Ten Tips for Social Media Action is a back to basics webcast explaining popular tools, sharing examples, providing practical advice and giving you 10 easy to implement tips to use social media effectively. If you are still new to social media this is a great starting point.

1. 10 Essential Tips
Patricia Tynan
Sage
Use #SageNPS

2. Tip # 1 Claim Your Name
• You want to secure your name or your organization’s
name, even if you don’t plan on using it right away.
• Protect your identity and reputation.
At the very least so other individuals,
organizations or even businesses -
don’t claim your identity or squat on your
name for profit.
• Social networking identity theft is not
a crime, but it definitely is a pain.
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3. 3

4. Start with most the most popular…
Or use a service like knowem.com that can help you claim your name in 550+ social
networks.
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5. Tip #2 Complete Your Profiles
• Complete your profiles – completely.
• Your profile is a virtual introduction make it authentic,
descriptive and unique. Be sure to include:
– Photo – you will receive more friends, follows and likes. The
same is true for your organization’s profile. Include a visual
element that represents your organization’s brand.
– Headline or summary. Include a statement that describes
who you are. What do you do for your not for profit? Are you
the reconciliation whiz or fundraising guru? Give a few facts
about yourself, say what you stand for or identify your cause.
– Add links back to your organization to further awareness.
Your organization’s profile should include a link to your website
and a description of its mission.
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6. www.JazzFoundation.org
Connect on Facebook, Twitter and Your Tube
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7. Jazz Foundation on Twitter
Mission is incorporated into the headline and includes a link to their website.
Messages are on point and relevant, would benefit by increasing frequency of posts.
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8. Jazz Foundation on Twitter
Wendy Oxenhorn, Executive Director – may want to ask visitors to follow her at
@JazzFoundation
Joseph Petrucelli, Staff at the Jazz Foundation, Musician. Clearly communicates what
he is about.
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9. Tip # 3 Listen Before You Start
"Seek first to understand, then to be understood”
Stephen R. Covey
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10. “Musician” “Support” “Nonprofit”
Find Similar Organizations
The search above returns:
www.simsfoundation.org
www.music2life.org
www.musicontheporch.com
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11. How To Create A Google Account
Click “Sign In” in the upper right side of the Google Toolbar
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12. Google Reader - A One Stop Listening Outpost
To create an account, login to Google, select “More from the black Toolbar.
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13. Tip # 4 Old Etiquette Rules Apply
Social networking online is not so different
than face to face communications.
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14. Tip # 5 Who Are You?
I need to
define my
voice.
Before you can truly understand how to communicate with
your supporters, you have to understand yourself.
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15. www.facebook.com/markzuckerberg
Attended Harvard. Dropped Out. Created Facebook in a week with a little help from
his “friends”. He now has 750 million of them (actually 4.7 M).
What do we really know about him? His headline, “I'm trying to make the world a
more open place by helping people connect and share.”
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16. Tip # 6
Now Say Something
Interesting
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17. http://www.facebook.com/ladygaga
Lady Gaga has a sizeable Facebook following: 40,822,472. She has completed her
profile in Facebook - completely. She shares links to her content - music videos,
pictures, news stories. It’s interactive there are many “things” that you can do on her
site: signup for a newsletter, look up concert info, view photos in her albums,
participate in a discussion board ...
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18. Create a Facebook Page (not a profile) for your organization.
Pages and profiles are different. Unless you’re a brand like Lady Gaga.
Go to http://www.facebook.com/pages/create.php to get started
It takes 10 minutes to create a Facebook page – REALLY.
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19. Tip # 7 Connect & Engage
Lady Gaga rocks Twitter sending messages that are
personal and meaningful to her and her fans. Maybe
that’s why she has almost 12 Million followers?
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20. Tip # 8
Build Relationships
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21. Gaga gives
thanks.
She responds to
questions from
followers – with
real responses in
real time.
Shares a bit of
news.
Shares fan
content &
acknowledges
her followers.
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22. Tip # 9 Organize
• Use a social media “dashboard” to listen, organize,
and manage your communications.
• Free tools that are available:
– www.Hootsuite.com – what we use.
– http://seesmic.com
– www.Tweetdeck.com
– http://ping.fm/
• Once you get the hang of it … it really is easy.
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23. Tip # 10 GREAT Content
• Social networks are similar to websites - they need
maintenance and content that’s current.
• Keep in mind content doesn’t always have to be
something you wrote or created. Sharing is a great
way to participate in social networks.
• Content that is relevant and useful: solves a problem,
shares a resource, tells a story, motivates or inspires
your staff and supporters, makes your followers and
friends smarter, better, richer…
• Content creates value by positioning you or your
organization as a reliable, valuable source of
information about your cause, industry etc.
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24. Gaga shares content via Twitter
Gaga shares content via Facebook
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25. Recap
1. Claim Your Name
2. Complete Your Profiles - Completely
3. Listen Before You Start
4. Old Etiquette Rules Apply
5. Who Are You? Define Your Voice.
6. Now Say Something!
7. Connect & Engage
8. Build Relationships
9. Organize
10. GREAT Content
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26. Resources
• Facebook
– http://www.facebook.com/nonprofitorgs
– http://mashable.com/2011/04/18/non-profit-facebook-guide
• Google
– http://www.google.com/nonprofits/
• Twitter
– The ultimate guide http://mashable.com/guidebook/twitter/
• Other
– http://home.techsoup.org/pages/default.aspx
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27. Contact
• Email: Patricia <dot>Tynan<at> Sage<dot>com
• Phone: 512-861-3000
• Tweeting on behalf of @SageNonprofit
• Posting at Facebook.com/sagenonprofitsolutions
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