Looking for help with Facebook? Our slides include tips on creating compelling content, using the new changes such as offers and promotions, engaging more people and improving the ratio of people 'talking about ' your page.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
How to increase your organic reach on a highly competitive platform like Facebook? This presentation will explain how Facebook pushes the content up on your feed and what can you do to optimize your Facebook's social posts and increase your social online presence.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
Day 2: 3-day Online and Digital Marketing conference organized by Dr. Hossam Darwish of the World-Wide Union for Digital Marketing and Consulting, Cairo.
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
Facebook Marketing and How Create Facebook Page For BussinessQasim Malick
In these Slides, We have Wroye about Facebook and Mark Mark Zuckerberg How to create a Facebook Page For Business and How we can Boost Post On Facebook Page
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
How to increase your organic reach on a highly competitive platform like Facebook? This presentation will explain how Facebook pushes the content up on your feed and what can you do to optimize your Facebook's social posts and increase your social online presence.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
Day 2: 3-day Online and Digital Marketing conference organized by Dr. Hossam Darwish of the World-Wide Union for Digital Marketing and Consulting, Cairo.
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
Facebook Marketing and How Create Facebook Page For BussinessQasim Malick
In these Slides, We have Wroye about Facebook and Mark Mark Zuckerberg How to create a Facebook Page For Business and How we can Boost Post On Facebook Page
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
In this Session:
Using social media effectively
OEA’S goals for social media
Which channels OEA uses
How to measure your success on Facebook
Tips for using Facebook and Twitter for your members
How to use facebook for your business, learn what is important in your facebook marketing, the importance of creating compelling content and how to do it, along with many more tips for facebook management.
NuxUK: Social Media & the Impact on People's BehaviourOptimum Exposure
The overall presence is more fragmented and customer engagement is more crucial than ever before.
Find out what this means for your overall customer experience of your brand and how it impacts the customer journey and usability.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Using Social Media for the Real Estate Industry Greg Cross
This was a presentation given to the Hancock County, Indiana MIBOR on how to use Social Media for the real estate industry. Greg Cross of Cross Creative Marketing is a marketing consultant to small businesses.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
How do you write effectively for readers on the web? We all read printed text very differently to how we read text on our computer screens and it is estimated that we only read 28% of text online.
Here's how to attract readers to your blog and keep them reading.
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Effective blogging for your business june 2012Write On Track
How to blog effectively for your business
What makes a good business blog post?
Tips for creating effective calls to action.
Traffic to expect from a new blog
Are you wondering how you can achieve 100% completeness on your Linked In profile? Wondering how to improve your Linked In profile. These slides take you through some tips on how to use Linked In effectively and how to update your profile so it is engaging and impressive.
Wondering why you should blog?
How you should blog?
Wondering how often you should blog?
Which platform you should use?
Wondering how to increase your blog traffic?
2. “We do not have a choice on whether we DO
social media, the question is – HOW WELL WE
DO IT”. – Erik Qualman.
www.writeontrack.ie
3. Facebook for Business
1. Tips for Using Facebook Effectively &
Improving Your EdgeRank
2. Introduction to Insights/Facebook Analytics
3. Recent Changes to Facebook & How to
Increase Engagement
4. Facebook Offers/Promotions and
Competitions
www.writeontrack.ie
4. Why Use Facebook?
• To communicate with
customers and potential
customers
• To build loyalty
• To receive feedback
• To showcase customer service
• Keep in touch with customers
• To build brand awareness
• To increase sales
www.writeontrack.ie
5. 56% of consumers are likely to recommend a
brand to a friend after becoming a fan –
Hubspot 2012
51% of consumers said they were more likely to
buy a product after liking it on Facebook –
Hubspot 2012
www.writeontrack.ie
6. Why a Business Page?
• Get more ‘likes’ than ‘friends’
• Some of the Rules
• Statistics
• Can message your fans
• Handy admin panel
• Professional
• Schedule
• Promote
www.writeontrack.ie
7. What is Edgerank?
• Edgerank is the name given to the formula
that Facebook uses to work out your ‘score’.
• The level of interaction on your facebook page
affects the number of people talking about
your page.
• Which, in turn, affects your visibility in your
fans’ news feed.
• The more interaction your update gets, the
more likely to be featured as a top story.
www.writeontrack.ie
8. How to Increase your Fan Base
• Facebook advertisements/sponsored stories
• Invite your friends
• Ask a few friends to recommend your page
• DO NOT ask people to like and share to enter a
competition – a rule-breaker
• Paid competitions
• NEW - Offers
• Get people ‘talking about your page’ by using
compelling content
www.writeontrack.ie
9. Numbers
• It’s not just numbers of fans
• It’s the number of people talking about it
• If people interact on your page, they are more
likely to purchase.
• How to get them talking?!
• Post Once A Day
www.writeontrack.ie
10. Talking about this
• The numbers talking about your page shows
potential fans how compelling and engaging
your page is.
• Refers to those who like your page, interacted
in some way, mentioned or tagged your
page, answered a question or/and responded
to an event.
www.writeontrack.ie
13. 9 Ways To Create Compelling Content
1. Use good quality photos (related to your biz)
2. Ask people what they like about the photo or
invite a comment
3. Ask questions
4. Fill in the blank
5. Tell stories and invite responses/stories
6. Quotes
7. Links to relevant articles
8. Polls
9. Calls to action (to your website)
www.writeontrack.ie
14. Do Not
• Use emotional blackmail e.g. Likes in return for a
donation
• Ask people a multiple choice question ie like for x,
comment for y and share for z!!!
• Ask people to like and share your update as entry
to a competition.
• Ask ‘Did you enjoy xxxx’. Click Like to say yes
• Use pictures/ memes that are unrelated to your
business
• These are all bad practice/ against Fb rules
www.writeontrack.ie
20. How To Increase Chances of Your
Updates being seen by more Fans
• Compelling Content
• High number ‘talking about it’
• Use promoted posts
• People adding your page to their Interest Lists
• People signing to receive notifications
(advantages and disadvantages)
• https://www.facebook.com/pages/feed (to see
updates from pages- should be available in left
sidebar soon)
www.writeontrack.ie
22. Some Insights Explained
• Reach = the number of unique people who
have seen your update
• Engaged Users – the number of people who
have clicked on the post
• Talking About – the number of people who
have created a story / interacted with your
post
• Virality – the % of people who created a story
of the unique people who saw your post
www.writeontrack.ie
23. Reach
• Paid – the number of people who saw it from
a sponsored product
• Organic – the number of people who saw your
update in their newsfeed, ticker or on your
page
• Viral – The number who see it via seeing it
elsewhere
www.writeontrack.ie
24. Facebook Offers
• Over 400 fans only
• First one free
• Cheapest promotion is $8
• Can offer it as an online
promotion, online and in
store, and in store only
• Provide a discount code
• Can create a barcode
www.writeontrack.ie
25. What makes an offer successful?
• Decide on what success is – is it a high uptake
of claims or of those who redeem? More fans?
• Fixed Price or a % discount?
• Free item with a purchase?
• Take care when writing your T&Cs, don’t
overpromise and not deliver
• Expiry Date
• Image – a picture tells a thousand words
www.writeontrack.ie
26. Competitions
• Asking people to ‘like and share’ is a huge No
No – you risk having your page shut down by
facebook
• Shortstack
• Ensure the prize is related to your brand
• Consider working with other companies in an
area to club together for a great prize and to
get entries.
www.writeontrack.ie