1.
Presents:
Social Media Branding
for Media Pros
Presented by: Melodie Tao
January 22nd, 2015
Event Hashtag: #NATASSocial
Twitter: @MyMelodie

2.
About Melodie Tao
My Company
• My Role- Marketing Consultant, Speaker, Educator
• Services- Speaking, Seminars & Workshops
Marketing Professor
• Current- National University, Previous- Platt College San Diego
• Classes- Interactive Strategies, Interactive Campaigns for BA ,
Advanced Social Media Marketing for MBA
Digital Team
• NBC 7 San Diego
• Manager- The Goods, Audience Rewards www.thegoods.com
• Find and feature local merchants on TV, Email & Social Media
Expertise
• Marketing with an emphasis on digital technology and social media
• Community Building, Brand Development
Event Hashtag: #NATASSocial
Twitter: @MyMelodie

3.
Microsoft Store Commercial
https://www.youtube.com/watch?v=54SvDV_YSx8

4.
Today’s Topic
Social Media Branding
Intentions:
• How to leverage your social media brand to generate more revenue.
• How to ensure your personal online brand is simultaneously optimized to
enhance your station’s or company’s brand.
• Knowledge on how to serve as a trusted subject matter expert as a
media professional and to have prospects interested in working with you
before even meeting you.
• Take away at least 1 new thing that you can apply to your life.

5.
Socialnomics 2014
https://www.youtube.com/watch?v=YV-3ZgLRnAc

6.
Important Terms
What do I mean when I say…
Social Media: Web and mobile technologies to turn communication into an
interactive dialogue. Creates a 2 way conversation between the business and
consumer and allows consumers to create user generated content by
contributing.
Brand: Name, term, design, symbol, or other feature that identifies one
seller's good or service as distinct from those of other sellers..
Personal Brand: The process where people and their careers are marked as
brands. The personal branding concept suggests that success comes from self
promotion.
Top 10 Format
Branding began as a way to tell one person's
cattle from another by a hot iron stamp

7.
1. Manage Your Search Results
*ACTIVITY- Take a minute to
Google yourself
• What are your top 3 results?
• What else did you find in the
results?
• Make note of anything you
do not want in the results.
• Optimize profiles that come
up high in search engine
results.

8.
2. Google Profile
If you have a Gmail account, you have a Google Profile
• Your Google profile shows up in searches.
• Your Google profile shows up in chats, on phones, etc.
• Editing your Google profile is simple. When logged in to Gmail, click on
your avatar on the top right hand side.
• *ACTIVITY- Update your Google Profile or create one

9.
3. Have a great avatar/ profile photo
• This should be your face for personal pages and a clear company
logo/icon for business pages. This is not the place to put a photo
of your pets, kids or other item.
• Your avatar should show that you are likeable, friendly, positive.
• Your avatar will appear each time you post/ comment so it’s an
important branding tool.

10.
4. The LinkedIn Test
• Not just for job seekers. For any professional.
• Digital resume that comes up high in search engine rankings.
• Complete your full profile.
• Make sure you have a custom URL.
• SEO TRICK- Include your company’s website. Under website listings choose “other”
and write in the specific name for your company rather than just listing “Company
Website”.
• *ACTIVITY- Update your LinkedIn contact information

11.
5. Update your Personal Facebook Profile
• Check your privacy settings to ensure you’re only providing
public information you intend to. Facebook constantly changes
their privacy features so make a habit of regularly checking your
settings.
• Know that setting your Facebook to private, does not mean that
it’s really private.

12.
6. Set up your Facebook Business Page
• DO NOT use a personal profile as a business page. People need
to LIKE your business page, not add as a friend. – Using a
personal profile as a business page is against Facebook policy.
• To create a business page, click on any existing business page and
click on the “Create Page” button on the top right.
• Company information- Include your website and links to other
social networks.
• Create a cover photo that represents your business.

13.
7. Write Effective Tweets
• Brand your background and bio.
• Post educational tips related to your industry.
• Retweet and reply to others so you’re actively
engaging in conversation.
• Provide value to your followers by posting useful
information related to the media your represent.
• Live Tweets: Post a tweets and photos during events.
• Job openings
• *ACTIVITY- Post a Tweet or set up an account.
“Tweets are my own” is not true!

14.
8. Instagram
• Images trump text.
• Best to use the same username for Instagram that you have
on Twitter. Easier for people to tag you.
• Utilize a few hashtags for each image to optimize exposure.
You can comment with hashtags.
• Take photos related to your brand that give people a glimpse
of what you’re doing real time.

15.
• Search Engine Optimization (SEO).
• Fresh new content.
• Humanizes and personalizes your brand.
• Most flexible form of Social Media because you can incorporate your own posts, social
media insights, personal information in addition to information about your company.
• Opportunity to post insightful resources that may be useful to future clients and
community partners.
• ACTIVITY- Write 3 blog topics you can post about
9. Blogging

16.
10. Follow Other Media Pros Doing
a Great Job on Social Media

17.
Photojournalist
https://twitter.com/NBCphotog

18.
Social Media Editor
https://twitter.com/nataliewsj

19.
Reporter
https://twitter.com/jimtrotter_nfl

20.
Meteorologist
https://www.facebook.com/video.php?v=10153076074962502&set=vb.58012782501&type=2

21.
Final Thoughts
• Keep an open mind to being flexible on Social Media.
• Consistency is key with your online brand. Try to have the same username for all social
networks, or a similar name.
• Give back! Share articles, give thanks, reply, participate, create a community by being
involved.
• Start networking before you need your network.
• Raffle- Autographed copy of What Happens in Vegas Stays on YouTube by Erik Qualman
• MARKETING MELODIE SPECIAL OFFER

22.
Questions
Tweet your questions to
@MyMelodie and use Hashtag
#NATASSocialMedia
Tweet me your favorite quote or
piece of advice

23.
melodie@marketingmelodie.com
http://www.marketingmelodie.com
Twitter.com/MyMelodie
Linkedin.com/in/MarketingMelodie
Facebook.com/MarketingMelodie
Slideshare.net/MarketingMelodie
Instagram: http://instagram.com/marketingmelodie