SlideShare a Scribd company logo
A Team Project
 https://www.facebook.com/FortisInstitutePortStLucie/
 The page was set up by corporate last fall and
after some detective work, I was able to get
added as an “admin”- someone who can post
things
 (and now Ruth Ann and Wendy are admins
too)
 I’ve been posting something every day,
roughly following a little schedule I put
together
 Monday: Inspiration
 Tuesday: School activities
 Wednesday: Information
 Thursday: Promotion of FORTIS
 Friday: Humor
 but no matter how inspirational or interesting
my posts are, it turns out that photos win at
the attention game
 The bottom 3 posts were normal, 0-10
people liking them
 The pinning ceremony photos in April saw
2.1K clicks
 Facebook get the college’s name out there,
which will promote enrollment
 Facebook can help build community with
the students, which will aid retention
 Facebook is a good place for information
dissemination
If we want a good Facebook page, we need:
 Communication about future event dates
 Good photos of events, student
achievements, groups
 The Who, What, When, and Where of photos
 Send to georgen.charnes@fortisinstitute.edu
by email, or
 Place in the new FACEBOOK folder
◦ G:/Facebook/Submitted
◦ It’s on the ADMIN network (i.e. computers that you
can check your work email through Outlook on)
 Be sure to provide the Who, What, When, &
Where of each photo
Facebook participation invitation

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Facebook participation invitation

  • 3.  The page was set up by corporate last fall and after some detective work, I was able to get added as an “admin”- someone who can post things  (and now Ruth Ann and Wendy are admins too)
  • 4.  I’ve been posting something every day, roughly following a little schedule I put together  Monday: Inspiration  Tuesday: School activities  Wednesday: Information  Thursday: Promotion of FORTIS  Friday: Humor
  • 5.  but no matter how inspirational or interesting my posts are, it turns out that photos win at the attention game
  • 6.  The bottom 3 posts were normal, 0-10 people liking them  The pinning ceremony photos in April saw 2.1K clicks
  • 7.
  • 8.  Facebook get the college’s name out there, which will promote enrollment  Facebook can help build community with the students, which will aid retention  Facebook is a good place for information dissemination
  • 9.
  • 10. If we want a good Facebook page, we need:  Communication about future event dates  Good photos of events, student achievements, groups  The Who, What, When, and Where of photos
  • 11.  Send to georgen.charnes@fortisinstitute.edu by email, or  Place in the new FACEBOOK folder ◦ G:/Facebook/Submitted ◦ It’s on the ADMIN network (i.e. computers that you can check your work email through Outlook on)  Be sure to provide the Who, What, When, & Where of each photo