Agile design thinking and you... ux australia2011

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Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!

Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).

This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.

The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.

Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.

They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.

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Agile design thinking and you... ux australia2011

  1. AGILE,DESIGN THINKINGANDYOU...
  2. JASON FURNELLThe architecture of everything - www.jasonfurnell.wordpress.com
  3. 0DANIEL OERTLICIO : REA Group | realestate.com.au
  4. Agile represents aPOWERSHIFTAWAY from waterfall BUFD Architects, PMs and UXTOWARDS software development team, a self-managing unit
  5. THEDESIGNIS THE BUILDDrop the idea that the spec is your deliverable. The spec is NOTthe design
  6. POWER UPYOUR DESIGN IMPACT!
  7. MULTIPLYYOURSELFCREATE 20+ DESIGNERS
  8. DESIGN LIVEREAL TIME. NO SAFETY NET.STOP HIDING YOU WHIMP
  9. LET GOBE FEARLESS, BE INCLUSIVE,TAKE YOUR TEAM WITH YOUBUILD TRUST EARLY, TAKE THE INITIATIVE.
  10. XDShift your focusDROP THE “U”DESIGN EXPERIENCES FOR YOUR TEAM
  11. DESIGNTHINKING
  12. “IS”DESIGNFACILITATIONTEACH PEOPLE HOW TO THINK LIKE DESIGNERS, HARNESS THE POWER OF GROUPS
  13. BREAKTHRU THE DESIGN GLASS CEILING
  14. DESIGN THEEXPERIENCEOF DESIGN
  15. AGILE & UXREA CASE STUDY
  16. PROJECT CONTEXT 1ST 20 5 TO MARKET STAKEHOLDERS DAYS
  17. SHOWCASE PROJECT5 Days - Delivery Team PLANNING STORY WRITING & ESTIMATION CUSTOMER5 Days - Full Team EXPERIENCE HISTORY BUSINESS DRIVERS PREPARATION
  18. Experience Design Consulting
  19. 1. BUSINESS DRIVERS 2. PERSONAS 3. CUSTOMER JOURNEY4. DESIGN CHALLENGES 5. LEARNING TO DRAW 6. EXPLORATORY SKETCHING7. REFINEMENT SKETCHING 8. DESIGN SKETCHBOARD 9. SELECT, BUILD, REFINE
  20. 1. BUSINESS DRIVERS 2. PERSONAS 3. CUSTOMER JOURNEY4. DESIGN CHALLENGES 5. LEARNING TO DRAW 6. EXPLORATORY SKETCHING7. REFINEMENT SKETCHING 8. DESIGN SKETCHBOARD 9. SELECT, BUILD, REFINE
  21. Experience Design Consulting h"p://vimeo.com/17067825 h"p://vimeo.com/album/1479086
  22. Experience Design Consulting
  23. I KNOW WHAT YOU’RE THINKING
  24. I KNOW WHAT YOU’RE THINKINGIT’S GOINGTO BE CRAP
  25. PROPOSITIONNOTEXECUTIONTHE BEST DESIGN BRIEF YOU WILL EVER GET
  26. NOW YOU CAN DO YOUR REAL JOBDESIGN THETHING
  27. Sketchboard Prototype & Test Design BluePrint
  28. AGILE BUILDINCREMENTAL & ITERATIVE DESIGN
  29. NO EXCUSES, MAKE TESTING CONTINUOUS1 DAY4 USERSPER WEEK
  30. David  –  Advanced  Heavy  User His  Real-­‐estate  Story David  owns  an  investment  townhouse  with  his  brother.  Purchasing  this  was  a  process  that  took  almost  a  year.  They   went  to  10-­‐15  aucHons  before  they  finally  got  a  barging  (a  for  sale  property  that  had  not  been  listed  yet  on  REA).  Since   then  its  gone  up  in  value  a  lot.  He  currently  checks  REA  3-­‐4  Hmes  a  week  to  keep  his  finger  on  the  pulse,  and  because  he   is  hoping  to  sell  this  property  and  buy  another  one  in  a  year  or  two To  find  there  current  property  they  looked  on  REA  and  in  local  papers.  They  search  in  a  suburb,  and  limited  results  by   price.  Once  they  had  found  a  place  they  thought  was  interesHng  they  would  then  print  out  the  details,  and  set  off  on  a   Saturday  to  view  2-­‐3  open  for  inspecHons.  Back  then  he  didn’t  have  an  iPhone,  but  hasnt  used  a  Melways  for  direcHons   since  he  got  one.   At  inspecHons  they  would  walk  into  each  room,  try  to  imagine  where  things  would  go,  and  If  they  liked  a  place  they   would  take  photos  and  video  using  a  phone,  a  more  realisHc  view  of  the  property  that  they  could  show  family  and   friends. David  thinks  that  he  would  visit  REA  twice  as  much  as  he  does  now  if  he  had  a  good  app.  Looking  on  the  train  and  during   other  down  Hme. REAPA  Features  :  What  I  need  that’s  not  there… 1. Photos  –  Domains  are  much  be"er,  you  can  zoom  and  see  bigger  pictures.  (also  I  only  want  to  search  for  properHes   with  photos 2. Price  increments  –  scroll  is  be"er,  but  I  want  50k  increments  (had  problems  with  se^ng  price  in  domain) 3. Email  a  friend  –  i  use  this  all  the  Hme 4. Get  direcEons  –  important  from  the  PDP  (like  domain) 5. Short  list  /  View  of  my  properEes  with  sat  inspecHon  Hmes.  Got  domain  star  “just  like  iTunes” 6. Sort  by  –  if  I’m  using  it  8  Hme  per  week  I  want  to  see  the  new  ones  first,  and  someHmes  sort  by  lowest  prices 7. Map  –  expects  bounding  box  search  on  map  interacHons REA Domain 8. Calculator  –  Likes  it   9. On  map  view  was  looking  for  the  “current  locaHon”  thing  like  Google  maps  in  bo"om  right  corner       8 7 Iphone  Usage Work  Phone.  Uses  Facebook,  and  sports  apps  like  bombers,  Foot  ,EPL,  TAB,  F1,  Cricket  buzz  all  the  Hme.  Twi"er.  No   Realestate  apps.      “easier”  but   “slower”  and  needs  the   not  as  iphone        extra  features like.  Looks  old  
  31. YOU DON’T NEED IT ALL DONE UPFRONTYOU HAVETIME!JUST ENOUGH, JUST IN TIME.
  32. 3-5 days
  33. 2-3 weeks
  34. Iteration0&1+ 2-4 weeks
  35. R112-16 weeks
  36. R2
  37. AGILEwill change the way you design
  38. EXPERTDESIGNER JUNIOR DESIGNER PAIR OF EXPERT HANDS FACILITATOR
  39. EXPERTDESIGNER THE HATED DESIGN PRINCESS PAIR OF EXPERT HANDS FACILITATOR
  40. EXPERTDESIGNER DESIGN GLASS CEILING PAIR OF EXPERT HANDS FACILITATOR
  41. EXPERTDESIGNER THE GENERIC WORKSHOP FACILITATOR PAIR OF EXPERT HANDS FACILITATOR
  42. EXPERTDESIGNER HIGH IMPACT DESIGN THINKER PAIR OF EXPERT HANDS FACILITATOR
  43. DANSome thoughts about the impact thatintegrating UX into the Agile build hashad at realestate.com.au 1700 people world wide 22 offices 8 Countries To be... the blueprint for the humane corporation
  44. UX+AgileWhy should I care? 1
  45. People Operating ModelCulture Technology
  46. high trust creatively abrasivegenuinely committedinternally accountableachievement oriented 3
  47. 4
  48. T-24 months Getting back in the game5
  49. T-12 monthsGetting results & improving capability
  50. Make an impact
  51. CXO
  52. TAKEAWAYS
  53. Agile represents aPOWERSHIFTAWAY from waterfall BUFD Architects, PMs and UXTOWARDS software development team, a self-managing unit
  54. THEDESIGNIS THE BUILDDrop the idea that the spec is your deliverable. The spec is NOTthe design
  55. POWER UPYOUR DESIGN IMPACT!
  56. DESIGNTHINKING
  57. “IS”DESIGNFACILITATIONTEACH PEOPLE HOW TO THINK LIKE DESIGNERS, HARNESS THE POWER OF GROUPS
  58. DESIGN THEEXPERIENCEOF DESIGN
  59. THANKS JASON FURNELL DANIEL OERTLI Experience Design Consultant CIO ThoughtWorks REA Group www.thoughtworks.com www.realestate.com.auwww.jasonfurnell.wordpress.com jasonfurnell@gmail.com

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