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Social Media 104: How to Turn Facebook Fans into Customers

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Michelle Hummel
Michelle Hummel

The document discusses strategies for using social media to turn fans into customers, including asking fans questions, offering e-commerce options on platforms like Facebook, running contests and sweepstakes with coupon offers, creating automated sales messages, and limiting special offers to fans only for a short time to create urgency. It also promotes the speaker's social media training programs and certifications.

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Social Media 104: How to Turn Fans Into Customers
Michelle Hummel CEO of… Thanks for joining me today! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Why Social Media? How do you keep up with social media trends?
[object Object],[object Object],[object Object],[object Object],The Big Players – Facebook Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde
[object Object],[object Object],[object Object],Facebook Content Review Do you have a Facebook Fan Page?
[object Object],[object Object],[object Object],[object Object],[object Object],The Big Players – YouTube Do you have a YouTube Channel? Credits: Amodiovaleria Verde
[object Object],[object Object],[object Object],The Big Players - Twitter Source: Socialnomics author Erik Qualman Do you have a Personal and/or Business Twitter?
[object Object],[object Object],[object Object],[object Object],[object Object],The Big Players - LinkedIn Credits: Amodiovaleria Verde How do use LinkedIn to benefit your company?
[object Object],[object Object],[object Object],[object Object],[object Object],LinkedIn Facts Credits: Amodiovaleria Verde
[object Object],[object Object],[object Object],[object Object],Do You Have a Social Media Hub? Do you have a Blog? Does it live on your website?
[object Object],[object Object],[object Object],Is your site “Social Media Friendly”? Is your content easily shareable?
[object Object],[object Object],[object Object],[object Object],[object Object],WordPress Fun Facts *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who is using WordPress?
How Can I Turn My Fans Into Customers ?
Ask Them Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],Do you ask questions about your services?
Offer E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],Have you seen a company sell on Facebook?
Turn Your Coupons Into a Game ,[object Object],[object Object],[object Object],Have you ever received a coupon offer like this?
Drive Store Traffic With a Giveaway ,[object Object],[object Object],[object Object],Have you ever received a coupon offer like this?
$500 Giveaway Creative Sweepstakes ,[object Object],[object Object],Can you offer a giveaway like this?
Lucky Coupons ,[object Object],[object Object]
PPC Ad & Landing Page Technique ,[object Object]
Facebook Reveal Tab Landing Pages Before the “like” After the “like”
Sweepstakes With Coupon Offer ,[object Object],[object Object],[object Object],Can you offer a coupon like this?
Create Auto-responder Salesman ,[object Object],[object Object],[object Object],[object Object],Do you use auto-responders?
Fans Only Timely Offers ,[object Object],[object Object],[object Object],[object Object],What is your unbelievable offer?
Marketing Quotes To Promote Services ,[object Object],[object Object],[object Object],How can you generate interest with headlines?
Takeaways ,[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object]
Continuing Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Limited Time Offer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions and Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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