Are you struggling with Facebook Ads? You even came to the conclusion they don’t work? Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best… HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!

1. HOPE IS NOT A STRATEGY WHEN IT
COMES TO FB ADS!
Facebook Ads Lead generation

2. • Are you struggling with Facebook Ads? You even came to the conclusion they
don’t work?
• Be part of the 1% of advertisers who give value first and you’ll get what
you want! You have to understand how GOOD marketing works. Scroll down
on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up
NOW”, “Book NOW” even “Learn more (about my product of course)” … Big
companies included… Scaring! If you have no clue how to do Facebook ads or
just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
IF YOUR LIFE DEPENDS ON IT: WHAT WOULD
YOU PUT OUT THERE?

3. DON’T GET SNAPPED…
• Imagine Facebook as a Social event:
• Would you introduce yourself saying “Nice to meet you, let’s jump
on the bed, here’s my hotel key”…
• You have 99% chance to get snapped in the face, right?
• When you send people to a landing page (either an opt-in or sales
page) asking for a sell/email with NO Value in advance, NO
credibility box and purely ask “Buy my product”… it’s the
exact same scenario

4. GIVE, GIVE, GIVE… THEN ASK!
• Start the conversation. Remember Gary Vee book “Jab, Jab, Jab, Right Hook!”.
• When you advertise to cold traffic, send them to a page that helps them in
advance
• Don’t be scared about the competition
• The value bombs you’ll share will attract a specific type of prospective client who
will TRUST you, the day you’ll ask them to buy your products or services
• Be patient
• Don’t chase cheap sales, quick op-tins
• Nurture your cold audience because now Facebook decrease your ad reach if
your Landing page doesn’t bring any value to people
• This is what happens when you CARE about user experience

5. LIVE OR DIE
• Imagine you’ll put a survey on your Value Bomb Landing page
• If people answer “NO” because they think you haven’t helped them. You
die. Dramatic analogy, I admit
• But SUPER efficient! Put your BEST advice out front like your life
depends on it, and guess what your audience will think the next time
they’ll see your content?
• You’ll attract a qualitative client who wants to do business with you
over a long-term period because they believe you
• No more limitless client’s turnover
• Do what your competition don’t do and you’ll get the clients you deserve.

6. NOW, TAKE ACTION!
You can be a local business, a big brand or an e-commerce store,
pick up among those 4 categories to get inspiration for your own
value bombs:
• Educate: Teach something
• Be Empathic: Recognize the pain points of your target audience
experiences
• Inspire: Give hope and inspire people. These are the most valuable
psychological bombs
• Create a culture: a Proven example with Apple and its slogan “Be
different” or for this T-shirt Ecom store “Hey, Shop with us, we’ll help
you stand out & be Unique with designs that nobody wears”.

7. Interested to LEARN MORE? Subscribe On Itunes, Podcast "Next Level Ads"
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