2. Who am I ? Founder of Social Networking Girls Founded in January 2008 Now reached more than 500 clients nationwide Executive Recruiter for Facebook’s executive staff National speaker on Social Media Successfully launched and ran over 500 social media campaigns facebook.com/SocialNetworkingGirls
3. Don’t Believe the Myths! You will not make $451,234 overnight on Twitter You will not get hundreds of new clients by spending 5 minutes a month on social networking facebook.com/SocialNetworkingGirls
4. What is Social Media? A Great and Inexpensive Way to Market your business, drive more traffic to your website, and help increase sales. facebook.com/SocialNetworkingGirls
5. What is Social Media? Photo Sharing Video Sharing Blogging Micro-Blogging Social Networking Sites Chat Rooms & Message Boards Widgets Podcasts RSS facebook.com/SocialNetworkingGirls
6. Why Social Media? Increase Patient Visits facebook.com/SocialNetworkingGirls
8. Why Social Media? Promote Regular Client Visits facebook.com/SocialNetworkingGirls
9. Build a Solid Foundation Determine What The Best Sites are for you Listen before you jump in to build credibility Prepare your strategy Engage with your audience! Reinforce your relationships on and off-line facebook.com/SocialNetworkingGirls
10. Basics What Social Media Sites are Best for You? What social sites are your target demographic using? When are they on the sites most often? What is the best way to get in front of them? facebook.com/SocialNetworkingGirls
11. Basics There are more than 1,000,000 Your Audience is on at least 1 of them! Find the bes1-3 sites that work for you and run with it! facebook.com/SocialNetworkingGirls
12. Know Your ABC’s Attractions Brand Company facebook.com/SocialNetworkingGirls
14. Brand BRAND PRODUCT WEBSITE Are you sure? Know Your Company Is It REALLY That Awesome? facebook.com/SocialNetworkingGirls
15. Know Your Brand Sometimes its YOUR BRAND to blame… facebook.com/SocialNetworkingGirls
16. Know Your Client Define EXACTLY who your clients are and what they want facebook.com/SocialNetworkingGirls
17. Content Deliver content your clients want andwill come back for Great content attracts an interested community Inspire conversation- Get Involved with your fans! Conversions will grow asyour fan base grows facebook.com/SocialNetworkingGirls
18. What do I post? Videos Images Blogs Audio- Podcasts Polls/Surveys Articles Presentations facebook.com/SocialNetworkingGirls
22. Conversions Conversions are a Result of: A Great Company Understanding YOUR Client Great and Informative Content Community Conversations Driving Sales Through Social Media is an INVESTMENT facebook.com/SocialNetworkingGirls
24. Company & Consumer Burke Williams Day Spa, Medispa, & Chiropractic Services High- End Style: Luxurious, Relaxing, Calming Consumer Professionals Stay At Home Mothers Celebrities facebook.com/SocialNetworkingGirls
25. Building the Community Strategy Create Interactive Facebook Fan page Customize Branded YouTube & Twitter Pages Inspire clients to talk about services and experience Target Spa & Beauty bloggers to help spread the word facebook.com/SocialNetworkingGirls
26. Building the ComMunity Content & Conversation Giveaway/Contest: Become A Fan, Leave a Review, and “Share” the page with your network to be entered to win. Post fresh content at least 4-5 times per week Surveys & Polls on favorites services, etc. Blog or Re-Tweet about complimentary companies, products, & services Monthly “Ask an Expert” feature where fans can ask the featured expert questions facebook.com/SocialNetworkingGirls
