AS media. Magazine double page spread codes and conventions.

1. CODES AND CONVENTIONS OF A DOUBLE
PAGE SPREAD.

2. MAIN IMAGE.
 The main image usually
takes up a large space in
the article.
 The artist in the image
usually uses direct
address to entice the
reader and make them
want to read the article.
 The image is usually used
to represent who/what the
artist wants to be
portrayed as.

3. IMAGE MISE-EN-SCENE
 The main image usually
represents the artist. The
way the artist is standing,
how their hair is styled, their
outfit, their make-up, their
facial expression and their
use of direct address or not
all represent the artist in a
way they choose to be
represented. This way may
also match the article and
what it is about.

4. SUBSIDIARY IMAGES.
 Subsidiary images are
smaller images used in
the article, they are
usually images of what
the artist has talked
about in the article.
 They entice the reader
because if they see an
interesting image they
will want to read the
article.
 They are used as a
representation of the
artist.

5. CAPTIONS.
 Captions are used next
to or underneath the
images to give the
reader more information
on what the pictures are.
 They can sometimes be
a quote from the article.

6. DROP CAP.
 A drop cap is the big capital
letter at the start of the
article.
 It is usually a different colour
and different font from the
rest of the text in the article.
 It can be up to 10 lines
deep.
 It adds style to the magazine
and creates a brand.

7.  The page number is usually in
11pt writing and is sometimes
bold. It is used so the reader
can find articles they are
looking for.
The mast head is the same as it
is throughout the magazine. It is
used to create a band for the
magazine and make it
recognisable. However,
normally in other magazines it is
a lot bigger.
The date
is used so
regular
readers
can see
what issue
it is and
how often
new
issues
come out.

8. COLOUR SCHEME
 The colour scheme
is usually 3-4
colours and very
simple. It usually
matches the main
image and can
often be a
representation of
the artist. The main
colours uses here
are black, white,
grey and blue.

9. TYPOGRAPHY.
 The typography
for the bulk body
of the text is
usually 11pt in
size and a very
simple font. This
is so it is easy for
readers to read.

10. FIRST LINE OF ARTICLE IN BOLD OR CAPS.
 The first line of the
article can either be
in bold or capital
letters. In my
example it is in
capital letters. This is
used to start he
article off and make it
entice the reader.

11. COLUMNS
 An article is usually
set between 2 – 4
columns. This
makes it look neat
which will ultimately
make the reader
more likely to read
the article. It is also
done to fit the article
onto the double
page. My example
has 4 articles.

12. DROP QUOTES.
 Some magazine
quotes may
include drop
quotes, which are
selected quotes
from the article
that are used o
entice the reader
and make them
want to read the
article to find out
what the quote is

13. CODES AND CONVENTIONS THAT DID NOT
FEATURE IN MY EXAMPLE.
 Headline
 Bold questions
 Article summary
 By-lines
 Website

14. HEADLINE
Most articles have a headline across the top
which is a few words long and draws the
audience in.
BOLD QUESTIONS
Some articles may have the questions they
have asked the artist in bold to make them
stand out from the rest of the text

15. ARTICLE SUMMARY
Some magazines may have an article
summary before the article which sums up
what it is going to be about. This entices the
reader and can also help them decide if they
feel the article is worth reading or not.
BY-LINES
Some articles also feature by-lines which
tell you the name of the writer and the name
of the photographer.

16. WEBSITE
 Some articles may also feature a website for
the magazine. This may be used to give
further article information or competition
information. It may also be used for
subscription information.