This session from #BOLOCON focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. You’ll want to understand these emerging trends to keep your company relevant, protect your interests, and potentially leverage them to grow your business.

1. NEXT
GENERATION
SOCIAL MEDIA
FOR AGENCIES

2. MY STORY

4. POP QUIZ

5. EMERGING TREND #1
Shilling and “selling out” are
no longer seen as negative—
they’re the norm.
@firebelly #BOLOCON

6. Top Instagrammers and Viners make $$$
placing products in their photos & videos.
@firebelly #BOLOCON

7. @firebelly #BOLOCON

8. Gen Y doesn’t sell out—
they cash in. #NextGenSocial
@firebelly #BOLOCON

9. EMERGING TREND #2
Improved image recognition
and logo detection.
@firebelly #BOLOCON

10. Discover photos of a brand that a simple
hashtag or text-based search would miss.
@firebelly #BOLOCON

11. If you’re not using image
recognition tools, you’re literally
“missing the pictures.”
#NextGenSocial
@firebelly #BOLOCON

12. EMERGING TREND #3
Battle for the back channel.
@firebelly #BOLOCON

13. The back channel is big business, but a tricky
place to reach consumers seeking “privacy.”
Snapchat Facebook
Messenger
Instagram
Direct
WhatsApp
@firebelly #BOLOCON

14. @firebelly #BOLOCON

15. EMERGING TREND #4
You gotta pay to play.
@firebelly #BOLOCON

16. The free ride is coming to an end.
@firebelly #BOLOCON

17. The new reality for brands on
social media—you gotta pay
to play. #NextGenSocial
@firebelly #BOLOCON

18. EMERGING TREND #5
The definition of
engagement has shifted
from “like & comments” to
“clicks & sales.”
@firebelly #BOLOCON

19. We want likes really means we want sales.
@firebelly #BOLOCON

20. Brands say they want engagement,
but they really want sales.
#NextGenSocial
@firebelly #BOLOCON

21. EMERGING TREND #6
Simplified social sales
experiences.
@firebelly #BOLOCON

22. Make purchases with a few taps.
@firebelly #BOLOCON

23. Like2Buy by Curalate for Instagram
@firebelly #BOLOCON

24. EMERGING TREND #7
Predictive marketing tools.
@firebelly #BOLOCON

25. Who doesn’t want a crystal ball?
@firebelly #BOLOCON

26. Analytical tools that simply
share historical data are
history. #NextGenSocial
@firebelly #BOLOCON

27. BE ON THE LOOK OUT
www.firebellymarketing.com