This document provides an overview of the first session of a course on social media. The instructor, Yadira Galindo, introduces herself and outlines the course. Over the next four weeks, students will learn about various social media platforms like Facebook, Twitter, LinkedIn and more. They will be required to engage with weekly assignments, including analyzing their own social media profiles and participation. The goal is for students to understand how to enhance their personal brands and effectively use social media for their careers or businesses.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Becoming a Digital Scholar using Social Media #UoRsocialmediaSue Beckingham
Developing your academic online presence with social media
Workshop at the University of Reading, led by Sue Beckingham SFHEA, Senior Lecturer in Information Systems and LEAD Associate at Sheffield Hallam University, this workshop will provide an opportunity to learn about new approaches and practical examples of using social media in higher education; and as co-learners share examples of effective practice and consider how these might be applied in your own contexts. The session will also provide participants some time and space to network and potentially make new connections.
The workshop aims to provide participants with an opportunity to:
Gain a better understanding of how social media can be used in a scholarly context
Appreciate the value of developing a rich professional online presence
Learn about opportunities for social and open informal learning through social media
Appreciate five elements of ‘working out loud’ (Stepper 2015) and how these can be of value to both yourself and others
Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens we will consider how social media can be used to connect, communicate, curate, collaborate and create. In doing so consider the value of:
Developing a digital professional persona to share scholarly achievements
Cultivating your own personal learning network and co-learning communities
Sharing learning journeys through working out loud
Programme
Tuesday 26 April 2016
10.45-11.00 Networking and registration
11.00-12.30 Becoming a Digital Scholar using social media
12.30-13.15 Lunch
13.15 -14.30 Developing a PLN and open co-learning opportunities
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Becoming a Digital Scholar using Social Media #UoRsocialmediaSue Beckingham
Developing your academic online presence with social media
Workshop at the University of Reading, led by Sue Beckingham SFHEA, Senior Lecturer in Information Systems and LEAD Associate at Sheffield Hallam University, this workshop will provide an opportunity to learn about new approaches and practical examples of using social media in higher education; and as co-learners share examples of effective practice and consider how these might be applied in your own contexts. The session will also provide participants some time and space to network and potentially make new connections.
The workshop aims to provide participants with an opportunity to:
Gain a better understanding of how social media can be used in a scholarly context
Appreciate the value of developing a rich professional online presence
Learn about opportunities for social and open informal learning through social media
Appreciate five elements of ‘working out loud’ (Stepper 2015) and how these can be of value to both yourself and others
Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens we will consider how social media can be used to connect, communicate, curate, collaborate and create. In doing so consider the value of:
Developing a digital professional persona to share scholarly achievements
Cultivating your own personal learning network and co-learning communities
Sharing learning journeys through working out loud
Programme
Tuesday 26 April 2016
10.45-11.00 Networking and registration
11.00-12.30 Becoming a Digital Scholar using social media
12.30-13.15 Lunch
13.15 -14.30 Developing a PLN and open co-learning opportunities
Personal Branding Through Social MediaEmma M. Byrd
“Personal Branding is what people say about you when you are not in the room.”
Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well.
As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Social media portfolios: building a professional social media profile for pre...Sue Beckingham
Reflecting on recent work this paper considers how social media is being used to generate evidence of learning and professional practice by students and academic staff to populate their online professional profile. https://blogs.shu.ac.uk/socmedhe/social-media-portfolios-building-a-professional-social-media-profile-for-presentation-in-linkedin/
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Are you a communal or lay leader? Are you raising funds for charity? Would you like to promote a cause? Or maybe worried about your organisation's reputation? In this session, I will be going through the various ways you can use Facebook, Twitter, and Youtube to raise your profile, grow your audience and ultimately promote your cause.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Personal Branding Through Social MediaEmma M. Byrd
“Personal Branding is what people say about you when you are not in the room.”
Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well.
As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Social media portfolios: building a professional social media profile for pre...Sue Beckingham
Reflecting on recent work this paper considers how social media is being used to generate evidence of learning and professional practice by students and academic staff to populate their online professional profile. https://blogs.shu.ac.uk/socmedhe/social-media-portfolios-building-a-professional-social-media-profile-for-presentation-in-linkedin/
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Are you a communal or lay leader? Are you raising funds for charity? Would you like to promote a cause? Or maybe worried about your organisation's reputation? In this session, I will be going through the various ways you can use Facebook, Twitter, and Youtube to raise your profile, grow your audience and ultimately promote your cause.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
This is ppt which says you how social media is empacting humans life humans relationship and how it is creating the distance between people and breaking the human emotions.
Presented to large audience of Arts College girls. Shared my Success Story using Social Media. Guided them how they can use social media and build business and Career.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Similar to Understanding Social Media Fall 2013 class (20)
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Leading Change strategies and insights for effective change management pdf 1.pdf
Understanding Social Media Fall 2013 class
1. 1
Session I:
Understanding Social Media
Professional Certificate in Digital & Social Media
Instructor: Yadira Galindo galindoyadira@gmail.com
2. 2
Welcome!
• I’m Yadira Galindo, your tour guide
through the wonderful world of social
media.
• Former print reporter turned public relations
specialist and now lecturer
• Email: galindoyadira@gmail.com
• Cell: 619-379-3977 (text okay)
• You can find me online and friend/follow me!
• Facebook (yadira.galindo)
• Twitter (yadira_galindo)
• LinkedIn (yadiragalindo)
• Class introductions
• Name, short bio, SM experience
• Why are you here?
My avatar on
Twitter, LinkedIn,
Google+, Instagram
and Pinterest
3. 3
Agenda
• We have a lot to cover over the
next four weeks. Fasten your
seatbelts!
• First things first, friend me on
Facebook, right now!
• Pass out syllabus
• Introduce BSM Online
• Online classroom for BSM
on Facebook
• “Secret” group
• Post assignments here
• Ask questions! Engage!
4. 3
Assignment 1: Due Wednesday
Assignment 1:
All students:
1. Post a link to a social media
article/blog on something you didn’t
know regarding social media with a
short summary of what you took
away from this article.
2. Comment on posts by two of your
classmates.
3. Review your Facebook account. Do
you see any changes you need to
make? Post on our FB group site
changes you’re making and why, or
why changes are unwarranted.
5. 3
Assignment 1: Due Wednesday
Assignment 1:
Matriculated students only:
1. Assignments from previous slide.
2. Post three times on Facebook.
Subject should be related to social
media, your major or your career
interests.
6. 6
Requirements
• Weekly attendance
Sign-in required! With only four weeks in the course,
missing a class could adversely impact your score!
• Completion of weekly assignments
posted to BSM Online weekly
• Participation in class and on BSM Online
• Final project
will be discussed in further detail in session III
7. 7
Course Overview
Most popular social networking sites in 2013
based on unique monthly visitors
1.Facebook – 1,100,000,000
2.YouTube – 1,000,000,000
3.Google+ – 359,000,000
4.Twitter – 288,000,000
5.LinkedIn – 110,000,000
http://growingsocialmedia.com/social-media-statistics-and-facts-of-2013-infographic/
8. 8
Course Overview
• According to the course description,
we are going to be very busy!
• Introduction to web-based social media tools.
Get a broad overview of applications such as
Facebook, Twitter, Google+, Pinterest and others for
use as professionals’ tools. Class explores
engagement, managing social networks and delivering
quality content. Other topics include web branding
and promoting a brand across platforms.
Note: Social media is a constantly evolving topic of
discussion. For that reason, the changing times could
result in a change in the syllabus. Stay tuned!
9. Course Overview
You are here, so the assumption can be
made that you understand the influence
and impact social media can have for a
professional in today’s fast-paced world.
9
More:
http://www.socialnomics.net/2013/01/01/social-media-video-2013/
12. 12
Course Overview
• Goals & Objectives
The point isn’t to learn the ins and
outs of every one of the latest social
networking trends.
Instead, it is to …
understand the hows and the whys,
use it to enhance your online brand and expand
your reach,
and embrace the ability to adapt regardless of the
tools.
Because they will change!
15. Social media literacy & citizenship
To promote content and
drive traffic
Open dialogue with the
community they are trying to
reach
Research and news gathering
Crowdsourcing and building a
community of resources
News & information
publishing
Blog & website
integration
Build a network
Establish a personal
brand
15
From Teaching Social Media, mashable.com
When this class began the discussion was about how
media professionals could simply and easily use social
media. The slide looked something like this.
16. Social media literacy & citizenship
To promote content and
drive traffic
Open dialogue with the
community they are
trying to reach
Crowdsourcing and
building a community of
resources
News & information
publishing
16
Over time, the discussion evolved.
Using Using Well
Social media factor in
organic SEO
Customer service
extending beyond the
1-800 number
Crowdfunding,
recruitment of talent &
hiring
Crisis management &
direct-to-audience
messaging
17. Social media literacy & citizenship
17Via Hootsuite, for more information visit http://youtu.be/zr_-55kiDLM
Social media is…
18. More than a wallflower:
Engagement & quality content
18
• In the sports world,
the most successful
teams have a great
playbook, a strategy
they employ to win a
game.
19. More than a wallflower:
Engagement & quality content
19
• Develop a social media strategy!
Define goals and objectives
Pinpoint your audience
Identify potential evangelists/super-sharers
Audit your resources (I mean really audit!)
Encourage and reward buy-in internally
Establish a social media protocol
Start using social media
Measure results
From
How the heck do I start building a social media marketing s
, Green Buzz Agency
20. Marketing is not social, have a
conversation
20
From Calculate the ROI of Social Media, briansolis.com
Average shelf life of a
social media post is
three hours!
According to Bitly
22. Looking good:
Making your profile count
22
• Photos:
• Do not settle for the egghead
or the shadow man. Be you.
Illustrate who you are. Be
your brand.
• Select a headshot that
captures you as you really look
or want to be viewed.
• Use the same photo across
applications and save the
image with your name. SEO!
23. Looking good:
Making your profile count
23
• Usernames:
• Be you. Be your
brand. Not
@hottiemom74. Or
@tipsytommy.
Tip: To see if your desired name is available across all social media platforms, check out the social media too
– Social Media Today
• If you do, change it. Like yesterday. Favorite taken? Ideas.
• Take time to customize URL
in Facebook, LinkedIn, etc.
• Keep it short.
• Avoid inclusion of corporate
labels. You never know …
24. Looking good:
Making your profile count
24
• Bio:
• No bio = less followers.
• Be you. Be your brand.
Don’t be Bob Dylan song
lyrics.
• It’s only 160 characters.
Use the space wisely.
•Identify and include keywords that describe you, your business or
your interests. Who you would follow. Birds of feather …
•Do add a website URL. Help friends/fans/followers/connections.
•Be consistent across applications.
25. Looking good:
Making your profile count
25
Find an example of bio you like and why it works professionally.
26. Looking good:
Making your profile count
26Source: Leaders West Digital Marketing Journal
http://leaderswest.com/2013/06/01/infographic-how-to-create-the-perfect-facebook-profile-picture/
27. Social Media 101: Facebook
• Yeah. You know what it is.
• In 2012, Facebook announced that it
reached 1 billion users.
• Service is largely private, with access
granted by users and privacy setting
managed on a personal level.
• People 45 and older make up 46% of
Facebook users, 57% have completed
some college and more women than
men.
• Facebook made its public offering (value:
$100 billion) in 2012, but if you follow
the news it hasn’t been leaving up to
financial expectations.
15
Facebook was
founded in February
2004. Back then, it
was only available to
students at Harvard.
More on Wikipedia.
28. Social Media 101:
Facebook
15
• Slightly more women than men
• Largest number of users are
younger than 50
• Slightly more urban users
• But most other facts are
comparable
http://pewinternet.org/Reports/2013/Social-
media-users/Social-Networking-Site-Users/Demo-
portrait.aspx
29. Social Media 101: Facebook
16
Anatomy of Facebook
Profile
Profiles (Timelines)
represent individuals and
must be held by an
individual
Group
provides a closed space for
small groups of people to
communicate about shared
interests
Page
allows an organization, business,
celebrity or band to maintain a
professional presence
30. Social Media 101: Facebook
18
• Groups provide a closed space for small groups of
people to communicate about shared interests;
can be created by anyone.
• Privacy: In addition to an open setting, more
privacy settings are available for groups. In secret
and closed groups, posts are only visible to group
members.
• Audience: Group members must be approved or
added by other members. When a group reaches
a certain size, some features are limited. The
most useful groups tend to be the ones you
create with small groups of people you know.
• Communication: In groups, members receive
notifications by default when any member posts
in the group. Group members can participate in
chats, upload photos to shared albums,
collaborate on group docs and invite members
who are friends to group events.
Group members get
notified about all new
posts in a group unless
they choose to restrict
their group notification
settings.
If group privacy is set to
closed or secret, only
group members will be
able to see things that get
posted in the group.
Editor's Notes
This is a BEGINNING social media class! -Ask for how many are on social media now? -Any experts in the room? -We can go slow/fast depending on the topic and questions. -Ask questions anytime, please! -Please let me know if there are specific topics you’d like to cover because we won’t get to everything! -Name some of the social media applications you use…. Did anyone mention Amazon? Yelp? What about blogs? Forums?
Entry level course but we will go at the speed of the class. Assuming everyone has basic computers skills. Please ask questions or contact me if we go to fast or you need. Things are constantly changing so please excuse if I don’t have all the answers or if my answer is outdated please let me know!
Student photos – change your settings; show how; even if you block others from viewing, what is your first impression
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
SEO= Search Engine Optimization ; SEO is the process of improving the visibility of a website in a search engine’s "natural," or un-paid (“organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
First impressions. Do you accept friend requests from people you don’t know and don’t’ have any biographical information or photo to tell you about this person? Do you follow someone on Twitter simply because they follow you or do you look at them to see if you have interests in common?