Pinterest, launched in 2009, is a visual social networking platform that allows users to share and curate images and videos through 'pinning' to themed boards. It rapidly grew to become one of the largest social networks, reaching over 11 million unique users within two years and introducing features such as business accounts and 'rich pins' to enhance user engagement and commerce potential. With strong consumer engagement, Pinterest is particularly effective for driving sales, attracting a diverse audience, and receiving notable awards for its design and functionality.

1. Pinterest

2. Introduction
 Pinterest is a Pin Board style Social Photo and Video
Sharing site launched in 2009 by Cold Brew Labs Inc.
Pinterest is the “Fastest growing Social Networking
Service in the World.”
 Pinterest is a visually focused images sharing site,
centered on interest, lifestyles, and planning.
 It is a social network that allows users to visually
share, curate, and discover new interests by posting,
also known as ‘pinning,’ images or videos to their own
or others’ pinboards (i.e. a collection of ‘pins,’ usually
with a common theme).
 Pinterest allows users to create and manage image
collections according to related theme. It allows users
to browse other’s Pin Boards for Re-Pin for their

3. History
 The evolution of Pinterest is based on the shared interest
of its users and relies on its members to produce the
content. The most popular categories, as of March 2012,
were home, arts and crafts, style/fashion, and food.
 Development of Pinterest began in December 2009, and
the site launched as a closed beta in March 2010. The site
proceeded to operate in invitation-only open beta.
 Founded by Ben Silbermann, Paul Sciarra, and Evan
Sharp to create community of “Pinners” who can easily
share their interests and ideas with each other.
 Silbermann said he personally wrote to the site's first 5,000
users offering his personal phone number and even
meeting with some of its users.
 Nine months after the launch the website had 10,000
users. Silbermann and a few programmers operated the
site out of a small apartment until the summer of 2011.

4. About CEO
 Ben Silbermann is an
American Internet
entrepreneur who co-founded
Pinterest, a
virtual pinboard which
lets users organize
images, links, recipes
and other things.
 His Nationality is
America.
 His Spouse is Divya
Bhaskaran.
 His net woth is $100
million

5. Home Page

6. Things can be done on Pinterest
 Pin: An image posted to
Pinterest
 Pinning: The act of
visually sharing content
 Pin Board: A set of
theme-based pins.
 Repin: Reposting
somebody else’s pin
 Pin It Button: Button
that can be place on
websites
 Pinner: The person who
does the sharing

7. Success
 After the launch of an iPhone app in early March 2011, brought in
a more than expected number of downloads.
 In December 2011, the site became one of the top 10
largest social network services, according to Hitwise data, with
11 million total visits per week.
 In January 2012, comScore reported the site had 11.7 million
unique users, making it the fastest site in history to break
through the 10 million unique visitor mark.
 According to Experian Hitwise, the site became the third largest
social network in the United States in March 2012, behind
Facebook and Twitter.
 The Co-founder Paul Sciarra left his position at Pinterest in April
2012 for a consulting job as entrepreneur in
residence at Andreessen Horowitz.
 On 10 August 2012, Pinterest no longer required a request or an
invitation to join the site. In addition, the Pinterest app
for Android and iPad was also launched on August 14, 2012.

8. Success
 On September 20, 2012 Pinterest announced the hiring of its
new head of engineering, Jon Jenkins. Jenkins came
from Amazon, where he spent eight years as an engineering
lead and was also a director of develop tools, platform analysis
and website platform.
 In October 2012, Pinterest announced a new feature that would
allow users to report others for negative and offensive activity or
block other users if they do not want to view their content.
Pinterest said they want to keep their community "positive and
respectful."Also in October, Pinterest launched business
accounts allowing businesses to either convert their existing
personal accounts into business accounts, or start from scratch.
 In March 2013, Pinterest acquired Livestar. Terms were not
disclosed.
 In October 2013, Pinterest acquired Hackermeter. The
company’s co-founders, Lucas Baker and Frost Li, joined
Pinterest as engineers.

9. Success
 According to Alexa Traffic Ranks
Global Rank is 26.
Country Percent of Visitors Rank in Country
United States 44.9% 12
India 9.1% 17
United Kingdom3.9% 19
Canada 3.1% 14
France 2.4% 35

10. Awards
 Pinterest won the Best
New Startup of 2011 at
the TechCrunch
Crunchies Awards .
 At the 2012 Webby
Awards, Pinterest won
best social media app
and people's voice
award for best
functioning visual design.

11. Business pages
 Pinterest also allows businesses to create pages aimed at
promoting their companies online.Such pages can serve
as a "virtual storefront/" In one case study of a fashion
website, users visiting from Pinterest spent $180
compared to $85 spent from users coming from Facebook.
These users spent less time on the company's website,
choosing instead to browse from the company's pinboard.
 Further brand studies have continued to show Pinterest is
more effective at driving sales than other forms of social
media.
 In 2013, Pinterest introduced a new tool called 'Rich Pins',
to enhance the customer experience when browsing
through pins made by companies. Business pages can
include various data, topics and information such as prices
of products, ratings of movies or ingredients for recipes.

12. Is Pinterest Important for your
Business?
 Pinterest is growing very fast, daily unique visitors of
Pinterest is nearly 1.5 million and spending an around 15
minutes a day on the website.
 In January 2012, Pinterest drive greater traffic to websites
than combined Google Plus, Youtube, LinkedIn and Reddit
traffic. So, Pinterest offers opportunity to Businesses and
Internet Marketers to grow their business.
 You can tag other Pinterest user in your pins it will help to
grow your network, you can use @username to tag.
 You can pin interesting and informative videos on
Pinterest. You can share videos from youtube and other
videos sharing websites easily. You can create your own
videos to share on Pinterest

13. Branding your business on
Pinterest
 Set-up A New Business Account
 http://business.pinterest.com

14. Create Business Account

15. Next Step…..
 Follow 5 Boards then…

16. Verify your Business Account

17. Interesting thing about
Pinterest
 Pinterest is now the third most popular social network
 Pinterest was the fastest social network to hit the 10
million visitor mark
 Pinterest referrals spend 70% more money than
visitors referred from non-social channels
 Call-to-action pins increase Pinterest engagement by
80%
 Pinterest has 85 million unique visitors each month
 80% of Pinterest users are women, while 50% of all
Pinterest users have children
 Total unique visitors to Pinterest has increased by
2,702.2% since May 2011

18. Interesting thing about Pinterest
 Over 80% of Pins are Repins
 Pinterest reached 10 million users in 1/3 of the time it
took Twitter to do the same
 25% of Fortune Global 100 companies are on
Pinterest
 Over 1/5 of Facebook users are on Pinterest
 Pinterest attracts 1,090 visitors per minute
 Users spend 4.5 more time on Pinterest than Linkedin
 Pinterest drives more revenue per click for
eCommerce sites than Facebook or Twitter.

19. Growing Market in Social
Networking
In October 2013,
 Facebook, which raised $2.33 billion.
 Twitter which has raised $1.16 billion.
 Pinterest won a $225 million round of equity funding
that valued the website at $3.8 billion.
In May 2014,
 The company said it raised a $200 million
investment that values it at $5 billion, making
Pinterest one of the most valuable venture-capital
backed startups in the world.

23. Pinterest is universal
 Pinterest appeals to a wide variety of
audiences