Plan Facebook Marketing Strategy

1. Facebook
marketing strategy
BY TAUSEEF KHAN

2. What is a Facebook marketing plan?
Facebook marketing refers to creating—and actively using—a Facebook page
as a communications channel to maintain contact with and attract customers.
Raise awareness
drive demand
boost sales
Facebook business tools help you do it all.

3. How to Grow Your Business With Facebook
The first step to any social media marketing strategy
is to establish the objectives and goals that you hope
to achieve.
• What is the end result you are looking for?
• What goal do you want to achieve?
• Be clear on your goal.

4. Define Your Marketing Goals For Facebook
What goal do you want to achieve?
Generate leads
Brand awareness
Online Promotion

5. Create a Plan of Action achieve
goals
•Once you’ve decided on a
goal, you need to create a
plan to achieve the goal. Here
are some things you will need
to consider in order to reach
your goal:

6. Action Steps to Achieve Your Goals
A successful marketing plan should be: S.A.R.
Simple – clearly identifies the activities needed to achieve your goals.
Achievable – uses only the resources you have to work with
Relevant – stays focused on what is important to the success of your business.

7. Target audience
• This frames who you want to reach via social networks. For
this you need to understand your core audience.
• Personas- youth, Man, Woman
• Profiles- Student’s, Job seeker, House wife, Professionals
• Demographics- Age- 18- 45year,
• identify any new customer types that you want to attract based on your
products/services.

8. Target audience
• It can help to split this into three types of social follower
Loyal-Regular customers who are already connected to you via social media. You want to retain them and
increase their purchases and engagement with your social profiles.
Existing-Customer who have with you before but aren’t regular shoppers and haven’t connected on
Facebook. You want to nurture them, bringing them closer to you online and therefore increasing purchase
rates.
Potential-People who have never visited the website or purchased from you but who are regular online
shoppers, and users of social media

9. Facebook competitor
DSIM- Delhi school of internet marketing
Digital academy India
Institute of digital marketing
• Find out your competitor’s strength on Facebook
• When it comes to competition, the first thing people want to know is if their competitor
is using something and how well are they using it..

10. Facebook Feel &
Experience
Growth business and career.
Job Freedom & freelance works.
Increase Income no other investment.
• The Digital Marketing Institute is dedicated to educating
professionals. in the field of Digital Marketing to ensure
career growth Student and Business-men & other .

11. Create an editorial
Calendar• How To Boost Success With A Create an Editorial Calendar.
Day&Time 7-9am 10-12pm 1-3pm 4-9pm
Monday image Blog Video Funny activity
Tuesday Funny activity Article Up Date D.M Blog
Wednesday Marketing quote Image Blog Up Date D.M
Thursday Up Date D.M Video Funny activity Image
Friday Image Image Video Up Date D.M
Saturday Video Blog Up Date D.M Image&blog
Sunday Image Blog&video Article Up Date D.M

12. THANK-YOU