Audience theory & my magazine

1. Audience Theory
Daisy Allman

2. Jeremy Tunstall
Primary, Secondary & Tertiary Audiences
 Primary: The main audience that the product is intended. The target
audience. For my regional magazine the target audience was students
aged 16-24.
 Secondary: Not the intended audience, but still a consumer. Might
have relevant interests to the content of the magazine. The secondary
audience for my magazine could be older people who take an interest
in festivals as my magazine was a festival edition.
 Tertiary: Slight interest in the magazine, may be attracted by the
aesthetics. The tertiary audience for our magazine is people who
have little interest in the content but stumble across the magazine
for example in a waiting room.

3. Blumier & Kratz
Uses and Gratifications
 Suggests that audiences are ACTIVE meaning they chose what they consume.
 As a result of this, they make active decisions about what they consume in
relation to there cultural and social setting and their needs.
 GRATIFICATIONS: Consuming things because it makes them feel good.
 USES: Consuming information which they will utilise.
 This links to my magazine because the target audience will be active
consumers because the magazine will contain content which makes them feel
good and information they can use.
 Examples in my magazine:
Competition for the consumers to be able to win tickets to Leeds festival tickets
= GRATFICATION. Top 10 acts from last years festival = USE.

4. Blumier & Kratz
Development of Use & Gratfications
 They developed the theory of Use and Gratifications and identified four main uses.
 Surveillance – Need to know what is going in the world. This links to my regional
magazine because we did a story on shocking events from last years Leeds
Festival which made people aware of what had been going on in the world.
 Personal Identity – Our need to define our identity and sense of self. My magazine
allows the consumer to identify themselves because it discusses the music which
is featured at Leeds Festival which is mainly Indie.
 Personal relationships – Our need to interact with other people. My magazine
allows the readers to feel a sense of belonging and enables them interact with
students with people who have similar interests.
 Diversion – our need to escape, be relaxed and entertained. My magazine is
entertaining for the audience as it contains interviews from celebrities which will
relax the consumers and allow them to escape.