Slides form the facebook masterclass presented on 30 July 2015 by Mike James, authored by Cat Crawford.
You already know that there are over 1.44 billion monthly active users on Facebook, and you definitely already know that your business can't afford to miss out on them. So here's the question you really need an answer to, how does your business reach them?
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
how to earns using Facebook passive incomeKumar Kishor
After creating a suitable profile the continuous step of ensuring the line of communication is kept open at all times is important. Positioning the business platform and staying in touch with the viewers will give the site the exposure it needs.
Unfortunate
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
how to earns using Facebook passive incomeKumar Kishor
After creating a suitable profile the continuous step of ensuring the line of communication is kept open at all times is important. Positioning the business platform and staying in touch with the viewers will give the site the exposure it needs.
Unfortunate
Building a Business Facebook Page is Critical for Increasing Market Share! Successful Network Marketing Strategy in Today's Marketplace Requires an Online Presence With a Business Facebook Page in Order to Effectively Expand Your Customer Base and Increase Profitability.
Facebook Strategies and Profits is much more than just a book of simple basics discussing how to do Facebook. It also focuses on specific tried and proven methods, tips, and strategies to create the image you want and build brand awareness of your products and/or services.
We are going to tell you precisely how you can harness the networking resources of Facebook to begin generating new customers as well as creating an interactive environment to build customer loyalty!
Facebook Strategies and Profits will provide you with the following information to help you become a master of promoting your business through Facebook:
- The basics of network marketing on Facebook.
- Techniques for preparing effective profile content.
- Strategies for adding the right friends with similar interests.
- How to use photos and videos to attract interest.
- Tactics for setting up exclusive landing pages.
- Methods of increasing interaction through fan pages and events.
- The practice of rewarding loyal supporters.
- How to use the Facebook marketplace to target new customers.
- Insight on how to use beneficial Facebook plugins.
- And much, much more.
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
Web 2.0 y gestión digital de bibliotecas: caso de la Biblioteca Especializada...Leticia Lizondo
1ra Jornada "Temas Actuales en Bibliotecología", 50° Aniversario de la Biblioteca del Centro Médico de Mar del Plata.
12 de Julio de 2010.
Mar del Plata, Buenos Aires, Argentina.
Building a Business Facebook Page is Critical for Increasing Market Share! Successful Network Marketing Strategy in Today's Marketplace Requires an Online Presence With a Business Facebook Page in Order to Effectively Expand Your Customer Base and Increase Profitability.
Facebook Strategies and Profits is much more than just a book of simple basics discussing how to do Facebook. It also focuses on specific tried and proven methods, tips, and strategies to create the image you want and build brand awareness of your products and/or services.
We are going to tell you precisely how you can harness the networking resources of Facebook to begin generating new customers as well as creating an interactive environment to build customer loyalty!
Facebook Strategies and Profits will provide you with the following information to help you become a master of promoting your business through Facebook:
- The basics of network marketing on Facebook.
- Techniques for preparing effective profile content.
- Strategies for adding the right friends with similar interests.
- How to use photos and videos to attract interest.
- Tactics for setting up exclusive landing pages.
- Methods of increasing interaction through fan pages and events.
- The practice of rewarding loyal supporters.
- How to use the Facebook marketplace to target new customers.
- Insight on how to use beneficial Facebook plugins.
- And much, much more.
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
Web 2.0 y gestión digital de bibliotecas: caso de la Biblioteca Especializada...Leticia Lizondo
1ra Jornada "Temas Actuales en Bibliotecología", 50° Aniversario de la Biblioteca del Centro Médico de Mar del Plata.
12 de Julio de 2010.
Mar del Plata, Buenos Aires, Argentina.
AgileApps Live: The Fast Path to Process-driven, Situational and Case Managem...Software AG
Innovation World 2013 presentation.
AgileApps Live represents a new generation of agile business process and application platforms that empowers subject matter experts (as well as IT) to visually create situational and case management applications. Discover how AgileApps Live provides the unique flexibility to adapt to changing business processes, regulations and other business needs, and how all applications built on AgileApps Live can be deployed instantly on mobile devices.
Speaker:
Pankaj Malviya
SVP & GM, AgileApps Live, Software AG
2013 Canadian Hotel Investment Conference Ad Orie Berlasso
First launched in 1997, the Canadian Hotel Investment Conference has established itself as the definitive source for information, insight and opinion on today’s Canadian lodging market. For senior executives from across North America this business conference delivers outstanding insight on where the industry is today, where its heading and the options it can deliver.
Hard-hitting sessions and powerful industry panels zero in on lodging development, investment and finance to reveal viable opportunities, future trends and up-to-the minute cross country performance. Critical insights from experts, shared information from industry insiders and important one-on-one networking all come together in a program that has become a “must-do” annual event.
Mithilfe dieser Checkliste erheben Sie sämtliche Fluktuationskosten auf Einzelfall-Ebene. Auf dieser Basis verschaffen Sie sich einen Überblick über die insgesamt angefallenen Fluktuationskosten in einem von Ihnen bestimmten Zeitraum.
Facebook Presentation for ACIS Workshop edSocialMedia
Madeline Senkosky presented a seminar on Facebook 101 at the Association of Colorado Independent Schools Social Media Workshop. Her seminar included information on how Facebook has become the world’s largest social networking site and the place to be to reach constituents of all ages. This session showcased schools already using this medium with great success, in addition to the basics of getting started, including: signing up, generating great content and finding friends.
How to leverage facebook for your businessJanina Lear
Are you a small business owner wanting to leverage Facebook to grow your business?
Do you struggle to understand how it really works and if anyone is actually seeing your posts?
Would you like to get more reach and ultimately more fans?
Would you like to gain a better understanding of Facebook Ads and know what ad to use when?
If you run a small business and would like to use Facebook fanpages to promote your business then this is the session for you.
This will be a 2 hour session that includes time for questions where you will learn the following:
You will benefit by having some understanding of Facebook on a personal level and/or already have a Business Page set up.
•The Facebook fanpage basics
•My Top tips on how to get more reach and fans on your business page/s
•Facebook ads and promoted posts
•Facebook etiquette
•My secret and not so secret resources
This will give you a great overview to how the crazy world of Facebook works in particular Ads that can be incredibly succesful if you know how to get the most from them.
You will leave this session and be able to action as soon as you get back to your office.
Tea and Coffee and some light snacks will be provided.
A very recent testimonial from my last session
"Janina had us from hello - her presentation was engaging and informative, so much so we arranged a one on one session with Janina to assist us with starting our Facebook Advertising campaign. She is passionate with a genuine desire to help and we highly recommend Janina/Be Socially Savvy for any business wanting to grow their presence on Facebook."
Hayley
Suregrip Ceramics
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
Marketing and Mimosas: Make the Most of Your Facebook PageJordan Pye
If you're new to Facebook or need to master the basics, this presentation covers proper post format, tips for growing your audience and tactics for getting better engagement on your company page.
Demystifying facebook promotions (November 1, 2016)Felicia Lin
In this workshop I will cover:
-Best practices for Facebook
-Facebook profile, page, group (plus a bonus about Facebook pages)
-What types of businesses do best on Facebook
-What makes a successful ad on Facebook
-What is the key to successful advertising on Facebook
-Boosting a post vs. using Ads Manager
-Creating an audience for your Facebook ad
-Additional promotional tools (Facebook Live)
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. Facebook Masterclass
Why have a Facebook page for your business?
Facebook has the highest number of active users out of any social
media platform. With 1.35 billion people logging on, Facebook has
become the number one tool for communicating with consumers in
a non-obtrusive way.
42% of marketers say that Facebook is crucial to their
marketing strategies. With users spending an average of 1 hour
every day on the site, Facebook page fans are shown to be 79%
more likely to make a purchase than on any other social network.
4. Facebook Masterclass
Defining your business goals to create a strong
social media strategy.
Before you can dive head first into creating your businesses
Facebook page, you need to think about the bigger picture.
Defining the goals of your marketing strategy overall, will help you
determine what you want your Facebook page to accomplish for
your business.
Something to keep in mind is that Facebook is exceptionally good
at two key areas, encouraging brand loyalty and driving traffic back
to your businesses website.
5. Facebook Masterclass
How to assign your page roles
Facebook offers 5 different page roles to help you manage your
page efficiently. It’s important that you understand the restrictions of
each role, so that the right people have the right level of access to
your page.
6. Facebook Masterclass
Admin
Page admins are the overall managers of the Facebook page, they
have the power to:
• Send messages
• Respond to and delete comments and posts
• Remove and ban people from the page
• Publish and edit the privacy of videos & images
• Create ads
• Appoint page roles including other page admins
• View the page insights
• Edit all of the settings of the page including URL and privacy
7. Facebook Masterclass
Editor
Editors are next in line to the admin and can:
• Send messages
• Respond to and delete comments and posts
• Remove and ban people from the page
• Publish and edit the privacy of videos & images
• Create ads
• View the page insights
They can not:
• Assign page roles
8. Facebook Masterclass
Moderator
Moderators keep an eye on the page, they are the customer
service point of your page. They can:
• Send messages
• Respond to and delete comments and posts
• Remove and ban people from the page
• Create ads
• View the page insights
They can not:
• Create or delete posts
• Edit the page
• Assign page roles
9. Facebook Masterclass
Advertiser
Advertisers can only oversee the advertising for the page, they can:
• Create Ads
• View insights
They can not:
• Create or delete posts
• Edit the page
• Assign page roles
• Remove or ban people from the page
• Respond or delete comments
• Send messages as the page
10. Facebook Masterclass
Analyst
An analyst only has one function, to keep track of the pages
insights. They can:
• View insights
They can not:
• Create or delete posts
• Edit the page
• Assign page roles
• Remove or ban people from the page
• Respond or delete comments
• Send messages as the page
• Create ads
11. Facebook Masterclass
Creating the perfect page profile for
your business.
To create the perfect profile for your business, that is both SEO and
consumer friendly, you should make sure you fill out as many of the
fields as possible.
Make it easy to find your page
organically
To help your Facebook page be as SEO friendly as possible, have
at least 3 keywords or phrases for your business that you would
like to rank for. Writing your profile around these terms, will help
your Facebook page to appear higher up in search engine results.
12. Facebook Masterclass
How should you fill out your long and
short descriptions?
Long description:
• Include the keywords you’d like to rank for
• A detailed biography of your business
• What services do you offer
• Your mission statement
Short description:
• Include at least one of your keywords
• General overview of your business
• What services you offer
13. Facebook Masterclass
The added extras of your profile
To give your profile an edge, you should also make sure to:
• Choose a page category that your business falls under
• Fill out your mission statement, what is your businesses core
values
• Your company overview, this should be a brief description of the
services your business offers.
• Add a customer services email, this will discourage consumers
posting negative comments on your page.
• Make sure you add a link to your businesses website.
14. Facebook Masterclass
Know your audience
For your page to be a success with your consumers, you have to
know what your audience wants.
Make sure you have a clear idea of the demographic of your target
audience, what their interests are and what times of day they’re
usually online. Only then can you create content to post to your
page, that your audience will want to engage with, share and
comment on.
As a general rule, most users are online before 9am, 1pm-2pm and
then again 5-10pm.
15. Facebook Masterclass
Keep track of your page data
Facebook insights are your Facebook analytics. Your insights can
tell you which posts are most popular, what times of day your
audience is online, what your page’s audience demographic is and
how many engagements each one of your posts has.
Keeping an eye on your insights will help you evolve and tweak
your Facebook marketing strategy, to help you reach the right users
for optimal impact.
16. Facebook Masterclass
Insights Overview page
The overview page will give you a brief overview of
all of your pages data. It will show you:
• Total page likes and page likes from the past
week.
• Total post reach compared to the previous week.
• Total engagement compared to the previous
week.
• Your 5 most recent posts, what type of posts they
are e.g. video, link etc, who they targeted and
each posts total reach.
• Other pages you are watching the activity for,
could be competitor pages or other pages you
manage.
17. Facebook Masterclass
Insights Likes page
The likes page will give you a look at your page
likes, not your post likes. This page will tell you:
• A customisable date range.
• Total page likes graph
• Net likes line graph
• Where your page was liked from e.g. Directly on
your page, on mobile or through a promoted
post.
This page will show you if you are gaining likes at a
steady rate, any spikes in likes or any sudden losses
of page likes.
18. Facebook Masterclass
Insights Reach page
The reach page will show you:
• How you reached your audience, either
organically or through your paid advertising.
• A line graph of how many likes, comments and
shares your posts have received.
• How many users have hidden, reported your
posts as spam or unliked your page.
This page will give you an insight into how people
interact with your page. It will show you any spikes in
likes or any sudden drops in page unlikes, to help
you identify any particularly good or bad content.
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Insights Visits page
The visits page tells you what people do once they
get on your page. It will show you:
• Which of you page tabs have been visited and
how many times they’ve been visited.
• External Referrers, what websites are referring
people to your Facebook page.
The visits page gives you a better idea of how
people are getting to your Facebook page and what
areas of your page they are most interested in. For
example, are people particularly interested in your
page photos, or your Twitter app.
20. Facebook Masterclass
Insights Posts page
The Posts page gives you all the data you need to
know about the content you post onto your page and
will give you a better idea of what types of content
you should be posting. This page will show you:
• When your page followers are online. Day and
times.
• All the posts you’ve published, what type they
are, how many people they reached and who
they were targeting.
• The post types tab will show you what types of
posts are your most popular. E.g. EMS’s most
reached posts are link posts and video posts.
• The top posts from the pages you have set to
watch.
21. Facebook Masterclass
Insights Videos page
The Videos page gives you the data for any videos
you have uploaded to your Facebook page directly.
This page will tell you:
• How many views in total your videos have
received.
• How many times your videos were viewed for 30
seconds or longer.
• What your top videos are.
This will give you a better idea of how engaged
people are with your video content and if your videos
are too long to hold peoples attention.
22. Facebook Masterclass
Insights Peoples page
The People page tells you everything you need to
know about the type of people that follow and visit
your page. This page tells you:
• What percentage of your fans, people reached
and people who engaged, are men or women.
e.g. EMS has 61% male audience and 37%
female audience.
• What countries your audience lives in.
• What cities they are in.
• What age ranges they fall into
• What languages they speak.
This data can give you a clear idea of who it is you
are aiming your content at. Allowing you to target
your posts more directly.
23. Facebook Masterclass
Some of the key ways insights can have
an impact on your Facebook strategy
are:
• Narrowing down your audience demographic.
• What type of content your audience engages
more with e.g. Videos, images etc.
• Use the ‘watch page’ feature to keep track of
your competitors pages and find out what
they’re doing that is working well for them.
• What times of day the majority of your
Facebook fans are looking at your page.
24. Facebook Masterclass
Putting together your Facebook Posts
When it comes to what to post on your Facebook page, it’s advised
to stick with 80% shared and interest focused posts and 20%
promotional/sales posts.
The users that follow your Facebook page are not following to be
bombarded with sales pitches, they want to be served interesting,
informative or entertaining information.
This is where your target audience knowledge comes into play, try
and share information from around the web that you feel your page
followers would be interested in.
25. Facebook Masterclass
Most Shared Posts from Facebook Pages
Photo Link Album Video Status
What types of posts are most
popular?
• 87% of the most shared posts include
an image
• 4% are posts that have text and a link
• 4% are a photo album
• 3% are videos
• 2% are statuses/text only posts
26. Facebook Masterclass
What times and days should you post content?
To find out the best days and times to post content to your
page, use the ‘posts’ tab in your Facebook insights. Here,
you’ll be able to see how many people visit your page, broken
into the days of the week and the hours of the day.
The chart on the posts tab will also give you a line graph to
give you a good visual idea of when your users are online.
For example, the image on the right has been taken from the
EMS Facebook page insights. It clearly shows that people are
more active during the evening than early in the morning.
We can then take that information and schedule all of our
posts to go live in the evening, when our audience is online
and looking at our page.
27. Facebook Masterclass
How does Facebook report page data?
There are 5 different types of data that you can gather
from your Facebook insights, to help you understand the
effect your page is having on your marketing strategy.
These are, Engagements, Impressions, Shares, Likes and
Comments.
29. Facebook Masterclass
Impressions
Impressions is the number of Facebook users that have
seen your content, page or Facebook ad. It does not
mean that they have actually payed attention to your
content or page though, and so is not a reliable KPI.
30. Facebook Masterclass
Shares
Your ‘Shares’ indicate how many people have shared your
content with on their own timelines, effectively giving your
posts a wider reach.
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Likes
How many people have clicked ‘like’ on you post or on
your Facebook page. Your page likes indicate how many
‘followers’ your page has. Your page followers will usually
be your most loyal and interested audience.
32. Facebook Masterclass
Comments
Your comments number is how many people have left a
comment on your posts. You should keep a close eye on
any comments you receive and make sure you reply to
both positive and negative comments left on your posts or
page.
33. Facebook Masterclass
Reporting on your pages growth
It’s important to keep on top of your pages growth, so you
can identify any weak parts of your Facebook strategy.
This means setting aside time to delve into your page’s
insights and finding out what posts are collecting the most
engagements and shares.
You can do this by creating your own spreadsheet and
tracking your engagements and impressions, or you can
export the data from Facebook insights.
34. Facebook Masterclass
Cross promoting other social profiles
You can add different apps on Facebook as tabs on your
Facebook page. These are usually third party apps
created by Facebook developers. You can get apps for
various other social media platforms, that allow your
Facebook fans to easily navigate to your other social
accounts.
These tabs are also visible on the left hand side of the
page, accompanied by thumbnails which can be
customised in the page settings, to fit your branding.
35. Facebook Masterclass
Using Facebook Advertising and Boosting
Posts
One of Facebooks biggest downfalls is its small reach.
Unlike Twitter, it is harder to get your content in front of
your ideal audience without having them follow your
page first.
That’s why, investing in Facebook advertising is a must
for any business. Paying for Facebook ads is
guaranteed to increase the number of people exposed
to your page and business for a very small budget.
36. Facebook Masterclass
What to keep in mind when creating a
Facebook ad
There are a few key points you will want to have ready
before you attempt to make a Facebook ad. The first
and arguably the most important, is your target
audience. You need to know exactly who you want to
see your ad, what their interests are, what their job title
is and where about in the world they are.
You should also have a set budget and time scale in
mind, the more you pay, the more people will see your
advert. As well as a catchy headline, ad copy and a
suitable image to make up the creative of the ad. You
should take note that Facebook does not allow more
than 20% text on an image and you can not use the
Facebook logo or the word ’Facebook’ in your image.
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Using the Boost button to create quick
adverts from your page posts
If you post content on your page that you would like to
use as an ad, you can use the Boost button, instead of
creating a full advert in the ad manager. The Boost
adverts do not allow you to customise the creative as
much as the ‘create ads’ option and the audience
targeting options are very limited.
This function isn’t the best option and it’s much better
to create a advert in ad manager. It can however, be
useful for quickly promoting an event, offer or
competition.
38. Facebook Masterclass
Customer service on your Facebook page
Social media has become an easy and accessible route for
customers to get in touch with businesses. This means that you may
get both good and bad customer feedback on your page, all of which
will be public.
This openly public way your customers interact with you, means that
you have to deal with any complaints or negative comments swiftly
and professionally. Anyone looking at your page will be able to see
any negative comments posted and how you respond to them. You
can also ask upset customers to direct message you, to deal with
matters more privately.
You should also make sure you are interacting with the positive
comments and interactions. Start a conversation with your audience
and reply to any comments they may post on your page or posts.
39. Facebook Masterclass
Building your Facebook community
Following on from providing excellent customer service to your
page followers, one of your primary goals for your Facebook
page, should be to build a loyal community. Having a group of
loyal followers on your page, could help increase conversions
and social outreach. By building a good relationship with your
clients/consumers, they’re more likely to recommend you to
others, both online and offline.
40. Facebook Masterclass
Using Facebook video
Facebook is becoming a strong rival for YouTube in the online
video world. Facebook now favours Facebook videos over links
to YouTube videos in its posts, allowing Facebook specific
videos to be seen by a greater number of people.
This has a huge effect on the video content you post to your
page. Instead of posting a link to your video on YouTube or
Vimeo, upload the video directly to Facebook, to allow it to reach
a wider audience.
All digital video should be short and to the point, ideally no more
than 1:30. It should also be filmed in HD, to give it a more
professional look.
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Branding your Facebook page
It’s important that your Facebook page looks like an
extension of your businesses website. You should
make sure to:
• Have a HQ banner to use at the top of your page.
This could be an image that represents your
company, your company logo or just the name of
your company.
• Have a clear and relevant profile image. Usually
your businesses logo.
• Create tab thumbnails for any apps you have added
to your page.
• Decide on a tone of voice for your brand. Are you
going to be formal or informal with your audience?
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How to encourage people to follow your
Facebook page
You can’t force people to ‘like’ your page and
constantly pestering people to do so could
be seen as spam. Instead, there are a few
key things you could put into practice to
encourage people to follow your Facebook
page.
• Post interesting and relevant content that
encourage people to like, comment and share. You
should also make sure these posts are varied in
there content type.
• Make sure to have a link to your Facebook page on
your main website.
• Create regular ads for your page. An ad will always
have a page like button on the top right corner,
which could encourage people to ‘like’.
• Mention your Facebook page on your other social
media accounts. Let people know that you are also
on Facebook.
• Use the targeting option on your Facebook posts,
this can be accessed by turning on the ability to
narrow down your audience in your page settings
and choosing to target an audience with particular
interests in your normal page posts.