This was a presentation given to the Hancock County, Indiana MIBOR on how to use Social Media for the real estate industry. Greg Cross of Cross Creative Marketing is a marketing consultant to small businesses.

1. Using Social Media
For the Property Industry
Greg Cross
Cross Creative Marketing

3. Leave your business card with me at the end of my
presentation and I will email you today’s PowerPoint slides.

4. Social Media has changed
(and is changing)
the way we live and work.

7. Years to Reach 50 million Users
• Radio  38 Years
• TV  13 Years
• Internet  4 Years

8. Years to Reach 50 million Users
• iPod  3 Years
• Facebook alone captured 200 million
users in less than a year
• Facebook in 2012 has over
700+ million users

9. If were a
country it would be
the 3rd largest country

10. My Goal
“I Don’t
Get It”
“I Get It”

11. My Goal
“I Don’t
Get It”
“I Get It”

12. My Goal
“I Don’t
Get It”
“I Get It &
I love it”

13. What is Social Media?
Social media is the use of
technology combined with
social interaction to create or
co-create value.

14. Social + Media =
Connecting Power
TECHNOLOGY

16. According to a 2011 National
Association of REALTORS®
Profile of Home Buyers and
Sellers

17. Information sources used in home search:
• Internet: 88%
• Real estate agent: 87%
• Yard sign: 55%
• Open house: 45%
• Newspaper ad: 30%
• Home book or magazine: 19%

18. According to a 2011
REALTOR®
Technology Survey

19. Realtors & Technology
50% of agents and 47% of brokers spent between
$501 - $2,000 on technology for their business in the
last 12 months.

20. Realtors & Technology
The top three tools that realtors plan on purchasing
or replacing in the next year (2012) are:
smartphone (38%); iPad (29%); and digital camera
(17%).

21. Realtors & Technology
The most popular smartphones are Android OS
(35%), iPhone (28%), Blackberry (18%).

22. Realtors & Technology
90.5% of REALTORS® use social media to some
extent.
Source: 2011 REALTOR® Technology Survey

23. 90.5% of
REALTORS® use
social media to
some extent.

24. Social Media Marketing Channels
&

25. Blogging: What is it?
A blog is a website in which items are posted on a
regular basis and displayed in reverse chronological
order. The term blog is a shortened form of weblog
or web log.

26. Blogging: Why use it?
• Use your blog to show your expertise
• Use your blog to promote your listings
• Use your blog to promote yourself

27. Blogging: Why use it?
• Use your blog to improve SEO
• Use your blog to generate referrals
• Use your blog to connect with other agents

28. Email from a client …
“I found you through your blog on the web, I believe
I also met {Realtors name} briefly last year at an
open house I attended … Having read your blog
I’ve found you guys to be highly knowledgeable and
rational in your outlook and views of the market …”

30. Questions About Blogging?

32. Facebook: What is it?
Facebook is a social networking website that
allows users to add friends and send them
messages, and update their personal profiles to
notify friends about themselves and life going
on around them.

33. Facebook: What is it?
Additionally, users can create and “LIKE” a
BUSINESS PAGE.

34. Facebook: What is it?
• More than 700 million active users
• More than 50% of active users log on to
Facebook in any given day
• Average user has 130 friends

35. Facebook: What is it?
• Average user is connected to 80 community
pages, groups and events
• On average, more than 250 million
photos are uploaded EVERYDAY

36. BUSINESS PAGE

37. How To Get Started
• Create your user account
• Create a business page to generate Fans
• Create a group: First Time Home Buyers, etc.

38. How To Get Started
• Advertise on Facebook (easily target your leads)
• Use status updates to stay in front of your network
• Be professional - remember that your clients and
peers are reading these posts!

40. Marketing Ideas for Facebook
• Use your current database and suggest they become
a Fan on your Facebook page.
• Include each Sold Listing on your page…take a
picture of the home (buyers or sellers) and add that
to the page. Then you can tag them—this will be
shared on their profiles!

41. Marketing Ideas for Facebook
• Add Facebook icon to your Email Signature file.
Check out - www.wisestamp.com
Hey, if you have not liked my Facebook Page yet,
please do so today. Every day in 2012 I am
asking a Small Business Marketing Question of
the Day - Join in on the discussion
at http://www.facebook.com/crosscreative

42. Marketing Ideas for Facebook
• Import your external blog - this keeps your Fan page
updated with fresh content without you having to
constantly update it.
• Add your virtual tour videos to your page and then
post links to your website with the post.

43. Marketing Ideas for Facebook
• Offer a subscription box to capture emails—such as
What is Your Home Worth, or First Time Home
Buyers Guide, etc.
• Add a LIKE button to your website

44. Marketing Ideas for Facebook
• Add a Facebook icon to your business card (and
other Social Media Platforms that you connect on)
• Add Follow Us on Facebook to your brick and
mortar.

45. www.realtyplug.com

46. www.realtyplug.com

47. Did you move any closer?
“I Don’t
Get It”
“I Get It”

48. Questions

49. Leave me your business card and
receive over the next 8 weeks via email …
Social Media Resources
Week 1: Top Ten Free Zillow Tools For
Real Estate Professionals
Week 2: Blogging
Week 3: Facebook
Week 4: Twitter
Week 5: LinkedIn
Week 6: YouTube
Week 7: The Social Landscape Guide
Week 8: The Seven Steps To Creating
A Social Media Strategy

50. Greg Cross
1 Courthouse Plaza
Greenfield, IN 46140
(317) 572-7677
greg@crosscreativemarketing.com
www.crosscreativemarketing.com
www.facebook.com/crosscreative
www.twitter.com/gregorycross
www.youtube.com/crosscreativeinc