Lorna Sixsmith's presentation discusses how LinkedIn can benefit businesses by helping them position themselves, gain credibility with connections and references, and expand their network of customers, prospects, and suppliers. The presentation provides tips for developing an online brand on LinkedIn such as completing your profile with recommendations and keywords, positioning yourself as an expert through your contributions, and using LinkedIn to both find jobs and source new employees. The goal is to learn how to develop an online strategy and network on LinkedIn to help your business.