C3MS group exist to provide end to end digital solutions for our clients in the digital space from attention grabbing ideas to mobile applications, social media campaigns to digital activation and web design and is a a joint venture between Mill Stirling and C3 interactive.
C3MS group has staff strength of over 60 people in China, Philippines, Singapore and Indonesia, with over 15 years of digital experience.
The King, Queen and Pawns for Social Media Marketing SuccessRoel Manarang
A presentation I created for SEO Philippines - Pampanga Chapter Meet and Greet 3 with Xight Interactive about the king, the queen and the pawns for social media marketing success for 2014 including a bonus.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
C3MS group exist to provide end to end digital solutions for our clients in the digital space from attention grabbing ideas to mobile applications, social media campaigns to digital activation and web design and is a a joint venture between Mill Stirling and C3 interactive.
C3MS group has staff strength of over 60 people in China, Philippines, Singapore and Indonesia, with over 15 years of digital experience.
The King, Queen and Pawns for Social Media Marketing SuccessRoel Manarang
A presentation I created for SEO Philippines - Pampanga Chapter Meet and Greet 3 with Xight Interactive about the king, the queen and the pawns for social media marketing success for 2014 including a bonus.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo:
• In the mid 90’s, access to the internet changed the way people sought and consumed information (and marketers had to grapple with a whole new way of marketing online)
• In the early 2000’s, online social networks allowed millions of people to connect with each other (and marketers had to develop playbooks to best engage with the prospects and customers)
• In the late 2000’s, smartphones gave the public instant access to everything the internet offered, no matter where they are (and marketers had to ensure their content strategies were mobile-friendly)
Today, we’re in the beginning of another period of major change -- where a number of innovations and shifts (to AI, bot platforms, voice based search, and further proliferation of video content, coupled with mobile-first consumers coming of age) will have a big impact on how marketers, and businesses in general, get things done.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute.
See if the following predictions come true at
Content Marketing World 2014
contentmarketingworld.com
#cmworld
To heck with the vague predictions...here’s three specific predictions:
- Microsoft will buy one, maybe two, media companies in certain industries. The outcome will pave the way for further media purchases throughout the year by non-media companies.
- Red Bull will announce a series of daredevil movies to be produced by Amazon.com.
- At least three Fortune 500 brands will hire a Chief Content Officer.
JOE PULIZZI
@JoePulizzi
FOUNDER
CONTENT MARKETING INSTITUTE
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute's 11th annual e-book of content marketing predictions.
How to Use Social Media to Tell Your Brand Story, by Kim GarstY'all Connect
Kim Garst
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Social media can dramatically impact a brand’s image positively and negatively. Nearly 2 billion people use it not only as a source of news and information, but also as a resource to compare, shop, follow and evaluate brands.
The major difference between the old and new forms of brand messaging is that the consumer controls the message. That does not mean that the corporation does not have control over its online image: If it instead takes a positive, proactive and strategically balanced approach to crafting and consistently delivering high-quality, engaging content (brand storytelling), it can enhance its overall brand appeal.
Kim will discuss brand storytelling using social media and provide listeners with detailed, actionable steps they can follow to develop a comprehensive social media content strategy.
Presentation Firebelly CEO Duncan Alney gave at the Kiwanis International annual convention in Indianapolis, IN on June 24, 2015. 3 Sure-Fire Ways To Increase Awareness With Social Media.
This session from #BOLOCON focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. You’ll want to understand these emerging trends to keep your company relevant, protect your interests, and potentially leverage them to grow your business.
Our outlook for 2014 is optimistic. As marketers, it has never been a more exciting time. The following things to watch for range from very strategic to very tactical, but all are related in one big way. For marketers, none of them will matter, and none of them will work at all if not driven by a healthy, big idea.
Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo:
• In the mid 90’s, access to the internet changed the way people sought and consumed information (and marketers had to grapple with a whole new way of marketing online)
• In the early 2000’s, online social networks allowed millions of people to connect with each other (and marketers had to develop playbooks to best engage with the prospects and customers)
• In the late 2000’s, smartphones gave the public instant access to everything the internet offered, no matter where they are (and marketers had to ensure their content strategies were mobile-friendly)
Today, we’re in the beginning of another period of major change -- where a number of innovations and shifts (to AI, bot platforms, voice based search, and further proliferation of video content, coupled with mobile-first consumers coming of age) will have a big impact on how marketers, and businesses in general, get things done.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute.
See if the following predictions come true at
Content Marketing World 2014
contentmarketingworld.com
#cmworld
To heck with the vague predictions...here’s three specific predictions:
- Microsoft will buy one, maybe two, media companies in certain industries. The outcome will pave the way for further media purchases throughout the year by non-media companies.
- Red Bull will announce a series of daredevil movies to be produced by Amazon.com.
- At least three Fortune 500 brands will hire a Chief Content Officer.
JOE PULIZZI
@JoePulizzi
FOUNDER
CONTENT MARKETING INSTITUTE
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute's 11th annual e-book of content marketing predictions.
How to Use Social Media to Tell Your Brand Story, by Kim GarstY'all Connect
Kim Garst
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Social media can dramatically impact a brand’s image positively and negatively. Nearly 2 billion people use it not only as a source of news and information, but also as a resource to compare, shop, follow and evaluate brands.
The major difference between the old and new forms of brand messaging is that the consumer controls the message. That does not mean that the corporation does not have control over its online image: If it instead takes a positive, proactive and strategically balanced approach to crafting and consistently delivering high-quality, engaging content (brand storytelling), it can enhance its overall brand appeal.
Kim will discuss brand storytelling using social media and provide listeners with detailed, actionable steps they can follow to develop a comprehensive social media content strategy.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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2. 2014 IS UPON US. HERE’S SOME OF THE TOP
PLAYERS IN APARTMENT MARKETING SOUNDING
OFF ON WHAT’S IMPORTANT.
3. MARK JULEEN
VP MARKETING, J.C. HART
@MBJ
This will be the year for Google+
THE WEBSITE APARTMENT RATINGS, WILL CONTINUE TO
GAIN GROUND ON THE TRADITIONAL ILS
THIS WILL BE THE YEAR FOR GOOGLE+
4. MARK JULEEN
VP MARKETING, J.C. HART
@MBJ
THE WEBSITE APARTMENT RATINGS, WILL CONTINUE TO GAIN GROUND
ON THE TRADITIONAL ILS. If they can come up with a solid mobile plan
they could overtake all of them, in my opinion.
This will be the year for Google+
THIS WILL BE THE YEAR FOR GOOGLE+. I’ve been bullish since day one, but for marketers we
may see a shift away from Facebook, or other platforms, and more effort over on G+.
5. SARAH GREENOUGH
SENIOR VICE PRESIDENT, CHIEF MARKETING OFFICER,
PRINCETON PROPERTIES
@SGREENOUGH
MOBILE USAGE CONTINUES TO CLIMB
SOCIAL MEDIA FOR MARKETING AND CUSTOMER SERVICE WILL CONTINUE
TO GROW
6. SARAH GREENOUGH
SENIOR VICE PRESIDENT, CHIEF MARKETING OFFICER
PRINCETON PROPERTIES
@SGREENOUGH
MOBILE USAGE CONTINUES TO CLIMB with smart phones and tablets flooding the market. This trend will continue
in 2014. We currently have over 25% of our web traffic coming from mobile. Just two years ago, it was only
3-5%! In 2014, our focus will be on improving our mobile exposure. One step is to convert from WAP pages to
responsive designed websites. We have started this process already.
SOCIAL MEDIA FOR MARKETING AND CUSTOMER SERVICE WILL CONTINUE TO GROW. Residents use social sites,
such as Facebook, to become part of a “virtual community” at their apartment buildings. Residents also use
these venues to contact management teams with questions and concerns. This source of communication will
continue to grow; we embrace this way of doing business. It allows us to be where our customer is and provide
quick and friendly answers. Social sites allow for us to be responsive and attentive in an environment that our
residents prefer.
One issue that I hope to resolve in 2014 is to try and gain more reliability and responsiveness from our marketing
partner. As the “one stop shop” MFH partners continue to grow, we customers feel the growing pains. They are
growing so large, trying to be all things to everyone that many issues are falling through the cracks. Monitoring
our relationships with marketing partners to ensure accuracy has become a much bigger task for our team than
in years past. We always have to verify and then verify again!
7. JONATHAN SAAR
VP MARKETING & EDUCATIONAL SOLUTIONS, TRAINING FACTOR
@JONATHANSAAR
FACEBOOK WILL ADD EASIER “CLICK-TO-CONTACT” OPTIONS FOR BUSINESS PAGES
CONTENT WILL CONTINUE TO RULE
8. JONATHAN SAAR TRAINING FACTOR
VP MARKETING & EDUCATIONAL SOLUTIONS,
@JONATHANSAAR
FACEBOOK WILL ADD EASIER “CLICK-TO-CONTACT” OPTIONS FOR BUSINESS PAGES in the
same context Google does with its pay-per-click ads.
CONTENT WILL CONTINUE TO RULE. However, the trend towards shorter posts for the benefit of the
reader will make more headway. Marketers will be more apt to include more images and short videos to
their content strategy.
9. MIKE BREWER
VP MILLS PROPERTIES
@MBREWER
MY TWO PREDICTIONS CAN BE SUMMED UP IN TWO WORDS: FIRST, “RESPITE” AND
SECOND, “ENRICHMENT”
MESSAGING THAT TRULY SPEAKS TO PEOPLE
THE WORD “ENRICHMENT” WILL FIND ITSELF FRONT AND CENTER IN OUR MESSAGING
10. MIKE BREWER
VP MILLS PROPERTIES
@MBREWER
MY TWO PREDICTIONS CAN BE SUMMED UP IN TWO WORDS: FIRST, “RESPITE” AND SECOND, “ENRICHMENT”
MESSAGING THAT TRULY SPEAKS TO PEOPLE. People are flat out exhausted and their capacity to focus is all but
depleted. I think 2014 marketing themes will start to incorporate words like rest, refuge, and respite. We will
need to think about creating environments and messages that speak to people’s innate need to pause, reflect,
and be mindful about their lives. This will build toward my second prediction…
THE WORD “ENRICHMENT” WILL FIND ITSELF FRONT AND CENTER IN OUR MESSAGING. The really successful
operators will find ways to truly enrich people’s lives. This is the year we look beyond the concept of “adding
value.” We are going to find ways to understand people’s core values and create experiences that touch them
deeply.
BONUS PREDICTION – we should all get comfortable with the word “love” – because it’s coming. Loving each
other where we are and aligning the future such that singularity has a true and trusting basis and a real chance
of taking our lives to a crazy amazing place.
11. ERICA CAMPBELL BYRUM
DIRECTOR OF SOCIAL MEDIA, DOMINION HOMES MEDIA
@ERICACAMPBELL
GOOGLE CAROUSEL WILL EXPAND INTO REAL ESTATE AND RENTALS
!
STAFFING FOR SOCIAL MEDIA TRULY ARRIVES
12. ERICASOCIAL MEDIA, DOMINION HOMES MEDIA
CAMPBELL BYRUM
DIRECTOR OF
@ERICACAMPBELL
GOOGLE CAROUSEL WILL EXPAND INTO REAL ESTATE AND RENTALS. Today Google Carousel only covers travel,
hospitality, and restaurant queries, but I have a feeling Google will expand their categories into real estate and
rentals, which would be an awesome opportunity for our industry to gain that top placement across the carousel.
STAFFING FOR SOCIAL MEDIA TRULY ARRIVES. PMC’s will begin to realize that social media is essential to the
marketing and leasing mix and they will start to hire full time social media managers that work onsite alongside
the leasing and maintenance teams to handle the daily social media strategy and reputation management, very
similar to how the automotive industry has shifted over the years.
13. ERIC BROWN
CEO, URBANE APARTMENTS
@URBANEWAY
THE CROWD ECONOMY IS HERE
!
SOCIAL MEDIA PROVES TO BE INEFFECTIVE
!
CONTENT MARKETING/BRAND JOURNALISM IS THE NEW WAY
14. ERIC BROWN
CEO, URBANE APARTMENTS
@URBANEWAY
THE CROWD ECONOMY IS HERE. Airbnb will add apartment search to their arsenal and turn the typical ILS on its
head. They will revolutionize how we search and lease apartments.
SOCIAL MEDIA PROVES TO BE INEFFECTIVE. There will be more fallout from apartment marketers about using
social media to market, not because it isn’t effective at generating leads, or that it doesn’t scale, but because
there are no good copy and paste, “easy solutions,” to social media marketing.
CONTENT MARKETING/BRAND JOURNALISM IS THE NEW WAY. This is the new way to advertise and market and
will dominate most other businesses marketing and outreach plans, yet few apartment marketers will do it
successfully, if at all. Apartment marketers will struggle to think and act like a “publisher,” and likely will be very
slow to tell good brand stories.
15. DUNCAN ALNEY
CEO, FIREBELLY MARKETING
@FIREBELLY
SOCIAL BUSINESS IS HERE
!
GIMMICKY BUZZWORD-BASED MARKETING DIES
16. DUNCAN ALNEY
CEO, FIREBELLY MARKETING
@FIREBELLY
SOCIAL BUSINESS IS HERE. Social communications are here for a variety of uses. Marketing uses it for acquisition
and retention. But clever brands are already using it for creating an entirely new customer experience and
recruiting employees. We’ll see the emergence of truly social brands.
GIMMICKY BUZZWORD-BASED MARKETING DIES. Okay, it won’t. But I wish it did. The phrase du jour approach will
be abandoned and instead replaced with the winning combination of understanding the stories and vision of
consumer-centered experiences . That could be tactics for sure. But it will begin with visionary marketers seeing
how it all comes together and embedding that secret ingredient into it all – the power of word of mouth –
whether it’s online or offline. 2014 is going to be a roller coaster.
17. WHAT DO YOU THINK? WE WOULD LOVE TO HEAR YOUR
THOUGHTS FOR OUR CROWD SOURCED VERSION OF THIS
LIST!
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