The document provides an overview of using Facebook for business purposes. It discusses Facebook's history and growth, important stats for businesses, how to create and use pages, events and groups. It also outlines what Facebook is and isn't for businesses, provides case studies of companies' Facebook strategies, and steps for setting up and maintaining an effective business Facebook page.

1. Facebook 101 By ReShon Anderson

2. Agenda Facebook Overview History/Timeline Stats important to business users Pages, Events, Groups What can Facebook mean for your business? What Facebook is What Facebook is not Case Studies Lessons from Big Brands Smaller brands with large fan bases Setting up your Facebook “Fan” page Step by Step I’ve set up my page….now what? Q&A

3. Facebook History – Quick Facts Started by Mark Zuckerberg and friends in a Harvard dorm room in February 2004 By December 2004, Facebook had 1 million users By 2006, Facebook reached 12 million users and attracted nearly $40 million in venture capital investment Today, Facebook is valued at $10 billion with over 400 million active users

4. Facebook Stats– Facts for business users 70% of Facebook users reside outside the U.S. Facebook “Pages” and “Ads” launched in 2007. Currently 3 million active Pages (1.5 million are local businesses) Average user spends more than 55 minutes per day on Facebook 3.5 Million Events created each month; average user is a member of 13 groups

5. Pages, Events and Groups What are Facebook Pages? Essentially a “homepage” on Facebook Users can “become a fan” of your page to engage with your brand What are Facebook Events? Event listings that display in the user’s feed Users can RSVP for your events (real or “virtual” events) What are Facebook Groups Pages with restricted user groups

6. What Facebook IS Great way to expose your brand to a wide audience Through Pages, Events and Groups Great way to engage with existing and potential customers Sharing industry news/content, updating users on new offers from your business, sharing business videos, etc. Great way to get feedback on your business Users can post comments, use discussion boards, etc.

7. What Facebook IS NOT A direct marketing channel Users don’t want to get a heavy “sell” message You can lose fans if you market too heavily A replacement for your website Should enhance your web presence A place to only redirect traffic to your website Most effective Pages have a variety of content Another email list Email is still much more effective

8. Case Studies The Gap

9. Case Studies Heritage Link Brands

10. Case Studies Clipa

11. Creating a Page

12. Creating a Page

13. I’ve created my Page…now what? Be sure to add your basic information to the “Info” tab Web site address and contact info Description of your business Tell all your friends! Grow your fan base with friends first Post at least once weekly Get in the habit of posting to keep users engaged Create a schedule Advertise your page More advanced; will be covered in the next session

14. Resources 5 Elements of a Successful Facebook Fan Page http://mashable.com/2009/03/30/successful-facebook-fan-page/ Exploring Enhanced Facebook Pages http://conversify.wordpress.com/2009/09/17/exploring-enhanced-facebook-pages/ 5 Things That Don’t Work on Facebook Fan Pages (and 5 That Do) http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/ Running a contest on Facebook? That’ll cost you http://news.cnet.com/8301-13577_3-10397757-36.html

15. Thanks for Your Time Q&A Become a Fan of Angel Handbags! http://www.facebook.com/AngelHandbags