Facebook Workshop - Big Shot Marketing
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The document provides tips and strategies for using Facebook for business and social media networking. It discusses setting up a Facebook business page, types of posts and content to share, ways to engage customers and drive traffic, and how to measure results. Privacy and ethical considerations for using Facebook for business purposes are also covered at a high level.
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Facebook Workshop - Big Shot Marketing
- 1. kymberlee kaye raya ::: chief imagination officer big shot marketing inc
- 4. It's no secret that networking is crucial in business, and social media networking can be a great way to expand your sphere of influence and generate new business .
- 5. Did you know? Over 80% of small business owners say they often get new customers based on word of mouth.
- 11. Marketing has changed … 1980 2011 Fewer ads… Reached more people… with undivided attention MORE ads… Reaching fewer people Paying less attention
- 13. WELCOME TO FACEBOOK’S NEW BUSINESS PAGE
- 15. The World Is Obsessed With Facebook
- 21. TIME TO BUILD!
- 25. STOP ! WHAT IS YOUR BRAND and HOW WILL IT LIVE AND BREATHE ON FACEBOOK?
- 28. SETTING UP YOUR PAGE
- 33. Put your social media logos and URL links on all outgoing emails or create an email signature…
- 37. ADD YOUR TWITTER FEED to your Facebook Business Page!
- 41. CUSTOM LANDING PAGE FOR FREEEEEEE!
- 42. YOU GET 1 FREE LANDING PAGE!
- 45. HOW TO SET UP YOUR 5 PHOTOS
- 50. THE MOST IMPORTANT THING ON THE NEW FACEBOOK BUSINESS PAGE!!!!!!!! (did you hear me scream that???)
- 51. You need 30 fans to get INSIGHTS
- 56. My audience wants to hear about this kind of topic!
- 57. Do like your Mother said – PLAY NICE IN THE GROUP!
- 59. It’s EASY to set up a Group.
- 62. A GROUP WE CREATED.
- 63. A GROUP TO NETWORK & BUILD CREDIBILITY
- 64. MAKE AN EVENT!
- 65. From your personal profile page…you can see the EVENT tab…
- 66. EVENT Page…
- 69. “ DISCUSS” amongst yourselves…
- 76. THE POSTest WITH THE MOSTest!
- 79. RELEVANT! TOP OF MIND! BACKYARD BBQ!
- 81. It’s FREE! Schedule Posts! Manage multiple ! Post to all ! Great Reports!
- 82. All the Networks I manage.
- 83. BIGGEST MISTAKE I SEE!
- 87. VIOLA!!!
- 88. Time to Self Promote!
- 90. 3 WAYS TO SHARE!
- 91. 1. Post to your personal profile
- 92. 2. Send within FB to a friend
- 93. 3. Copy and past URL into an email
- 94. You need 25 fans to get a custom URL
- 96. A Driving Lesson
- 98. Drive as YOUR brand – only works on business pages – NOT groups or personal profiles
- 99. Did I @ Mention that there is another way to post like your Brand!?
- 100. Your brand is on your business Facebook page and the person you “@” mentioned! Double Whammy!
- 101. Shout out your events to friends, customers and suspects!
- 103. WHERE IN THE WORLD IS KYMBERLEE TODAY? CHECK IN TIME!
- 104. Use Places on touch.facebook.com or the Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7
- 105. Provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty.
- 107. LET’S MAKE A DEAL!
- 113. IT’S ALL FOR THE CAUSE!
- 115. FROM YOUR APPLICATION PAGE!
- 117. FACEBOOK ADVERTISING CHA CHING!
- 122. v
- 127. You can create lists with in your privacy settings too!
- 129. NOW REMEMBER!
- 131. ENGAGEMENT
- 132. DIALOGUE
- 133. LISTEN
- 134. BE CLEAR!
- 135. MEASURE
Editor's Notes
- You are no longer a loan officer, account executive, manager… You need to create materials/scripts that talk directly to your audience. You can’t use your company brochure for a Realtor and a FSBO and a boomer!