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7 ways to grow your business in 2017

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Hosted by NYTimes Best Seller and Likeable Local CEO Dave Kerpen

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7 ways to grow your business in 2017

  1. 1. @DaveKerpen CEO Likeable Local January 2017
  2. 2. 7 Ways to Grow Your Business in 2017 1) Listen first and never stop listening 2) Tell your customer WHY they should follow you 3) Be Authentic 4) Why ask questions? 5) Look for Support Among Your Peers 6) Ask for Referrals 7) Just Be Likeable
  3. 3. 1. Listen first and never stop listening Your customers are out there! Go find them. Before your first tweet, search Twitter for people talking about your company and your competitors. ***For example, real estate agents should use Twitter and Facebook to search for people using the words “looking for a realtor” or “need to find a good home” in your town.
  4. 4. 2. Tell your customers WHY they should follow you Everywhere you turn, you see “Like us on Facebook” and “Follow us on Twitter” Huh? Why? How? Give your customers a reason to connect with you on social networks, answering the question “What’s in it for me?”
  5. 5. Tell them why and how they should Give your customers a reason to connect with you on social networks, answering the question “What’s in it for me?” *** Note the difference between these two calls to action: “Like our page on Facebook” vs. “Get answers to your questions on our Facebook page.
  6. 6. 3. BeAuthentic Be Human and Be Yourself! Write posts that show your company’s personality and watch your online community begin to engage and grow.
  7. 7. BeVulnerable
  8. 8. 4. Why ask questions? Wondering why nobody’s responding to your posts on Facebook? It’s probably because you’re not asking questions. Start a conversation and you followers will answer!
  9. 9. Engagement Social media is about engagement and having a conversation, not about self-promotion. More engagement leads to more views and trust which leads to more sales!
  10. 10. 5. Look for Support Among Your Peers Even if you have the greatest partner in the world, running a business is one of the loneliest jobs on the market. My wife Carrie, remains one of my strongest pillars of support
  11. 11. Finding Support Joining Entrepreneurs Organization (EO) in 2010 contributed hugely to the growth of my first company. Choose a great support system!
  12. 12. 6. Ask For Referrals One of the easiest ways to get new business is also one of the most often overlooked. Simply ask existing clients – and even non-clients – for referrals!
  13. 13. Referrals The best part? Leads are pre-qualified, come from a warm introduction from someone very familiar with your product or service.
  14. 14. 7. Just Be Likeable What do your customers say when they talk about YOUR company with their friends and family? What about your company is remarkable? Make your company #Likeable and your business will boom as a result!
  15. 15. McDonald's Chandler, AZ Mary is remarkable.
  16. 16. Likeable Core Values At Likeable Local our Core Values include: 1. We are passionate about small business success. 2. Always be improving. 3. Our work is fun. 4. We are driven to create a #LikeableWorld
  17. 17. 7 Ways to Grow Your Business in 2017 1) Listen first and never stop listening 2) Tell your customer WHY they should follow you 3) Be Authentic 4) Why ask questions? 5) Look for Support Among Your Peers 6) Ask for Referrals 7) Just Be Likeable
  18. 18. Want to Learn More about Likeable Local? 1. SET UP a time to learn more! 2. SAVE BIG $$ on packages before 1/31 -Set Up a free demo LikeableDemo.com -OR CALL 212.359.4347 See How Likeable Hub can help you be more successful by automating social media

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