The document provides 10 tips for Facebook marketing from Chad Richards, Director of Social Marketing at Firebelly. The tips include using pages instead of profiles, promoting your page offline, using Facebook ads, creating landing tabs, offering discounts and deals, running contests and sweepstakes, using profile image billboards, sharing videos, using insights to make data-driven decisions, and setting up Facebook places check-in offers. Additional tips include using Facebook social plugins and social media management systems.

1. Top 10 Tips
for Facebook Marketing
Chad Richards
Director of Social Marketing
Firebelly
@chadrichards
facebook.com/firebellysocial

2. Source: SocialFresh

3. Source: SocialFresh

4. Source: SocialFresh

5. #1
Pages NOT Profiles

7. #2
Promote your Page offline

10. facebook.com/username

11. #3
Facebook Ads

12. Source: eMarketer

13. Design > Text & Image

14. Target

15. Set Daily Budget & Pricing

16. Review & Pay

17. #4
Create Landing Tab

20. FacebookTabSite.com

21. #5
Offers, discounts & deals

22. Source: Exact Target

23. #6
Contests & Sweepstakes

25. WildfireApp.com

27. 103% increase in fans in < 30 days

28. #7
Profile Image “Billboard”

30. #8
Facebook Video

31. Sharing Embedding
“Fan”-ing

32. Edit > Title, Tag, Select Thumbnail

34. #9
Use Insights to make
data-driven decisions

35. Access Analytics

36. New Insights Dashboard

38. Old Insights Dashboard

39. Active Fans

40. Graph Drop Down

41. All Fans

42. Graph Drop Down

43. Weekly Facebook Page Update Email

44. #10
Facebook Places Check-in Offers

46. Types of Deals

47. BONUS
Facebook Social Plugins

48. developers.facebook.com/plugins

50. BONUS
Social Media Management Systems

53. Top 10 Tips
for Facebook Marketing
Chad Richards
Director of Social Marketing
Firebelly
@chadrichards
facebook.com/firebellysocial