Everyone says they're doing it. Everyone thinks they're the best at it. And yet... nobody knows what it actually means, but they're all making the same fundamental mistakes.

1. Digital Transformation
...the hard parts
Nick Tune - @ntcoding

2. @ntcoding
“Digital Transformation” Search Trends
October 2013

3. @ntcoding
http://www.wsj.com/articles/SB10001424052702304500404579127644142609328

4. @ntcoding
http://www.irishmirror.ie/showbiz/celebrity-news/patrick-stewart-dresses-lobster-halloween-2662316

5. @ntcoding
http://www.huffingtonpost.com/2013/10/09/north-korea-switzerland-human-rights-ski-lift_n_4073205.html

6. @ntcoding
http://www.lifewithdogs.tv/2016/09/dog-pc-is-the-first-fully-interactive-dog-computer...
“Dog PC Is the First Fully Interactive
Dog Computer”

7. @ntcoding
Which hard challenges must
be overcome to achieve true
digital transformation?

8. What is Digital?
#1

10. @ntcoding
“Digital is about content, and about
empowering people to find new ways
to deliver experiences to customers...
experimentation needs to happen
across the whole business
Barry O’Reilly
@barryoreilly

11. @ntcoding
Digital Transformation - 3 Tenets
Worship user needs
Culture of experimentation
High-speed engineering capability

12. @ntcoding
“the first online Tax Credits Renewal
service... enabled users to renew their tax
credits online... [we] used agile, lean and
DevOps to deliver early and often
Lyndsay Prewer
@lyndsp

13. Ignoring Marketing Hype
#2

14. @ntcoding
I KEEP SAYING “DIGITAL TRANSFORMATION”
AND THEY KEEP THROWING MONEY AT ME

15. @ntcoding
Some consultants are genuinely
exceptional, but many are just cashing
in on the hype. Look for the 3 tenets.
But first, make sure you really do need *experts*

16. Avoiding Magical
Technology
#3

17. @ntcoding
“Programmers are a liability. The
industry is moving towards generic
rules engines & BPM tools
[so we don’t need programmers]”
Believing tools will magically fix culture is a seductive fallacy

18. @ntcoding
You don’t need an Enterprise
Service Bus (ESB) or any
magical tools to be a high-
performing digital organisation

19. Changing Organisation
Structure
#4

20. WE RENAMED OUR
PROJECT
MANAGERS TO
SCRUM MASTERS…
HOW LONG UNTIL
THE MAGIC STARTS?

21. @ntcoding
Digital
IT
Customers

22. @ntcoding
“Bi-modal is founded on the the idea that
quality is something you trade-off for
speed. It's a common notion, but a false
one.
Martin Fowler
@martinfowler

23. @ntcoding
Cross-functional teams (not horizontal layers)
Licensing
PO
Devs
SME
DBA
Streaming &
Downloading
PO
Devs
BA
DBA
Catalogue
PO
Devs
UX
Testers

24. Aligning Organisation and
Technical Boundaries
#5

25. @ntcoding
Strive for cross functional teams with full end-
to-end technical ownership
UI
API
DB
Catalogue
API
API
DB
Streaming &
Downloading
UI
API
DB
Licensing

26. @ntcoding
Software development is
the foundation of the digital
organisation
The more you invest in it, the faster & cheaper you can
innovate

27. @ntcoding
Outsourcing can severely
compromise lead times -
invest in your engineering
capability

28. Remembering it’s About
User Needs
#6

29. @ntcoding
Watching user research sessions when I
worked in government was a huge
wake-up call...
Get your whole organisation involved in user research

30. Overcoming Resistance to
Change
#7

31. HERE’S MY
VERSION OF
AGILE YOU
****S!

32. @ntcoding
Don’t confuse worry of
change with resistance to
change

33. How You Can Influence
Digital Transformation…
#8

34. @ntcoding
Stop Doing These…
1. Thinking technology is the goal
2. Assuming you need experts
3. Relying on tools to fix all your problems
4. Keeping a waterfall organisation design
5. Saying digital transformation

35. @ntcoding
Start Doing These…
1. Align organisational and technical boundaries
2. Encourage experimentation
3. Invest in a high-speed engineering capability
4. Involve whole organisation in user research
5. Lead with patience

36. @ntcoding
← Read this book

37. @ntcoding
Digital Cultural Transformation

39. @ntcoding
Speak soon!
@ntcoding
ntcoding.co.uk/blog
ntcoding