This document provides guidance on creating and maintaining personal and business profiles on Facebook. It discusses setting up a personal profile, privacy settings, sharing photos and videos. For business owners, it recommends using Facebook to engage customers by posting relevant content like photos, videos, events and industry information. The dos and don'ts advise posting engaging content instead of self-promotion, avoiding compromising photos, and not sharing overly personal information.

1. Creating a Personal Profile, Utilizing Your
Network, & Creating and Maintaining Your
Business / Organization's Page

2.  Introduction to Facebook
 Setting Up Your Personal Profile
 Managing Your Personal Profile
 Understanding Facebook Privacy
 Managing your Privacy Settings
 Sharing pictures and Videos
 How to share files on Facebook
 Do & Don’ts for Facebook
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3.  Facebook is a tool for connecting people with
those around them – friends, family, coworkers, or
simply others with shared interests.
 Business Owners & Marketers have an opportunity
to use Facebook to expand their online footprint
and engage with prospects & clients directly.
 Facebook is the third most trafficked website in
the world and the most trafficked social media site
in the world.
 The fastest growing demographic is those 35 years
and older.
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16. •POST PHOTOS
•POST VIDEOS
•POST EVENTS
•START DISCUSSIONS
•SHARE RELEVANT AND
INTERESTING INDUSTRY INFO
•SHARE INFO FROM YOUR
OTHER SITES SUCH AS BLOG
POSTS
•RESPOND TO POSTS AND
COMMENTS MADE BY OTHERS
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17.  Don’t post or be caught in a compromising photo –
you can “un-tag” yourself from photos posted by
others if necessary
 Don’t write a message on someone’s wall that
should be sent as a private message
 As a rule of thumb – don’t post anything you
wouldn’t want your kids to view – chances are if it’s
that personal or controversial in nature – the rest
of us don’t need to read/see it either
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18.  Don’t just blast your business /
organization's website over and over –
provide content relevant to your business
that will engage your “fans”
 Your page should be seen as a resource,
not as a shameless self promotion
 Don’t share personal information, unless
relevant to your industry
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