Ridvan Ata conducted a case study exploring creativity within immersive teaching experiences in Second Life (SL). He interviewed educators who used SL for an Information Literacy module at the University of Sheffield. The study examined how educators expressed creativity according to the Four C Model: personalizing avatars (Mini-c), building 3D structures (Little-c), and maintaining professional blogs and journals (Pro-c). Educators felt SL gave insights to improve their traditional teaching and supported reflective practice. SL allowed for self-expression and helped challenge assumptions in an internationalized environment.