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An Intro to MVPs
For NEXT Los Angeles, 2014 @skotcarruth
An Intro to MVPs
(A Minimum Viable Presentation)
For NEXT Los Angeles, 2014 @skotcarruth
What is an MVP?
For NEXT Los Angeles, 2014 @skotcarruth
…it depends
• stage of your company
• your industry and competition
• whom you ask
For NEXT Los Angeles, 2014 @skotcarruth
The Super-Lean Answer
The smallest thing you can create to
learn the next thing you need to learn.
For NEXT Los Angeles, 2014 @skotcarruth
The Product Smoke Test
• SEM
• Sign-up page
• Kickstarter
For NEXT Los Angeles, 2014 @skotcarruth
The Product Smoke Test
For NEXT Los Angeles, 2014 @skotcarruth
The Product Smoke Test
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
The Product Answer
The most efficient thing you can build to
deliver customer value.
For NEXT Los Angeles, 2014 @skotcarruth
The Concierge MVP
• Manual
• “Wizard of Oz”
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
Nick Swinmurn
For NEXT Los Angeles, 2014 @skotcarruth
What is the value?
Customer
Development
Profitable

Product?
For NEXT Los Angeles, 2014 @skotcarruth
What is the value?
Customer
Development
Profitable

Product?MVP
For NEXT Los Angeles, 2014 @skotcarruth
What is the value?
Customer
Development
Profitable

ProductMVP
For NEXT Los Angeles, 2014 @skotcarruth
What do you test?
For NEXT Los Angeles, 2014 @skotcarruth
…it depends
What do you need to learn?
For NEXT Los Angeles, 2014 @skotcarruth
How do I test it?
Low Fidelity High Fidelity
For NEXT Los Angeles, 2014 @skotcarruth
Low Fidelity MVPs
• SEM campaign
• paper prototype
• rough functional prototype
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
High Fidelity MVPs
• Well-produced teaser video or landing page
• Solid single-feature product
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
For NEXT Los Angeles, 2014 @skotcarruth
What sort of metrics
should you use?
For NEXT Los Angeles, 2014 @skotcarruth
…it depends
What is important to your business?
What is your success criteria?
For NEXT Los Angeles, 2014 @skotcarruth
AARRR
• Acquisition
• Activation
• Retention
• Revenue
• Referral
From Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
For NEXT Los Angeles, 2014 @skotcarruth
Subscription
• Monthly Recurring Revenue (MRR)
• Active subscriptions
• Lifetime Value (LTV)
• Churn
From Thoughtbot: http://playbook.thoughtbot.com/#subscription-metrics
For NEXT Los Angeles, 2014 @skotcarruth
Be Metrics-Driven
From Buffer: https://buffer.baremetrics.io/dashboard
For NEXT Los Angeles, 2014 @skotcarruth
Discussion
For NEXT Los Angeles, 2014 @skotcarruth
Thanks!
!
@skotcarruth
skot@gophilosophie.com
For NEXT Los Angeles, 2014 @skotcarruth

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Intro to MVPs