If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
An Introductory Guide to Facebook for Business Melih ÖZCANLI
This document provides an introduction to using Facebook for business purposes. It begins with an overview of Facebook and its terminology. It then discusses setting up both a personal Facebook profile and a business Facebook page, including the differences between the two. Finally, it provides best practices for using Facebook including posting content, measuring success, and additional resources. The overall document serves as an introductory guide for businesses new to using Facebook.
Aaron Bouren has been a proud American entrepreneur since the age of 19 and chose early on to establish himself as a serial business builder and leader in both traditional and network marketing.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Facebook marketing a comprehensive guide for beginnerssidfe2010
This document provides an introduction to marketing on Facebook for beginners. It outlines that Facebook has over 1.23 billion active users, making it very large social network. It then describes the main ways to market on Facebook which are through pages, ads, and groups. Pages are free to set up but can be difficult to build a fan base. Ads allow for powerful targeting but can be expensive. Groups enable engagement but are time consuming. The document provides tips for optimizing a Facebook page including using the profile, cover photo, about section, tabs, and regular posting of useful updates and questions.
The document discusses how people use social media, specifically Facebook, to share information online. It provides statistics on Facebook usage and notes that Facebook has over 400 million active users. It then gives tips for businesses on creating Facebook pages to promote their brand, such as using pages instead of profiles to allow multiple administrators and access to analytics. The document also reviews best practices for posting content and promoting pages on Facebook.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
An Introductory Guide to Facebook for Business Melih ÖZCANLI
This document provides an introduction to using Facebook for business purposes. It begins with an overview of Facebook and its terminology. It then discusses setting up both a personal Facebook profile and a business Facebook page, including the differences between the two. Finally, it provides best practices for using Facebook including posting content, measuring success, and additional resources. The overall document serves as an introductory guide for businesses new to using Facebook.
Aaron Bouren has been a proud American entrepreneur since the age of 19 and chose early on to establish himself as a serial business builder and leader in both traditional and network marketing.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Facebook marketing a comprehensive guide for beginnerssidfe2010
This document provides an introduction to marketing on Facebook for beginners. It outlines that Facebook has over 1.23 billion active users, making it very large social network. It then describes the main ways to market on Facebook which are through pages, ads, and groups. Pages are free to set up but can be difficult to build a fan base. Ads allow for powerful targeting but can be expensive. Groups enable engagement but are time consuming. The document provides tips for optimizing a Facebook page including using the profile, cover photo, about section, tabs, and regular posting of useful updates and questions.
The document discusses how people use social media, specifically Facebook, to share information online. It provides statistics on Facebook usage and notes that Facebook has over 400 million active users. It then gives tips for businesses on creating Facebook pages to promote their brand, such as using pages instead of profiles to allow multiple administrators and access to analytics. The document also reviews best practices for posting content and promoting pages on Facebook.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
Kingdom Social Media Presentation Facebook WebinarDavid Simons
David Simons created an online course to teach business owners and ministries how to use Facebook effectively. The course covers setting up a Facebook page, developing a content strategy, and proven methods for growing a page rapidly. These growth methods include sharing interesting content from Pinterest, providing business or ministry tips, encouraging users to like and share posts, using video, incorporating humor, and being consistent with a posting schedule. The goal is to help organizations learn how to utilize Facebook's features to bring awareness to their brand or cause and engage with their audience.
If you’re like most nonprofits you probably already have a presence on Facebook. You have a page with an attractive cover image and maybe even a custom tab. You also consistently post content, and have maybe even tried Facebook ads. But you’re are still confused about the role Facebook plays within your overall marketing communications strategy. You’re not sure how Facebook fits within your events, your volunteer outreach, and your fundraising.
Making the Case for Mobile and 60 Ways to Grow Your ListMobloggy
This document provides tips for growing an email list through mobile and digital marketing strategies. It discusses the importance of having a mobile-friendly presence and offers over 50 suggestions across various channels for collecting email addresses, such as through social media, print advertising, events, and direct customer interactions both online and offline. The tips are aimed at helping marketers expand their reach and build relationships with more potential customers and supporters.
This document provides guidance on using Facebook ads for colleges and universities. It recommends creating a dedicated Facebook ads account to run targeted ads to attract student applicants, increase event attendance, and solicit alumni donations. The document outlines best practices for ad creation, including using images of smiling people and school names, and writing copy that benefits the target audience. It also discusses campaign setup, pricing, ad approval processes, and integrating ads with Google Analytics for reporting.
Hyper Facebook Traffic, social network site, Facebook, as a new traffic source Software Product by Saj P . Teaching You strategy on utilizing facebook traffic as a source.
Is Your Business on Facebook? With Facebook overtaking Google for search, now is the time to have a presence on Facebook. Setting up a fanpage can be diggicult, this guide will show you step by step how to create an effective Facebook fanpage.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This best practice guide provides strategies for using Facebook effectively for marketing. It outlines five guiding principles for an authentic social media strategy: being social by design, having an authentic brand voice, being interactive, nurturing relationships, and continuous learning. It then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining insights. Helpful resources are also mentioned.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
This document summarizes a webinar about using Facebook pages to promote small businesses. It discusses how Facebook pages work and best practices for small businesses to engage customers. These include regularly updating statuses, responding to customers, using tabs and apps to provide valuable content, and targeting local audiences with Facebook ads. It also describes services available from theKbuzz to help businesses customize and manage their Facebook presence.
This document provides 5 cheat codes for optimizing Facebook ads. The cheat codes are: 1) Use Facebook Insights to determine how to target ads; 2) Promote top performing posts to gain news feed exposure; 3) Create custom audiences to target existing customers; 4) Use graph search to find related interests to target; and 5) Combine custom audiences with other criteria to perform customer research. The document explains each cheat code in detail and provides tips for implementation.
Week 2 - Social Media Training PresentationJeanne Winfree
This document outlines best practices for using social media for business purposes. It discusses the differences between personal and business social media use, having clear goals and objectives for business accounts, and ways to stay engaged with customers through listening and responding. It provides guidance on creating professional posts, using hashtags appropriately, vetting content before sharing or retweeting, and managing risks. The presentation wraps up by having attendees download the company social media policy, use resources like an editorial calendar to create new content, and gives next steps for listening, commenting and engagement on social platforms.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
This document outlines 20 steps for growing a business online, beginning with establishing basic business elements like a name and mission. It then provides guidance on branding, creating a website and blog, using social media platforms like Facebook, Twitter, and LinkedIn, and setting up email marketing and shopping cart capabilities. Finally, it discusses hosting free and paid online events to promote products and services, creating products from events, and evaluating results to improve future efforts. The overall goal is to establish an online presence and community through content creation and engagement.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Facebook content marketing involves posting different types of content like images, videos, text and links on a Facebook page. It is important to define the target audience and relevant content themes based on their interests and lifestyle. A content schedule should be created to post regularly at optimal times. Various post options on Facebook like status updates, photos, videos, offers and events can be used. Content about a company should focus on how it helps the audience. Facebook ads can promote content but the content itself must be engaging. Facebook insights provides metrics to analyze content performance and determine what content the audience engages with most. EdgeRank is Facebook's system for determining the reach of page posts based on factors like if a user interacted with the page before or
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
Kingdom Social Media Presentation Facebook WebinarDavid Simons
David Simons created an online course to teach business owners and ministries how to use Facebook effectively. The course covers setting up a Facebook page, developing a content strategy, and proven methods for growing a page rapidly. These growth methods include sharing interesting content from Pinterest, providing business or ministry tips, encouraging users to like and share posts, using video, incorporating humor, and being consistent with a posting schedule. The goal is to help organizations learn how to utilize Facebook's features to bring awareness to their brand or cause and engage with their audience.
If you’re like most nonprofits you probably already have a presence on Facebook. You have a page with an attractive cover image and maybe even a custom tab. You also consistently post content, and have maybe even tried Facebook ads. But you’re are still confused about the role Facebook plays within your overall marketing communications strategy. You’re not sure how Facebook fits within your events, your volunteer outreach, and your fundraising.
Making the Case for Mobile and 60 Ways to Grow Your ListMobloggy
This document provides tips for growing an email list through mobile and digital marketing strategies. It discusses the importance of having a mobile-friendly presence and offers over 50 suggestions across various channels for collecting email addresses, such as through social media, print advertising, events, and direct customer interactions both online and offline. The tips are aimed at helping marketers expand their reach and build relationships with more potential customers and supporters.
This document provides guidance on using Facebook ads for colleges and universities. It recommends creating a dedicated Facebook ads account to run targeted ads to attract student applicants, increase event attendance, and solicit alumni donations. The document outlines best practices for ad creation, including using images of smiling people and school names, and writing copy that benefits the target audience. It also discusses campaign setup, pricing, ad approval processes, and integrating ads with Google Analytics for reporting.
Hyper Facebook Traffic, social network site, Facebook, as a new traffic source Software Product by Saj P . Teaching You strategy on utilizing facebook traffic as a source.
Is Your Business on Facebook? With Facebook overtaking Google for search, now is the time to have a presence on Facebook. Setting up a fanpage can be diggicult, this guide will show you step by step how to create an effective Facebook fanpage.
Facebook and Instagram for InfluencersBlitzMetrics
Facebook gives you the opportunity to directly communicate with audiences, with complete control over your message. With a global community of more than 2 billion people on Facebook, you can reach existing and new audiences with a flexible set of publishing tools to share your stories in text, photos, videos, and more.
This best practice guide provides strategies for using Facebook effectively for marketing. It outlines five guiding principles for an authentic social media strategy: being social by design, having an authentic brand voice, being interactive, nurturing relationships, and continuous learning. It then details how Facebook can be used to foster various business objectives like generating awareness, driving traffic/sales, building loyalty, and gaining insights. Helpful resources are also mentioned.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
This document summarizes a webinar about using Facebook pages to promote small businesses. It discusses how Facebook pages work and best practices for small businesses to engage customers. These include regularly updating statuses, responding to customers, using tabs and apps to provide valuable content, and targeting local audiences with Facebook ads. It also describes services available from theKbuzz to help businesses customize and manage their Facebook presence.
This document provides 5 cheat codes for optimizing Facebook ads. The cheat codes are: 1) Use Facebook Insights to determine how to target ads; 2) Promote top performing posts to gain news feed exposure; 3) Create custom audiences to target existing customers; 4) Use graph search to find related interests to target; and 5) Combine custom audiences with other criteria to perform customer research. The document explains each cheat code in detail and provides tips for implementation.
Week 2 - Social Media Training PresentationJeanne Winfree
This document outlines best practices for using social media for business purposes. It discusses the differences between personal and business social media use, having clear goals and objectives for business accounts, and ways to stay engaged with customers through listening and responding. It provides guidance on creating professional posts, using hashtags appropriately, vetting content before sharing or retweeting, and managing risks. The presentation wraps up by having attendees download the company social media policy, use resources like an editorial calendar to create new content, and gives next steps for listening, commenting and engagement on social platforms.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
This document outlines 20 steps for growing a business online, beginning with establishing basic business elements like a name and mission. It then provides guidance on branding, creating a website and blog, using social media platforms like Facebook, Twitter, and LinkedIn, and setting up email marketing and shopping cart capabilities. Finally, it discusses hosting free and paid online events to promote products and services, creating products from events, and evaluating results to improve future efforts. The overall goal is to establish an online presence and community through content creation and engagement.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Facebook content marketing involves posting different types of content like images, videos, text and links on a Facebook page. It is important to define the target audience and relevant content themes based on their interests and lifestyle. A content schedule should be created to post regularly at optimal times. Various post options on Facebook like status updates, photos, videos, offers and events can be used. Content about a company should focus on how it helps the audience. Facebook ads can promote content but the content itself must be engaging. Facebook insights provides metrics to analyze content performance and determine what content the audience engages with most. EdgeRank is Facebook's system for determining the reach of page posts based on factors like if a user interacted with the page before or
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Donna DeClemente gave a presentation on using Facebook to build brands and engage customers. She discussed how to set up a Facebook page and fan page, use Facebook advertising to build fan bases, and provided tips on engaging fans through contests, sweepstakes, and creating an editorial calendar. She emphasized the importance of transparency and valuing relationships to build trust with customers on social media.
The document provides an overview of using social media for small businesses. It discusses the importance of listening to customers on various social media platforms like Facebook, Twitter, YouTube and Yelp. It also provides best practices for engaging on each platform, such as responding to comments quickly, posting regularly and showing your brand's personality. The document emphasizes the commitment of time and resources needed to successfully harness social media.
It's Alive - a beginners guide to social media marketingNathan Ours
This document discusses social media marketing strategies for platforms like Facebook, Twitter, LinkedIn, and Pinterest. It provides tips for each platform, such as scheduling Facebook posts in advance, boosting posts to increase engagement, using LinkedIn to connect with professionals, and using Pinterest to share content and images to attract customers. The document encourages businesses to utilize social media for low-cost branding, exposure, and marketing through these major platforms.
This document provides guidance on using Facebook for home care marketing. It discusses how Facebook can be used to increase social signals, website traffic, and lead generation. Key points include setting up a Facebook business page, creating engaging content like blog posts 1-2 times per month, and posting other relevant content 3 times per week. Paid Facebook ads are also recommended to boost page likes and drive traffic. Outsourcing these services is presented as an option to have everything done professionally. The overall message is that an active Facebook presence can be an effective marketing strategy for home care agencies.
This document provides tips and best practices for using Facebook effectively as a business. It discusses using Facebook to communicate with customers, promote specials and build a brand. It emphasizes the importance of engagement over sheer numbers of likes or followers. Some key recommendations include posting varied content like media, specials and competitions; interacting with customers in comments; using images and video; and monitoring insights to improve performance over time. The goal is to build an active community through joining conversations rather than just pushing information.
This document discusses the basics of using social media for small businesses and nonprofits. It begins with an introduction by April Woodcock of Touching Clients, LLC. The document then covers: why businesses should use social media by discussing engagement and influence on customer purchases; the top 5 social networks - Facebook, LinkedIn, Twitter, Pinterest, and Instagram; guidelines for what type of content to post, focusing on interesting/helpful content (50-30%) and promotions (20%); and ends with next steps to get started with social media.
The document provides tips and strategies for using Facebook for business and social media networking. It discusses setting up a Facebook business page, types of posts and content to share, ways to engage customers and drive traffic, and how to measure results. Privacy and ethical considerations for using Facebook for business purposes are also covered at a high level.
Social media marketing services are becoming increasingly important for businesses. The document discusses how social networks have massive user bases, with Facebook having 665 million daily users and Twitter having 288 million monthly users. It provides statistics showing that spending time on social media can increase exposure and lead to new business. Examples are given of large companies like Ford and Kraft that have successfully used social media marketing. The document concludes by outlining three social media marketing plans for businesses that include setting up and maintaining presences on Facebook, Twitter, blogs, YouTube, Pinterest, Instagram and Vine.
In this presentation, Digital Marketing Strategist Amberly Rundell reviewls the top 53 social media marketing tips for malls as well as a few of her favorite tools she uses for her clients on a daily basis.
In this presentation, she covers way to optimize your profiles, creative contest ideas, tips to get more engagement online, how to grow your followers, creative content ideas and more!
To learn how you can get a custom social media strategy plan for your shopping mall or retail store, visit us online at www.mannixmarketing.com or give us a call today at (518)743-9424.
The document discusses how recruiters can leverage social media platforms like LinkedIn, Facebook, Twitter, Google+, Instagram, and Pinterest to find and engage candidates. It provides statistics on social media usage and outlines strategies recruiters can use to build their personal brands and company pages, engage candidates and employees, maximize different platforms, and manage their time effectively across social media. The key takeaways are that social media is critical for modern recruiting and relationships are more important than self-promotion.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
5 Facebook things you need to know - full setAnyssa Jane
More than half of Canadians log onto Facebook at least monthly, with 19 million doing so. About 14 million Canadians check their News Feed daily, and 9.4 million use mobile devices to access Facebook. Facebook provides businesses opportunities to engage with customers, thank both new and existing customers, and respond to any customer complaints in a professional manner. It also allows businesses to share successes with their fan base, who can help grow the business in turn.
The document summarizes several examples of successful social media marketing campaigns:
1) Two Tarts Bakery grew sales 800% in 10 months through Facebook, events, Yelp, and gaining magazine/newspaper coverage.
2) Blendtec's viral YouTube videos showing blenders destroying items led to a 5-fold sales increase with low-cost, original videos.
3) Threadless engages its community on Facebook, Twitter, and YouTube to drive viral sharing and record sales in a down economy.
4) Burger King's "Sacrifice" Facebook app asking users to ditch friends for burgers went viral before being removed, gaining $50M in free publicity.
This document provides tips for using Facebook and other online tools for marketing a business or entrepreneurial venture. It discusses the benefits of creating a Facebook page, including reaching a large potential audience. Specific recommendations are given for the types of content to share on a Facebook page, such as events, contests, stories, and causes to promote. The document also introduces other online tools including blogs, Google services, mobile apps, and Twitter that can be leveraged for business purposes.
Facebook Strategies to Drive Qualified Leads for Real Estate ProfessionalsHarrison Blum
If you're not telling your story, I assure you your competitor is telling theirs and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your brand above your competitors and drive real, ready-to-buy traffic to your real estate business.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Facebook Marketing for Beginners
1. Social Media
Master Series
Facebook
Marke+ng
for
Beginners
Address:
PO
Box
702564
Dallas,
TX.
75370
ǀ
Phone:
(214)272-‐9853
ǀ
Fax:
(214)872-‐1936
ǀ
Email:
hblum@zinteracIveco.com
ǀ
www.Zinterac8veCo.com
Powered
by
2. Today’s Lesson
Facebook Marketing
In
this
session
you’ll
learn
just
what
makes
Facebook
a
real
phenomenon
in
rela8onship
marke8ng.
We’ll
show
you
how
to
leverage
Facebook
to
correctly
posi8on
your
business
above
your
compe8tors
and
stay
there.
#SMMasters
social.zinteractiveagency.com/SMMasters
3. Today’s Lesson
Facebook Marketing
Facebook Fast Facts
Personal Page vs. Business Page
Facebook Page Creation (Mirco Workshop)
Facebook Page Optimization
6 Ways to Promote Your New Facebook Page
Optimizing Your Content for News Feed Presence
How to Grow Your Fan Base
Introduction to Facebook Advertising
Introduction to Insights
4. Your Speakers
Marke8ng
Director
Anthony
is
a
digital
trailblazer
with
a
passion
for
using
forward-‐thinking
internet
strategies
to
bring
online
brands
to
life.
Anthony
has
versa8le
experience
with
all
facets
of
the
online
experience
including
social
media,
email
marke8ng,
blog
strategy,
and
web
development.
Anthony’s
Philosophy
degree
from
the
University
of
St.
Thomas
has
provided
him
with
a
unique
set
of
skills
in
consumer
behavior
and
market
research.
Brand
Strategy
Anthony D’AmbrosioHarrison Blum
Harrison
is
an
accomplished,
senior
marke8ng
professional
with
broad
agency
and
entrepreneurial
experience,
encompassing
strategic
planning,
qualita8ve
&
quan8ta8ve
research,
content
marke8ng,
brand
development,
social
media
marke8ng,
paid
search
adver8sing,
social
promo8ons
and
event
marke8ng
skills,
with
the
ability
and
defined
skill
set
to
provide
innova8ve,
enthusias8c
and
forward-‐thinking
leadership
in
a
team
environment.
5. Who Z Be
Web | Paid Search | SEO | Social Media | Design
Dedicated
to
helping
brands
leverage
forward-‐
thinking
internet
strategies
to
economically
drive
marke8ng
and
business
goals.
6. Fast Facts
Facebook Users
1.2
Billion
= 2 x
Social
Networking
giant
with
a
user
base
of
1.2
billion
and
a
market
cap
of
over
$130
billion.
If
Facebook
were
to
be
a
country,
it
would
be
the
third
most
populous
na8on
in
the
world
aYer
China
and
India.
8. Fast Facts
During
Facebook’s
first
summer,
the
Zuckerberg
family
spent
$85,000
to
keep
the
company
afloat.
Today,
Mark
Zuckerberg
is
worth
29.8Billion
$
9. Fast Facts
20Billion
24
In
hours
20
billion
minutes
per
day
is
the
collec8ve
amount
of
8me
spent
on
Facebook
by
users
world
wide
in
June
2013.
That
is
8.3
hours
per
month
per
user.
10. Fast Facts
of
all
internet
users
in
the
$75,000
plus
salary
range
use
Facebook.
75%
83%of
all
18-‐29
year
olds
use
Facebook
in
the
USA.
of
all
American
internet
users
use
Facebook.
In
the
UK
it
is
82%.
67%
11. Love or hate Facebook…
It
is
embedded.
Facebook’s
marke8ng
power
is
in
its
ability
to
reach
a
very
focused
audience.
12. Facebook and social media in
general is only part of the online
experience.
The
goal
is
to
drive
revenue,
not
likes.
13. If you don’t have a goal, then all
roads look as good as any other.
• What
IS
the
right
number
of
fans
to
have?
• What
is
a
healthy
level
of
engagement?
• How
am
I
doing
versus
my
compe8tors?
• Am
I
actually
driving
revenue?
Questions to ask yourself:
15.
Think
about
the
difference
between
a
personal
page
and
a
business
page
in
terms
of
money:
you
cannot
sell
with
a
personal
page.
• Facebook
does
not
allow
any
one
to
direct
friends
to
buy
their
products
or
services
via
their
personal
page.
• You
can
only
use
your
personal
profile
to
post
things
about
your
business
that
relate
to
you…
personally.
Profiles for Business?
16. What To Do With a Personal Page
On
your
Profile,
you
can
talk
about
your
business
as
it
relates
to
you
personally,
but
you
can’t
ask
people
to
spend
money.
• Express
enthusiasm
about
your
latest
team
mee8ng
• Share
your
personal
excitement
about
achieving
the
company
incen8ve
trip
• Welcome
a
new
member
of
your
team
• Gush
about
how
much
fun
your
last
party
was.
17. Practice
•
Make
friends
with
the
person
next
to
you
(Facebook
friends)
•
Take
a
Selfie
with
them
•
Post
the
picture
with
a
comment
about
what
you
are
doing
and
whether
you
have
enjoyed
it
(or
not)
•
Include
event
hashtag:
#smmasters
•
Tag
your
new
friend
in
the
post
18. w w w . f a c e b o o k . c o m /
business
Pros:
This
is
where
you
can
share
your
specials,
informa8on
about
the
next
opportunity
call,
the
latest
product
video
from
your
company,
etc.
You
can
also
adver8se
with
a
Business
Page.
Con:
Has
significantly
less
newsfeed
coverage
than
a
personal
page.
Business Pages
20. Adding relevant keywords:
Any
informa8on
you
put
inside
your
About
sec8on
will
be
crucial
to
gekng
found
via
Graph
Search.
Choosing a Facebook Username:
Facebook Image dimensions for
Timeline:
PROFILE
PIC
IS
180x180px
&
TIMELINE
COVER
IS
851
pixels
wide
and
315
pixels
tall
History, Milestones, and Awards
Best Facebook Page Optimization Tips
21. Introduction to Facebook Apps
This
is
Facebook
for
experts.
With
3rd
party
apps,
you
can
import
your
blog,
run
contests
and
promo8ons,
collect
email
sign-‐ups,
sell
product
through
ecommerce
and
provide
customer
support.
22. You have a great Facebook Page.
Now what?
much
confused
wow
how
facebook
Such
mystery
23. 6 Ways To Promote Your Page
• Use
the
network
you
have!
• Help
Your
customers
find
you
Add
a
Facebook
Page
Badge
or
Plugin
to
your
website
or
blog.
http://www.facebook.com/badges/page.php
https://developers.facebook.com/docs/plugins/
http://www.mailchimp.com
http://www.constantcontact.com
24. 6 Ways To Promote Your New Facebook Page
Invite
friends
&
family
to
“Like”
your
page.
1 2
3
4
3
25. 6 Ways To Promote Your New Facebook Page
Share
your
Facebook
Page
with
friends
and
family
1
2
3
4
26. 6 Ways To Promote Your New Facebook Page
Take
your
Facebook
Page
to
new
social
heights
Don’t
forget
to
take
it
offline.
Always
keep
it
in
your
back
pocket!
28. Optimizing Your Content For Newsfeed Coverage
1.)
The
rela8onship
that
user
has
with
the
publisher/page
2.)
How
many
comments,
likes,
shares
that
post
has
3.)
How
old
the
post
is
29. Optimizing Your Content For Newsfeed Coverage
Best
prac8ces
in
op8mizing
page
posts
Shared
Content
Providing
Value
Promo8onal
10%
70%
20%
33. Optimizing Your Content For Newsfeed Coverage
Customize
your
pages
to
stand
out
http://www.jonloomer.com/2014/01/20/facebook-image-dimensions/
34. Optimizing Your Content For Newsfeed Coverage
Customize
Your
Timeline
Photo
http://www.jonloomer.com/2014/01/20/facebook-image-dimensions/
35. Optimizing Your Content For Newsfeed Coverage
Design
Resources
http://pixlr.com/
http://picmonkey.com/
http://canva.com/
36. Optimizing Your Content For Newsfeed Coverage
Pay
aten8on
to
8ming
–
post
at
non-‐peak
8mes
86% of posts are published M-F
Engagement is 32% higher on the weekend
39. How to Grow Your Fan Base
Define
your
target
market
40. How to Grow Your Fan Base
Get
the
tone
right
What
is
your
brand’s
personality?
41. How to Grow Your Fan Base
Iden8fy
the
right
types
of
content
that
drives
engagement.
Always
Be
Tes8ng!
42. How to Grow Your Fan Base
It’s
a
long-‐term
investment
Monitor
and
Measure
Find
a
schedule
and
STICK
WITH
IT!
Evaluate
what
works
and
what
doesn’t.
43. Introduction to Facebook Advertising
Facebook
Ads
are
designed
to
help
adver8sers
show
people
ads
they
find
interes8ng
and
relevant.
44. Introduction to Facebook Advertising
Reach
all
the
right
people
more
efficiently
Mobile
Newsfeed
Right
Column
45. Introduction to Facebook Advertising
Types
of
Facebook
Ads
Page
Post
Engagement
Page
Likes
Clicks
to
the
website
Website
Conversions
App
Installs
App
Engagement
Event
Responses
Offer
Claims
46. Introduction to Facebook Advertising
What
makes
a
great
ad?
Great
targe8ng
Right
objec8ve
En8cing
heading
En8cing
image
Well-‐writen
body
text
Safe
budget
and
bid
price
47. Introduction to Facebook Advertising
How
to
get
started
now!
Define
your
goals
for
adver8sing
Create
great
landing
page
&
ads
Define
your
target
audience
Pick
and
manage
your
budget
Review,
Test
and
Op8mize
49.
What
is
Facebook
Insights
Introduction to Facebook Insights
Insights
provides
measurements
on
your
page’s
performance.
Find
anonymous
demographic
data
about
your
audience
and
see
how
people
are
discovering
and
responding
to
your
posts.
50. Why
do
we
care?
Introduction to Facebook Insights
Answer
ques8ons
like:
-‐ Is
my
page
a
success?
-‐ Who
is
engaging
with
my
page?
-‐ Is
my
strategy
effec8ve?
-‐ Does
our
content
strategy
work?
54. Social Media Master Series II
Advanced
Facebook
Insights
Advanced
Facebook
Adver8sing
Email
Marke8ng
How
to
Build
Facebook
Apps
How
to
Run
Successful
Facebook
Contests
Advanced
Facebook
Marke8ng
55. Thank you : )
Address:
PO
Box
702564
Dallas,
TX.
75370
ǀ
Phone:
(214)272-‐9853
ǀ
Fax:
(214)872-‐1936
ǀ
Email:
hblum@zinteracIveco.com
ǀ
www.Zinterac8veCo.com
Powered
by
social.zinteractiveagency.com/SMMasters
Today’s slides available for download at