Stathis Haikalis, CEO Communication EFFECT, participated at the 3rd CSR Conference by Marketing Week.

1. 2016
Eating the soup with a knife
Stathis Haikalis
CEO Communication Effect

2. “Messy and slow,
like eating soup
with a knife”

3. • Humanitarian Issues, Refugee Crisis
• Volunteerism, Solidarity  Civil Society, Business Resources, International Aid
• 2010: Financial Crisis, First Call for Review
• 2014: Saturation, Fatigue yet Constant Growth of Funding
• 2016: Refugee Crisis, Financial Crisis Continued

5. The Dark Side:
• Refugee Issue: Slow and Messy
• Unemployment is persistent
• Several NGOs in need
• Transparency, Assessment
• Rumors and Attacks
The Bright Side:
• New Sources of Funding and Human Capital
• Professionalism, Capacity Building
• International Support and Aid
• Transparency, Assessment

6. Brands and consultants
• Strategy Review
• Assessment
• Better ROI
• Upgrade Partnerships (NGO, Local Communities, Communities etc)
• Reason and Sensibility

7. Thank you