2. Agenda
• Introduction to Facebook
• Facebook Business Page
• Admin Panel and Activity Tab
• Content
• Custom Tabs
• Facebook Author Marketing App.
• Simple Monitoring
• Basic Insights
• Facebook Lingo
• Cover Photo
• Content Calendar
• Facebook Best Practices
• Time to get Promoting
• Do’s and Don’ts
• Latest Facebook Updates
3. Introduction to Facebook
• World’s Largest Network in the Western World.
• Has over 1.19 Billion Monthly activities increasing everyday.
• Daily like and share buttons are viewed 22 billion times.
• If facebook were a country, it would be the world’s third largest
population.
• Mobile Advertising represents 49% of the revenues.
• 5 new profiles are created every second.
4. Facebook Business Page
• Consists of 6 major options:
• Local Business or Place.
• Company, Organization or Institution.
• Brand or Product.
• Artist or Public Figure.
• Entertainment.
• Cause or Community – Non Profit Organizations.
• Choose one of the six brands depending on your business.
5. Facebook Business Page
• Category cannot be changed once you have selected an option.
• You cannot change your name – once you exceed 200 likes.
• Follow facebook instructions – and fill in all the relevant details –
such as description, website url, profile photo.
• Keep your description engaging and interesting.
• Use proper keywords in order for your page to get ranked on the
search engines.
6. Admin Panel and Activity Tab
• Facebook administrator gets the following options:
• Page.
• Activity.
• Settings.
• Insights.
• Help.
• Not Visible by default.
• Activity Tab – consists of messages and notifications.
• Messages allow people to send you messages for which you can reply
back.
• You cannot send messages to your facebook likers.
• You have the option to choose between people sending you private or
public messages by settings tab.
7. Content
• Post a variety of content that cater to your audience.
• Try to think – What would they like to see.
• Idea behind is – you will find yourself populating your page very quickly.
• Options available for a post include – Highlight your post – which makes
it double in size, pin to the top, remove from highlights, delete etc.
8. Custom Tabs
• This option is found in the top of the page.
• Different options include: Photos, Company History, Likes etc.
• You should think of these as your virtual store front.
• Extremely important and can offer an interactive experience to your
audience.
• Using custom tabs requires some development skills.
9. Facebook Author Marketing App
• Gives users an overview of your work.
• Import your book info. Directly from Amazon.
• Allows your fans to buy your book with one click.
• Allows you to collect email addresses from your fans.
• Give away a free chapter of your book.
10. Simple Monitoring
• Use the admin panel to monitor the activities happening on your page.
• Some important things that you will find are private messages that users
will send you.
• Notifications Bar – will show the likes, shares and comments.
• You should have your cover photo, profile photo and like us.
11. Basic Insights
• Located in the center of the admin page.
• Information Obtained: Brand Reach, Stats about Engagement, and other
important info.
• You can see what your total likes are, the friends of your fans, spam
reports and unlikes, total reach etc.
• Other information obtained are: % demographics, # of fans from
different countries, the number of people talking about these etc.
12. Facebook Lingo
• Some of the core terms used in the facebook lingo are:
• Likes.
• Fans.
• Friend.
• Wall.
• News Feed.
• Page.
• Open Graph.
• Timeline.
• EdgeRank.
• Social Plugins.
• Groups.
• Network.
• Use of Facebook Apps. Can be integrated in facebook page.
• Edge Rank – Formula that facebook uses to determine which content is most
seen by users. For more info: visit: www.whatisedgerank.com
• Edge Rank is for more advanced users.
13. Cover Photo
• Cover Photo is very important and is a part of your page.
• Make it as creative as it should be.
• Make sure that you choose cover photo that doesn’t breach advertising
rules.
• You can make your cover photo interactive or creative.
• It is best to connect the profile picture to your cover photo.
14. Content Calendar
• Questions that you need to ask when preparing your content calendar:
• What is my audience looking for?
• Why would they be on my page at all?
• What does the user need the most?
• What information do they typically search for?
• What trends or events might influence them?
• Content should be relevant and must not contain – buy our product at
any point.
15. Best Practices for Facebook
• Keep the “Social” in the Social Media.
• Be Transparent.
• Keep it Short.
• Reward your audience with exclusive content.
• Determine your tone.
• Post everyday.
• Focus on engagement.
• Have a call to action.
• Don’t oversell or undersell- Remember 80/20 rule.
• Make it fun.
16. Time to get Promoting
• Use Facebook Ads to get more likes to your facebook page.
• Goal: To increase post engagement.
• Best time to promote is:
• 1pm to 4pm – Traffic builds after 9 am.
• Worst time to promote is:
• 8pm to 8am – Traffic fades away after 4pm.
• Weekends are the worst times to post.
17. Facebook Do’s and Don’ts
• Facebook Do’s:
• Respond to posts and reply to comments quickly.
• Keep posts short and sweet.
• Ask questions and request feedback.
• Show people what is behind the curtains.
• Interact with influencers.
• Run promotions.
• React to everything positively.
• Facebook Don’ts:
• Don’t Argue with customers.
• Don’t Oversell.
• Don’t use bad grammar.
• Don’t Bad mouth competitors.
• Don’t Share Business/Personal secrets.
• Don’t talk about politics.
• Don’t get involved with drama.
18. Latest Facebook Updates
• Find followers or people who like something in particular.
• Find old posts.
• Revive Memories (for throwback Thursday!).
• Catch up with business partners/friends.
• Find media recommendations/articles.
• Privacy Settings have improved.
• Facebook Videos.
• Facebook Trending feature – Shows the most popular topics that are
currently hot.
• Facebook Pages Manager.
19. Conclusion
• Time invested on Facebook will help you:
• Generate more traffic to your website.
• More Sales.
• Higher Average Sales.
• More and Better ways to connect with your customers.
• More ways to offer new products to existing and potential customers.
