This document discusses how design sprints can help cross-functional teams align on goals, make decisions based on data rather than endless discussions, and shorten product development cycles. It provides an overview of the design sprint process which includes understanding the problem, sketching solutions, deciding on a prototype, testing it with users, and iterating. The benefits of design sprints are illustrated through the example of how they helped a company called Savioke determine how a hotel delivery robot should interact with people. The presentation encourages companies to try a shortened version called a Lightning Decision Jam to experience the benefits of a design sprint.

1. Sprinting for Innovation
By Jagriti Pande
For Google Business Group

2. Who am I?
Co Founder at UX Gorilla and Design Jungle
Certified Design Sprint Master
Working towards making Design Inclusive

3. If you run/work in a startup
IDEAS
IDEAS EVERYWHERE

4. Why Getting stuff done is hard?

5. [Problem]
Cross functional teams find it hard
to align with common business
objectives.
Prepared by AJ&Smart

6. [Problem]
Teams often work towards unclear
goals as project scope changes
repeatedly.
Prepared by AJ&Smart

7. [Problem]
Teams lack real data on which to
base business decisions, instead
relying on endless internal
discussions.
Prepared by AJ&Smart

8. [Problem]
Teams have pressure to be
‘innovative’ but don’t know how to
start.
Prepared by AJ&Smart

9. [Problem]
Product development cycles run too
long, causing teams to lose
enthusiasm and focus.
Prepared by AJ&Smart

10. Idea
Data
Jake’s personal slides

11. Idea
Build
Launch
Data
Jake’s personal slides

12. Idea Launch
B… u… i… l… d
Data
Jake’s personal slides

13. Idea
B… u… i… l… d
Launch
Data
Jake’s personal slides

14. Story of Jake

15. Can’t User Research
help?

16. Everyone needs it but no one wants it because :
• Time consuming
• Requires planning
• Need to have a product
• What if you can get data from your idea and know
whether to build or not

17. Idea
Data Jake’s personal slides
DESIGN SPRINT

18. 1. Understand
2. Sketch
3. Decide
4. Prototype
5.Validate
UX Gorilla

19. “The process is flexible… the principles aren’t.“
– Jake Knapp
Design Sprint
Core Principles

20. Together
Alone
Together
Alone
Prepared by AJ&Smart

21. 21
Tangible >
Discussion
Prepared by AJ&Smart

22. 22
Getting Started >
Being Right
Prepared by AJ&Smart

23. 23
Don’t rely on
creativity!
Prepared by AJ&Smart

24. A week of Design
Sprint 2.0

25. Prepared by AJ&Smart
THURSDAY
Use feedback
from
testing to create
clear next steps
Test the
prototype
with 5 real users
WEDNESDAY
Recruit and
schedule user
tests
Design and
build
the Prototype
TUESDAY
Define the
prototype with
a storyboard
Curate and vote
on best
solutions
MONDAY
Produce a mass
of solutions
Define the
challenge
WORKSHOP
WORKSHOP

26. Produce
Solutions
1. Lightning Demos
2. 4-Part Sketching
• Note taking
• Doodling
• Crazy 8’s
• Concept
Define the
Challenge
1. Expert Interviews
+ HMWs
2. Long-Term Goal
+ Sprint Questions
3. Map
MONDAY
Prepared by AJ&Smart

27. Prepared
by
27

29. Create
Storyboard
1. User Test Flow
2. Storyboarding
Vote on
Solutions
1. Heat Map Vote
2. Solution Presentation
3. Straw Poll Vote
4. Decider Vote
TUESDAY
Prepared by AJ&Smart

30. 30

31. 31

32. Prototyping
Day
1. Build high fidelity
prototype
2. Find user testers
and schedule test
WEDNESDAY
Prepared by AJ&Smart

33. Prepared by AJ&Smart

34. Test the
Prototype
1. Run usertests
with 5 users
2. Create the
report
THURSDAY
Prepared by AJ&Smart

35. 35Prepared by AJ&Smart

36. Iteration Sprint
• Lessons learned in the first sprint used to come up with
solution closer to target before you move onto the actual
dev work
• Focussed more towards incorporating the feedback
• Can be shorter than the actual sprint

37. Group Brainstorm versus
Sprint

38. How sprints
helped
Savioke?

39. Challenge
• Savioke built a robot that can deliver stuff from one part
of the hotel to other rooms.
• There core challenge was that they did not know whether
they should let the Robot interact with the people?
• If it does not have a personality that may lead to
frustration. But if it looks too personal, people may want
to talk to it and Robot can’t talk as Humans.

40. Day 1 - Made the Map on Monday and focussed on the
Moment of Delivery and Guests
Place to focus on

41. Day 2 - Sketch

42. Day 3 - Vote for Solutions to
Prototype
•Play- Hide and Seek
•Give Robot Face - Chat bubble
•Robot will do a little dance

43. Day 4 - Prototype
Split the Team
8 hours to Prototype

44. Day 5 - Test - Hotel Makeshift lab

45. When should you do Design Sprint
• Initial kick off for a new product, feature or customer
• It is not the alternative for the Quantitative data but gives
you a very rich qualitative data

46. Sprint Team
• STARTUP - CEO, Founder, Sales, PM, Designer/s, CTO, Marketing
• LARGER COMPANIES - Business Owner/ Product Owner,
marketing, Sales, Designer
• Agency - 4-5 from client, 3 from yours
• Ideal Number - 7
• Decider - Non Negotiable. This person should have actual
responsibility and authority to take decision. Decider has to be in
the room at least for the first 2 day.

47. Not everyone is needed all the
time

48. Did someone say Pizza?

49. Let’s get a taste of Sprint in an
hour

50. Lightening Decision Jam

51. The Lightning Decision Jam (LDJ) is an exercise created by AJ&Smart
as an easy way to make faster decisions and find quick direction.
The LDJ is inspired by the core principles of the Design Sprint:
- Work together, alone
- Tangible items are better than discussion
- Getting started is more important than being right
- Don’t rely on creativity

52. • Anything which requires a group of people to make
decisions, solve problems or discuss challenges.
• Good to frame an LDJ session with a broad topics.

53. Some examples:
• The conversion flow of our checkout
• Internal design process
• Improving office environment
• How to organise events
• Keeping up with competition
• Improving sales flow
• Tactics for the next sales push

54. Can technically use the LDJ
with just 2 people, but an ideal
size is 4 to 6 people

55. Topic for today
Obesity in India
Waste Segregation
Women Safety in Public Transport
Pick any one of these

56. Activity 1 : Capturing Problem
Individual Activity 4 minutes

57. • Write as many as issues/ problems/challenges you can think of
related to this topic
• The actual challenges will come when you ask
Why
Where
What
When
How
Individual Activity 4 minutes
*Do not write your name on the sticky note

58. Activity 2 : Vote on a Problem
Individual Activity 4 minutes

59. • Use your 3 dots to vote for the problem you think is most
relevant and will be most impactful.
• There is no rule related to voting on problems to solve.
• You can vote on your problem also
Individual Activity 4 minutes

60. You will get a heat map
of the problem you want
to solve
Rearrange the problems in
the ascending order of the
dots they have

61. Activity 3 : Reformat the Top 3
Problems as HMW
Group Activity 4 minutes

62. HMW = How might We

63. Example :
People do not know waste segregation is
important
Becomes
How might we make people understand the
importance of waste segregation?

64. Activity 4 : Ideate Solutions
Without discussion come up with at least 8 or More
solutions in 5 mins
Focus a lot on quantity over quality at this stage
Individual Activity 6 minutes

65. Activity 5 : Vote and Prioritize
Solutions
Group Activity 5 minutes

66. Use your 6 dots to vote just as before
Group Activity 5 minutes

67. Rearrange the solutions based on popularity
Group Activity 5 minutes

68. Activity 6 : Impact and Effort
Individual Activity 5 minutes

69. Group Activity 10 minutes
Impact-Effort Scale
Impact
Effort

70. • Take the top 3 ideas
and Mark on Impact -
Top or Bottom
• Then move them
across the Effort axis -
right or left

72. Activity 7 : Plan of Action
Group Activity 5 minutes

73. Break ideas down into tangible steps that can be taken in
next 2-3 weeks

74. Sprint is Uncomfortable, but
remember

75. • It is okay to feels uncomfortable
• It is okay to feel we are loosing ideas
• It is normal to feel it is not going to work
• It is normal to not have any ideas in the moment
• This has worked for 1000s of times at companies like FB,
Google, GV and LEGO and it will work for you as well

76. Structure creates freedom
4 days can be really productive

77. • Sprint Book by Jake Knapp, John Zeratsky and Braden
Kowitz
• gv.com/sprint
• ajsmart.com/design-sprints
• sprintstories.com
Resources

78. UX Gorilla
Questions?

79. Thank You!
Say Hello @ jagriti.pande@uxgorilla.com
jagritipande.com
or linkedin.com/in/jagritipande/