The document provides four key tips for Facebook contests to enhance engagement and community growth. These tips include using a third-party app, promoting the contest, simplifying the entry process, and offering significant or multiple prizes related to the brand. Following these strategies can lead to substantial increases in participation and reach.

1. 4 QUICK TIPS
for Facebook Contests
Chad Richards
Director of Social Marketing
Firebelly Marketing

2. Why contests?

3. Source: Exact Target

4. Contests &
Community Growth
Range: +45% to +1773%
Average +626%

5. #1
Use a 3rd party app

7. #2
Promote your promotion

9. #3
Make it easy to enter

11. #4
Big prize (or many
prizes) relevant to
your brand