Music promo production

1. WEEK 1: MUSIC PROMO PRODUCTION
Daisy Allman
WHAT IS A MUSICVIDEO?
A musicvideois a short filmor videowhich is used to accompany
a pieceof music. Musicvideos areused topromotea song and
the artist,send a message,entertainthe targetaudienceand
connect and explainthesong.
WHAT ARE THE CODESAND CONVENTIONS OF A
MUSICVIDEO?
● Style
● Camera
● Editingtechniques
● Sound (diegeticand non diegetic)
● Miseen scene
WHAT ARE THE DIFFERENTTYPESOF MUSICVIDEOS?
● Realist/Antirealist

2. 1
● Narrative
● Performancebased
● Conceptbased