This document provides guidance on using social media platforms like Facebook, Twitter, and LinkedIn for heritage organizations. It discusses setting up pages and accounts, tasks to perform on each platform, and how to engage audiences. The key platforms discussed are Facebook for promoting your page, LinkedIn for professional networking, and Twitter for engaging and educating your audience through regular posting of content about your work. Guidelines are provided on basics like hashtags, who to follow, and how to build your audience over time.

1. A wide range of information & resources for the conservation restoration, care and repair of period and listed buildings.

2. Social Media for the Heritage Sector?! + Are you missing a trick? ?! By James Mott – Founder of ProjectBook.co.uk @projectbook

3. 3 Social Media Platforms facebookMore than 500 million active users twitter175 million registered users Linkedin100 million members

4. The Big 3 - facebook Case Study: http://www.facebook.com/projectbook

6. Start Posting

7. Promote your page from everywhere

8. Email and blog it

9. Send updates to your fans

10. Subscribe to similar fan pages and groups

13. Fill out your profile properly

14. Start Connecting to People you Know

15. See your Contacts, Contacts.

16. Join groups

18. The Big 3 - twitter Case Study: http://twitter.com/projectbook

19. Twitter applications Two main applications: Tweet deck Hootsuite http://hootsuite.com/dashboard

21. Build Relationships

22. Make Friends

23. Communicate

24. Inform

25. Customer Relations

26. Building your Brand

27. News

28. Promotion

29. Events

30. Crowd Sourcing

31. Get Advice

32. Information

33. Collaborating

34. Referral

35. Job Hunting

37. Twitter Get started with Twitter – The basics Setting up an account – the essentials Location: choose the nearest town or area and add UK Do not protect your tweets Bio: Should be non sales and clear about what you offer and include info about your interests – needs to be human www.twitter.com/projectbook

38. Basic twitter terminology The use of @, RT, DM & #Hashtags @username RT – posts a carbon copy of someone else’s tweet (it’s like an endorsement and should be of interest to your followers) DM – direct message – like sending an email (no-one else can see) Use this for sensitive issues, sending your mobile no. Etc #Hashtags use to promote a given subject e.g. #election

40. Sales http://twitter.com/#!/toppstiles

41. Get social! Get Social - 10 Do's and don’ts Engaging the twitter community is about being accepted as genuine, caring, authentic and interesting – it’s not about being overly controversial, negative, rude or blatantly selling, which is a sure fire way of alienating yourself. Here are 10 helpful do's and don’ts: 1. Do be honest, courteous and reply to others posts 2. Do decide how often you will tweet and be consistent 3. Do take an interest in what others are talking about and comment on it 4. Do show an avatar and bio – it builds trust when people can see who they're engaging with 5. Do choose someone trustworthy to post tweets – they will be representing your business! 6. Don’t blatantly try to sell 7. Don’t advertise for followers 8. Don’t follow more people than you have followers 9. Don’t witter on – no-one’s interested in verbal diarrhoea 10. Don’t moan, attack, slander or bitch about people- it’s the easiest way to lose respect

42. Building your audience Regularly follow people each day and talk to them as people (try not to talk too much about your business/organisation etc.) When people follow you back, talk to them to start building a relationship. When you reach 300 - 500 followers start to talk more about your business or organisation etc. Start to write and promote your events, articles, blog posts etc on your website. Make sure your content is successful at educating people about who you are and what you do. Tell a story.. As relationships with people build consider contacting them and attending meet ups organised by other twitterers.

43. Q & A But what does that mean!? Q&A