Introduction to Facebook Marketing,understand basic of Facebook marketing

1. Introduction and Page Setup

2. More than 2.8 billion people use the platform every single month.
That’s a lot of potential eyeballs on your business.
Because here’s the thing about Facebook : while you might think it’s just
a place where your aunt can leave cryptic comments on your vacation
pics, it’s also a place for audiences to connect with businesses big and small.
the social influence achievable through Facebook in terms of your peer effects ,
ecommerce business, referrals, customer relationships,
reputation, brand awareness, and much more

3. 1. Create a Facebook Page
2. Add photos
3. Add a short description
4. Create a username for your Page
5. Add your Page to Shortcuts
6. Set up Page roles
7. Customize your notifications
8. Add a Page CTA
9. Organize your Page tabs
10. Verify your Page

4. To get started building your own Facebook Page, go
to https://www.facebook.com/pages/create/.
There, you’ll have two categories to choose from:
1. Business or Brand
2. Community or Public Figure

5. This will serve as the primary visual for your Page, appearing in search
results and alongside any of your content that shows up in a user’s News
Feed.
Most publishers suggest creating a photo that’s 180 x 180 pixels, however
increasing this slightly will help maintain quality.
To upload a cover photo, click the “Add a Cover Photo” option in the
welcome menu. The official dimensions of a cover photo are 851 x 315
pixels. However, if your photo is not exact, you’ll have the option to drag to
reposition the photo. Press "Save".

6. Click “Add a Short Description” under "Welcome to Your New Page"to get
started. Add one to two sentences (or 255 characters max) about your
business. This description will appear both on your Page and in search
results, so keep it descriptive but succinct.
Alternatively, you can edit your description by clicking on “About” in the left
menu. There you’ll find the option to include a phone number, website,
email, mission, and more.

7. Your username will appear in your custom Facebook URL (also known as a
vanity URL) to help people easily find and remember your Page. You’ll have 50
characters to come up with a unique name not being used by another
business.
Keep your Page’s unique URLs handy. You’ll use them again when you begin
cross-promoting your Page on your website, blog, and other assets to get
more Facebook likes.

8. We finished the four steps from Facebook’s welcome menu, but there are still
a few things you can do to customize your Page.
Go to your News Feed and click on “Edit” next to “Shortcuts” in the left
vertical navigation to make it easy to navigate to your Page in the future.

9. Remember how Facebook creates business Pages separate from personal
profiles? One benefit of this is so multiple people from an organization can
edit and post from the Page without sharing login credentials.
Admin: Admins can manage all aspects of the Page, meaning they
can send messages, publish as the Page, respond or delete
comments, create ads, see which admin published a specific post,
and assign Page roles. This person would have all the same
permissions as the creator of the Page. Choose wisely.
Editor: Editors have the same permissions as Admins except for one
key difference: Editors can’t assign Page roles to other people.

10. Moderator: Moderators can send messages and respond to and delete
comments, but they can’t publish as the Page. They do have access to create
ads.
Advertiser: Just as it sounds, Advertisers can create ads and view insights.
Analyst: Analysts don’t have any publishing power whatsoever, but they can
see which Admin published a specific post and view insights.
Jobs Manager: Jobs Managers can do everything that an Advertiser can do as
well as publish and manage jobs.

11. While you’re in the settings menu, jump up to “Notifications.” This section
allows you to customize how you receive alerts for activity on your Page.
One of the top benefits of having a Facebook Page for your business is the
ability to attract an audience you might not have been able to reach with a
traditional website.
However, the typical buyer’s journey doesn’t end on Facebook. Facebook
allowed Pages to include a call-to-action button at the top of the Page. To
create one, click “+ Add a Button” below your cover photo.
You can choose from an array of choices depending on if you want view or book
a service, get in touch, make a purchase or donation, download an app, or
simply learn more.

12. Add custom tabs to tailor what content users see when they visit your Page.
To change the tabs on your Page, go to "Settings" > “Templates and Tabs”.
You can choose to use Facebook's default tabs, or you can add additional
ones.
To ensure you're eligible, confirm that your Page has a profile picture
and cover photo. Go to “Settings” > "General". There you’ll find “Page
Verification” where you can enter your publicly listed phone number,
country, and language. You'll receive a call with a verification code.

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