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PRODUCT DESIGN
LEAN UX
CHIEF DIGITAL OFFICER
DRESS.CODE.CONVERSE. 

USER EXPERIENCE ADDICT
TWITTER: @SOUPI
GEORGE ELKHABBAZ
HELLO MY NAME IS…

MY SPIRIT ANIMAL IS…

MY IDEA IS…
You
INTRODUCTION
TODAY’S WORKSHOP
WHAT TO EXPECT
▸ Design is about solving a problem
▸ Design is not how it looks
▸ Low Fidelity MVP
▸ I am...
TODAY’S WORKSHOP
WHAT TO EXPECT
▸ Overview of what Lean Startup is
▸ Overview of what Lean UX is
▸ Product Design
▸ Person...
LEAN STARTUP
LEAN UX
Understand
The Problem
Design Test Learn Build Launch
SUCCESSFUL
LEAN UX
SUCCESSFUL LEAN UX
HOW WILL IT WORK?
▸ Goal driven teams
▸ Cross-functional teams
▸ Minimum viable features
▸ Data > Opini...
DIFFERENCE BETWEEN “CHEAP” AND LEAN UX
CHEAP UX
▸ Budget comes first
▸ Jump to tactical fixes in design
▸ Skip on important ...
WHAT YOUR CUSTOMERS SEE
PROTOTYPE
LOOK & FEEL
RESEARCH
PLANNING
WARMUP
WARMUP
IDENTIFICATION
▸ Who are your users?
▸ What is their problem?
▸ What is your solution?
▸ Is there already solution ...
WARMUP
IDENTIFICATION
PROBLEM SOLUTION
PEOPLE
Have
Use
Address
KNOW YOUR CUSTOMERS
PERSONAS
WHAT IS IT FOR?
PERSONA
PERSONAS
FACTS
▸ Age
▸ City where s/he lives
▸ Work
▸ Marital status
▸ Income
▸ Etc.
PERSONAS
BEHAVIORS
▸ What do they do that makes them
your target audience?
▸ How are they solving their problems
now?
PERSONAS
NEEDS & GOALS
▸ What do they need to accomplish
that will solve their problem?
▸ Why do they do the behaviors?
▸ ...
PAUSE!
QUESTIONS TO ANSWER:
1.ARE THERE ENOUGH PEOPLE LIKE THAT?

2.CAN YOU FIND ANY AND TALK TO THEM?
WHAT NEXT?
VALUE PROPOSITION
USE CASES
WITH “PRODUCT/SERVICE
NAME” OMAR
CAN…”ACCOMPLISH TASKS”
Your Product
VALUE PROPOSITION: USE CASES
1.WRITE UP TO 6 USES
2.VOTE FOR THE TOP PICKS
3.RE-WRITE/DRAW THE TOP PICK
FEATURES
BRAINSTORMING
BRAINSTORM UP
TO 4 FEATURES
RECAP!
WHAT YOU HAVE NOW:

1.PERSONA: WHO ARE YOUR USERS? WHAT ARE
THEIR GOALS AND NEEDS?
2.VALUE PROPOSITION: WHAT CAN THE USERS...
METRICS
DOES IT WORK?
ACTIONABLE
METRICS!
Unhelpful Vain Good Better Magic
NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS

WHO SIGN IN
SEVERAL TIMES A
...
METRICS
GUIDELINES
▸ Metric should begin with a number
▸ number of…
▸ average number of…
▸ percent of…
▸ Metric should hav...
PICK YOUR
METRICS!
RECAP!
WHAT YOU HAVE NOW:

1.PERSONA: WHO ARE YOUR USERS? WHAT ARE
THEIR GOALS AND NEEDS?
2.VALUE PROPOSITION: WHAT CAN THE USERS...
STORY TIME!
ALMOST THERE!
PACKAGE IT!
SHARE IT!
THANK YOU!TWITTER: @SOUPI
Product Design using Lean UX
Product Design using Lean UX
Product Design using Lean UX
Product Design using Lean UX
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Product Design using Lean UX

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A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)

Published in: Design
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Product Design using Lean UX

  1. PRODUCT DESIGN LEAN UX
  2. CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE. 
 USER EXPERIENCE ADDICT TWITTER: @SOUPI GEORGE ELKHABBAZ
  3. HELLO MY NAME IS…
 MY SPIRIT ANIMAL IS…
 MY IDEA IS… You INTRODUCTION
  4. TODAY’S WORKSHOP WHAT TO EXPECT ▸ Design is about solving a problem ▸ Design is not how it looks ▸ Low Fidelity MVP ▸ I am not here to teach you about YOUR product ▸ My goal is to give you a set of tools that will help you develop YOUR ideas
  5. TODAY’S WORKSHOP WHAT TO EXPECT ▸ Overview of what Lean Startup is ▸ Overview of what Lean UX is ▸ Product Design ▸ Personas ▸ Use Cases ▸ Features ▸ Metrics ▸ Recap/Wrap up
  6. LEAN STARTUP
  7. LEAN UX
  8. Understand The Problem Design Test Learn Build Launch
  9. SUCCESSFUL LEAN UX
  10. SUCCESSFUL LEAN UX HOW WILL IT WORK? ▸ Goal driven teams ▸ Cross-functional teams ▸ Minimum viable features ▸ Data > Opinion ▸ Close interaction with real customers
  11. DIFFERENCE BETWEEN “CHEAP” AND LEAN UX CHEAP UX ▸ Budget comes first ▸ Jump to tactical fixes in design ▸ Skip on important parts of the UX process to avoid spending money ▸ Don’t spend money ▸ More likely to think about cutting costs ▸ MINIMAL viable product ▸ Focus on how much money is spent ▸ Play it safe. No failing. ▸ Discovery and learning come first ▸ Invest in strategic changes in design ▸ Think smarter about how to do the UX faster yet spend money more effectively ▸ Don’t waste money ▸ More likely to think about how to make more money while delivering great UX ▸ Minimal VIABLE product ▸ Focus on when and how money is spent ▸ Fail faster, learn, ADAPT uxmatters.com LEAN UX
  12. WHAT YOUR CUSTOMERS SEE PROTOTYPE LOOK & FEEL RESEARCH PLANNING
  13. WARMUP
  14. WARMUP IDENTIFICATION ▸ Who are your users? ▸ What is their problem? ▸ What is your solution? ▸ Is there already solution out there for their problem? How does it fall short?
  15. WARMUP IDENTIFICATION PROBLEM SOLUTION PEOPLE Have Use Address
  16. KNOW YOUR CUSTOMERS PERSONAS
  17. WHAT IS IT FOR? PERSONA
  18. PERSONAS FACTS ▸ Age ▸ City where s/he lives ▸ Work ▸ Marital status ▸ Income ▸ Etc.
  19. PERSONAS BEHAVIORS ▸ What do they do that makes them your target audience? ▸ How are they solving their problems now?
  20. PERSONAS NEEDS & GOALS ▸ What do they need to accomplish that will solve their problem? ▸ Why do they do the behaviors? ▸ How are they solving the problem now?
  21. PAUSE!
  22. QUESTIONS TO ANSWER: 1.ARE THERE ENOUGH PEOPLE LIKE THAT?
 2.CAN YOU FIND ANY AND TALK TO THEM?
  23. WHAT NEXT?
  24. VALUE PROPOSITION USE CASES
  25. WITH “PRODUCT/SERVICE NAME” OMAR CAN…”ACCOMPLISH TASKS” Your Product VALUE PROPOSITION: USE CASES
  26. 1.WRITE UP TO 6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK
  27. FEATURES BRAINSTORMING
  28. BRAINSTORM UP TO 4 FEATURES
  29. RECAP!
  30. WHAT YOU HAVE NOW:
 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?
  31. METRICS DOES IT WORK?
  32. ACTIONABLE METRICS!
  33. Unhelpful Vain Good Better Magic NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS
 WHO SIGN IN SEVERAL TIMES A DAY % OF USERS
 WHO USE THE SERVICE SEVERAL TIMES A DAY
  34. METRICS GUIDELINES ▸ Metric should begin with a number ▸ number of… ▸ average number of… ▸ percent of… ▸ Metric should have a timeframe ▸ Per day… ▸ Per week… ▸ Per month…
  35. PICK YOUR METRICS!
  36. RECAP!
  37. WHAT YOU HAVE NOW:
 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.
  38. STORY TIME! ALMOST THERE!
  39. PACKAGE IT! SHARE IT!
  40. THANK YOU!TWITTER: @SOUPI

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