- The font used on the magazine cover is sans serif for the headline and block capitals for other text to attract readers. - The layout follows the typical route of the eye from top to bottom and left to right with the headline, subtitles and image. - The image used is of a smiling teenage student in school uniform to relate to the target audience.

1. Celine Norgate
AS Media Transition Project
Font
The font used on the front cover throughout is sans serif and the headline is in a bold format
compared to the other text. This portrays that it is an important magazine and to grab the
reader’s attention. The other text is in block capitals to attract the reader to the content of
the magazine. There is also lower case lettering too, but this isn’t as appealing to the reader.
Layout
The route of the eye has been used in the layout because at the top is the title of the
magazine leading on to the banner in the right hand corner. Then the line going through the
middle has the main image all around and the sub titles on the left. The bottom of the eye
has another sub title that is trying to relate to pupils and connecting with the stress of
school life. The layout is ordered but the main three subtitles being under each other on the
left hand side. The picture is on the right side and is visible to see what the main picture is.
Therefore it is the accessible for the reader to clearly see the text and the picture. The
picture to writing ratio is good as the picture is not covering the writing neither is the text
covering the picture. This shows the front cover being clear and ordered.
Image
The image used in the magazine is a student in school uniform which is related to the type
of magazine and what type of target audience the magazine is trying to reach. The girl is
shown to be a teenager like all high school students meaning that the magazine is about
school. The girl is seen to be happy with a smile displaying that the magazine once again is
for younger people and the magazine is more casual.
Colour
There has been no dark colours used emphasising that the magazine is chilled and happy.
This also implies that the school is similar to the magazine with an easy going environment.
Bright coloured outlines are used to highlight the subtitles which attract readers to the
subject.

2. Celine Norgate
Mode of address
The mode of address is informal by the use of bright colours and the differently styled font
across the bottom. The text is very simple and blunt giving it the informal effect. The use of
the image also makes it informal as it is a young girl and is very basic.
Conventions
The layout is conventional because it follows the route of the eye and is ordered like a
typical magazine. The content is also conventional as it uses the typical title, sub titles and
picture.
Plan of magazine:

3. Celine Norgate

4. Celine Norgate
My Magazine Design Evaluation
Font
The font I have used on the front cover throughout my magazine is sans serif. The headline
is in block capitals compared to the other text to attract the reader to the magazine’s genre
and the name of it. For the other text I have used lower case lettering, but used a capital
letter at the start of each word. This emphasises the content of the magazine, however isn’t
as appealing as the headline. One similarity between my design magazine and the real
magazine was we used different style fonts in different areas. It is also similar to the original
magazine cover I was observing as that included sans serif font and a bold headline.
Although, my headline was in block capitals whereas the real school magazine was in lower
case lettering. Another difference between my magazine design and the real magazine was
my other text was in lower case lettering, but the other was block capital.
Layout
For my magazine cover I have used the route of the eye with the headline being at the top,
the line across the middle having the subtitles on the left with the main picture on the right
and the line across the bottom the banner and other subtitles. The layout of my magazine is
ordered with the subtitles being one under each other and directly to the side at the
bottom. I have ordered my text to be around the image so that it is clearly visible to
viewers; by doing this is easy for the reader to read the text and see the image clearly. I
have used a good picture to writing ratio as the writing is not cover the main part of the
image nor the image covering the writing. The layout I have used for my magazine cover is
similar to the real magazine as we have both used the same route of the eye. I have also
arranged my text slightly similar to the real one with it surrounding the main part of the
image. However, a difference between my magazine and the real one is that I have most of
my subtitles across the bottom of the page. I have done this so that it surround’s the Neale-
Wade logo on the logbook so the reader is attracted to the subtitles and the picture.
Image
The image I have used for my magazine cover is of a student in school uniform. This clearly
indicates to readers what the genre is for this magazine. The student in the image is smiling
suggesting that the magazine is casual and the school is a happy/friendly environment. The
student I have used is obviously a teenager which connects to other student readers. I have
also included in the image a piece of the schools equipment (a diary). This shows the schools
logo which attracts the reader to the magazine. In the top left hand corner beside the
headline I have used an image of the school’s logo, this grabs the reader’s attention to the
headline of the magazine. A similarity between my magazine and the real magazine is we
have both included an image of a teenage student smiling which connects to readers of that
age category.

5. Celine Norgate
Colour
The colours I have used in my magazine are the same as the ones the school use for its logo
and the uniform (the tie). The colours are bright implying that the school is a happy place
and so is the magazine. These bright colours stand out, attracting the reader to the text. I
have used no dark colours which also suggest the school is happy/friendly. The colours I
have used are similar to the real magazine with the bright colours and no use of dark
colours. The only difference with the colours use for my magazine and the real magazine is I
have put my colours in a theme that link to the school.
Mode of address
The mode of address that I have used for my magazine is informal. This is because I have
used bright colours and different styled font. The image I have used also gives it an informal
effect as it shows the boy happy and smiling. The reason I have made the mode of address
informal is because the target audience for my magazine is aimed at students. The mode of
address is similar to my magazine and the real one as they are both informal by the use of
bright colours, font and imagery.
Conventions
The layout that I have used for my magazine is conventional because it follows the route of
the eye and is ordered like a typical magazine. The content is also conventional as it uses the
typical title, sub titles and pictures. This is similar to the real magazine as that is
conventional too as well as its content.