This presentation by Patricia Patterson discusses the importance of engaging in social media for real estate professionals, emphasizing platforms like Facebook, Twitter, and LinkedIn. It highlights strategies for effective engagement, such as regular updates, meaningful interactions, and separating personal and professional identities. The document encourages establishing a structured approach and maintaining active participation to enhance brand visibility and customer connections.

1. introduction to social media Presentation for The Institute for Real Estate Management Florida West Coast Division Presented By: Patricia Patterson Patterson Marketing Group June 23, 2010

2. have you joined in on the conversation... or are you sitting on the sidelines?

3. facebook twitter linkedin blogs youtube flickr foursquare delicious.... and more!

4. it’s free it levels the playing field it increases awareness and brand interact with customers quickly get out messages increase search engine rankings get left out!

5. but... be sure you have a plan update, update, update & update offer something different. don’t hard sell talk and listen

7. keep business separate from personal profile versus page

8. don’t just participate...engage!

9. connect with friends, colleagues, groups send messages share information – blogs, RSS feeds, videos, pictures, articles, documents promote events – open houses, webinars, meetings create a group – create a group on a specific industry and invite people to join no hard selling

11. twitter is real time – get message out immediately twitter is a micro blog a tweet is 140 characters you can learn a lot from twitter watch the trends gets you exposed to a larger community twitter is fun

12. must tweet at least once a day average is 3 tweets a day

13. 10 ways to use twitter for business network and make new friends – use search tools to find conversations of interest read news – keep up real time with industry news attend or organize face-to-face meetings build your referral network

14. prospect – you don’t have to have mutual consent to engage someone follow local discussions get feedback – ask questions and get answers build traffic for blog, web or other marketing extend your brand – become a trusted advisor broadcast your message but not as a hard sell and less frequently

17. linkedin gets you in social media BUT while separating personal from professional keep your entire professional resume her – use key words in profile import email contacts and start connecting join groups of interest

18. ask & answer questions – great opportunity to solve business problems & brainstorm use linkedin to research people, business challenges and other ideas

19. don’t forget .. blogs youtube flickr slideshare digg

20. get the conversation started... promote your social media sites in all marketing don’t start if you can’t update and manage your sites have a reason and a plan experiment start talking have fun!