This document provides tips and reasons for why Facebook is a good platform for businesses. It highlights that Facebook has over 1.28 billion users, allows businesses to build communities and stay connected with customers for free or at low cost. It provides guidance on claiming a vanity URL for a professional look, adding social media buttons to websites, understanding audiences, and creating engaging posts and tabs. The document also discusses using images and calls to action on timelines, and connecting other social profiles like Instagram and mailing lists. It offers recommendations for advertising objectives and types of ads to reach goals.

3. Why do I love Facebook for business?
•There are 1.28 billion people on FB
•It is you launching pad, its where your fans get to know you so you can build a
community
•The best and fastest way to get something “out there”
•It is FREE with the option to pay for a bigger exposure
•Once you get the ‘hang of it’ it is a quick and easy way to stay in touch with your
current and potential customers
•There is so much you can set up and keep in Facebook so you don’t lose people to
the net.

7. Make sure you have a vanity URL

8. Make sure you have a vanity URL

9. Claiming a Facebook URL
If your page looks like this:
http://www.facebook.com/pages/yourpagename/12345678910
You will want it to look like this:
http://www.facebook.com/yourpagename
Reasons to have a Vanity URL for your Facebook Page are:
•Looks more professional
•Easier to remember
•Easier to share with customers
•Way more searchable on Facebook
How to claim your Vanity URL

10. Make sure you have Facebook in
your email signature

11. Don’t forget business cards and other
marketing items

12. Add buttons to your website

13. Invite people to like your page

17. Understand WHO your fan is

18. Graph Search

20. Create posts knowing what your audience likes

24. Make sure you get your dimensions right so all your gorgeous graphics fit beautifully
and look professional.

25. •Contact information (phone, website, email address)
•Calls to action (Tell your friends! Like us!, Arrows pointing to the Like button on your page)
•Discounts, purchase and price information
•Visuals that include liking or sharing your page
•This is prime real estate so use it wisely, get your message out there, make it attractive so
people will want to delve further into your page and business.
•Be creative
•I love these next examples
Timeline Image Rules

29. Make your timeline image clickable

30. Use your About section

33. How do I create tabs?
Connect everything you do like Pinterest, Instagram, Mailing lists etc
It is super easy to do, much easier than when I started out.
The 2 best apps I can recommend are:
www.woobox.com Free for free apps like Pinterest, Instagram, Twitter etc
www.shortstack.com Free for up to 2000 fans for most simple things and then they
increase to $30 a month
Both are great and will give your page a good professional look
If you a good at creating your own html code I can recommend using an app through
Facebook called static HTML iframe app, you can identify it by the star.
If you have a blog as I do, I can simply cut and paste my html coding and drop it straight
Into the tab….voila!!!!!

39. What is reach anyway?
Organic Reach – This is the number of [unique] people who saw* your post in their News Feed, Ticker,
or on your Page. This is the most common way Page posts reach Facebook users.
Paid Reach – This is the number of [unique] people who saw* your post in an ad or sponsored
story. Any post you see with the ‘Sponsored’ label at the bottom or in the right-hand column falls
into this category.
Total Reach – This is the number of [unique] people who saw* your post. This is a bit trickier than
just adding up the previous two because it’s the number of unique people. Keep in mind that
someone could be reached organically, or through ads, but would only count as 1 toward total
reach.

42. Just a little text on an
image looks great and is
very sharable

45. What is your advertising objective?
According to Citigroup, Facebook owns what's approaching about 20%
market share in terms of web activity in the world. It's an unbelievable
number.
•Are you starting out or simply just need to build your audience?
•Do you want people to come to an event?
•Do you want people to click through to your website?

47. Types of Ads
•Clicks to Website: Get people to visit your website.
•Website Conversions: Promote specific conversions for your website.
•Page Post Engagement: Promote your Page posts.
•Page Likes: Get Page likes to grow your audience and build your brand
•App Installs: Get people to install your mobile or desktop app.
•App Engagement: Get people to use your desktop app.
•Offer Claims: Create offers for people to redeem in your store.
•Event Responses: Increase attendance at your event.

48. Right hand column ad

70. Ads Placement