Experiment Driven Design Workshop at Agile2018

Experiment Driven Design Workshop at Agile2018
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Welcome! Please make tables of 4–6 people
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Experiment Driven Design
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Lew Cirne, CEO New Relic Life’s too short for bad software. IMAGE BY JAKUB MOSUR “
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Output vs Outcomes
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Delivery vs Discovery
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility DesirabilityViability
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility DesirabilityViability (Engineering) (Design)(Business)
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Feasibility Desirability Viability (Engineering) (Design) (Business) Lean Startup Design Thinking Agile Delivery
What have we tried? EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
Dual-Track / Staggered Sprints EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY JEFF PATTON, @JEFFPATTON
Design Sprints EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY ALIN MATEESCU, @ALINMAT5
Lean UX EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY JEFF GOTHELF, @JBOOGIE
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH LET’S TALK ABOUT IT: What are your challenges with continuous discovery and design?
Experiment   Driven Design EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH VetVet™
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 3 MINUTES Discuss what it would take to fully implement this feature.
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE What will it cost? ICONS BY ABDERRAOUF OMARA FROM THE NOUN PROJECT 1 2 3 4 5
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE How much are you willing to bet that this will succeed? 1 2 3 4 5
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH 1 MINUTE Compare the level of effort to what you’re willing to bet.
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Debrief
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE BY HIAS WRBA, @SCREAMINHIAS
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH UNDERSTAND Discuss what you know about the story and what you wish you knew.
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH OPPORTUNITY UNDERSTAND
How do we get that info? Contextual inquiry User interviews Diary studies Card sorting Focus groups Analytics A/B testing Eye tracking Secondary research Surveys EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Rich Picture (Context) User Persona (People) Process Map (Activities)
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH OPPORTUNITY How might you reframe the story as a user problem or business opportunity?
OPPORTUNITY RSTAND ____________________ needs a way to ____________________  because/but ___________________. «Persona» «Goal» «Insight» PROBLEM STATEMENT EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IMAGE FROM IMPACTMAPPING.ORG
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IDEATE (DIVERGE) Brainstorm some possible ways to solve the problem or achieve the goal.
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH ESIS IDEATE
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Creative Play
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Crazy-eights
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH IDEATE (CONVERGE) Decide on the best one.
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS Articulate what you will build and how you will know whether it was successful.
HYPOTHESIS IDEATE MAKE We believe that _________________ needs ______________________. We accept this as true if ______________________. «Persona» «Proposed Solution» «Evaluation Criteria» HYPOTHESIS STATEMENT EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
Different types of MVPs EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH • Pitch MVP • Concierge MVP • Design Prototype
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH MAKE Do or make something!
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE @SKOTCARRUTH
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH PRINCIPLE Simplicity—the art of maximizing the amount of work not done—is essential.
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Run the test by going out and finding your customer. TEST
OPPORTUNITYTEST UNDERSTAND We believe that _________________ needs ______________________. We accept this as true if ______________________. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH HYPOTHESIS STATEMENT «Persona» «Proposed Solution» «Evaluation Criteria»
HYPOTHESIS OPPORTUNITYTEST IDEATE MAKE UNDERSTAND EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Some things to consider…
It’s not a linear process;   you can start anywhere. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH ONE
There are infinite experiments. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH TWO
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Opportunities
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Opportunities Experiments
Experiments come in vastly different shapes and sizes. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH THREE
You can apply EDD at any scale EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH • Microinteraction • Feature • Epic • Product • Organization or business model
You’re already doing it,   whether you know it or not. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH FOUR
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH What is a sprint?
Charlie Skinner (Aaron Sorkin) In the old days, we did the news well. You know how? We just decided to. EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH “
EXPERIMENT DRIVEN DESIGN TWEET @SKOTCARRUTH Thank You! Email me: skot@philosophie.is Tweet at me: @skotcarruth

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Experiment Driven Design Workshop at Agile2018