Using Social Media for Business


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Using Social Media for Business

  1. 1. Optimizing Your Social Success<br />Social Networking Girls<br />
  2. 2. Who am I ?<br />Founder of Social Networking Girls <br />Founded in January 2008<br />Now reached more than 500 clients nationwide<br />Executive Recruiter for Facebook’s executive staff<br />National speaker on Social Media<br />Successfully launched and ran over 500 social media campaigns<br /><br />
  3. 3. Don’t Believe the Myths!<br />You will not make $451,234 overnight on Twitter<br />You will not get hundreds of new clients by spending 5 minutes a month on social networking<br /><br />
  4. 4. What is Social Media?<br />A Great and Inexpensive Way to Market your business, drive more traffic to your website, and help increase sales. <br /><br />
  5. 5. What is Social Media?<br />Photo Sharing <br />Video Sharing<br />Blogging<br />Micro-Blogging<br />Social Networking Sites<br />Chat Rooms & Message Boards<br />Widgets<br />Podcasts<br />RSS<br /><br />
  6. 6. Why Social Media?<br />Increase Patient Visits<br /><br />
  7. 7. Why Social Media?<br />Get New Clients<br /><br />
  8. 8. Why Social Media?<br />Promote Regular Client Visits<br /><br />
  9. 9. Build a Solid Foundation<br />Determine What The Best Sites are for you<br />Listen before you jump in to build credibility<br />Prepare your strategy<br />Engage with your audience!<br />Reinforce your relationships on and off-line<br /><br />
  10. 10. Basics<br />What Social Media Sites are Best for You?<br />What social sites are your target demographic using?<br />When are they on the sites most often?<br />What is the best way to get in front of them?<br /><br />
  11. 11. Basics<br />There are more than 1,000,000<br />Your Audience is on at least 1 of them!<br />Find the bes1-3 sites that work for you and run with it!<br /><br />
  12. 12. Know Your ABC’s<br />Attractions<br />Brand<br />Company<br /><br />
  13. 13. attractions<br />Content, Conversations, & Community!<br /><br />
  14. 14. Brand<br />BRAND <br />PRODUCT<br />WEBSITE <br />Are you sure?<br />Know Your Company<br />Is It REALLY That Awesome?<br /><br />
  15. 15. Know Your Brand<br />Sometimes its YOUR BRAND to blame…<br /><br />
  16. 16. Know Your Client<br />Define EXACTLY who your clients are and what they want<br /><br />
  17. 17. Content<br />Deliver content your clients want andwill come back for<br />Great content attracts an interested community<br />Inspire conversation- Get Involved with your fans!<br />Conversions will grow asyour fan base grows<br /><br />
  18. 18. What do I post?<br />Videos<br />Images<br />Blogs<br />Audio- Podcasts<br />Polls/Surveys<br />Articles<br />Presentations<br /><br />
  19. 19. Generating Buzz<br />Stand Out From The Rest!<br /><br />
  20. 20. Generating Buzz<br />Connect with Your Audience!<br /><br />
  21. 21. Generating Buzz<br />GIVEAWAYS- Be Creative!<br /><br />
  22. 22. Conversions<br />Conversions are a Result of:<br />A Great Company<br />Understanding YOUR Client<br />Great and Informative Content<br />Community<br />Conversations<br />Driving Sales Through Social Media is an INVESTMENT<br /><br />
  23. 23. Mock Strategy<br /><br />
  24. 24. Company & Consumer<br />Burke Williams<br />Day Spa, Medispa, & Chiropractic Services<br />High- End<br />Style: Luxurious, Relaxing, Calming<br />Consumer<br />Professionals<br />Stay At Home Mothers<br />Celebrities<br /><br />
  25. 25. Building the Community<br />Strategy<br />Create Interactive Facebook Fan page<br />Customize Branded YouTube & Twitter Pages <br />Inspire clients to talk about services and experience<br />Target Spa & Beauty bloggers to help spread the word<br /><br />
  26. 26. Building the ComMunity<br />Content & Conversation<br />Giveaway/Contest: Become A Fan, Leave a Review, and “Share” the page with your network to be entered to win.<br />Post fresh content at least 4-5 times per week<br />Surveys & Polls on favorites services, etc.<br />Blog or Re-Tweet about complimentary companies, products, & services<br />Monthly “Ask an Expert” feature where fans can ask the featured expert questions<br /><br />
  27. 27.<br />Text "fan SocialNetworkingGirls" to FBOOK (32665) to join our community now!<br />