The document describes the Design Sprint methodology, which aims to build and test prototypes in just five days to quickly validate hypotheses about customer needs and preferences. It involves six phases: Understand to create a shared knowledge base; Define success metrics and principles; Sketch a range of ideas individually; Decide on a direction to prototype; Prototype the concept; and Validate the prototype with users. Various methods are provided for each phase, such as affinity mapping, card sorting, crazy 8's, dot voting, and usability studies. The timeline allocates one day for each phase with the goal of compressing months of work into a single week to shortcut debate and quickly learn.

1. Eksekusi Ide dengan Cepat!!!

3. Co-founder Udaan, Vaibhav Gupta
“It’s definitely by choice. Because we believe if
things are working, then we should not
unnecessarily be changing it. We have a strong
team working with us where we are able to
decentralise a lot of decision making.”

4. Design Sprint
To build and test a prototype in just
five days to answering critical business
questions through design, prototyping,
and testing ideas with customers.

5. Why?
Shortcut the endless-debate cycle and compress months
of time into a single week.

6. What are we trying to achieve with
Design Sprints?
● Quickly validate hypotheses and learn about your users’ behaviour and
preferences
● Transform existing pain-points in the customer journey into opportunities
● Educate team and stakeholders. Helping them understand what goes into
framing a problem, understanding users and designing a solution with a wider
understanding of your product ecosystem.

7. Design Sprint Methodology
The Design Sprint follows six phases: Understand, Define, Sketch, Decide,
Prototype, and Validate

8. Phase 1: Understand
In this phase, you will create a shared knowledge base
across all participants.
All Understand Methods:
● Lightning Talk
● How Might We
● HMW Sharing & Affinity Mapping
● HMW Voting
● Experience Mapping
● User Interviews
● Empathy Building Exercises
● User Journey Mapping
● Visualize the Vote

9. Lighting Talk

10. 360 Degree Lightning Talks (45’)
Mari sambut para expert yang akan
memberikan pemaparan tentang:
● Project vision/business goals by ...
● Voice of the user by ...
● Existing product Audit/Design Evolution by ...
● Competitor Audit by ...
● Technology: Considerations and Opportunities by ...
Sambil mendengarkan Team memaparkan current condition company dari berbagai sisi, tangkap hal-hal
penting atau menarik dan catat dalam bentuk HMW. Gimana caranya membuat HMW?

11. How Might We

12. How Might We
● Tulis secara singkat saja
● Satu gagasan per sticky note
● Tidak terlalu luas, tidak terlalu
sempit
● Sambil mendengarkan expert,
sambil tulis HMW di sticky note
Example
Insight: 80% Mitra tidak yakin apakah stok yang ia pesan di Juragan Apps tersedia atau kosong.
What you write:
-HMW menampilkan jumlah stok di Juragan Apps?
-HMW membantu Mitra untuk memastikan jumlah stok yang tersedia di Warehouse?

13. Affinity Mapping

14. Experience Mapping

15. Phase 2: Define
In this phase, you will create a shared knowledge base
across all participants.
All Define Methods:
● Success Metrics & Signals
● Design Principles
● The Golden Path
● Assumptions Mapping
● Card Sorting

16. Cooontoh~
● Goals: Before you set your framework,
define product or feature goals
concerning user experience.
● Signals: Define proper goal signals that
will tell you, whether the goal is
accomplished.
● Metrics: The last stage involves
transforming signals into measurement
scales, which you can observe for some
time.

17. Phase 3: Sketch
In the Sketch phase, the Design Sprint team generates
and shares a board range of ideas as individuals.
All Sketch Methods:
● The Warm Up: Comparable Problem
● Crazy 8’s
● Crazy 8’s Sharing and Voting
● Solution Sketch

18. Crazy 8’s
1. Stimulate divergent thinking
2. Make 8 idea alternatives
3. Total 8 minutes, around 1 minute for each
4. You can choose to make doodles, writings, or
anything to transform your ideas.

19. Phase 4: Decide
In the Decide phase, the Design Sprint team finalizes the
direction or concept to be prototyped. Each participant
will share their Solution Sketch.
All Sketch Methods:
● Present Solution Sketch
● Assumptions and Sprint Questions
● Dot Vote
● Decision Matrix
● Heatmap Voting
● Note and Vote
● Rumble or All-In-One

20. Phase 5: Prototype
In the Prototype phase, team will work together to create
a prototype of your concept. You will aim to create a
prototype that is just real enough to validate, and you will
do it really fast.
All Prototype Methods:
● Storyboard
● Assign Tasks
● Prototyping Tools

21. Jika produk kamu digital...

22. Cara lain bikin product digital
Yang penting bisa di-test!

23. Yakin mau buat produk digital aja?
Mau coba diadu nggak produk
digital kamu dengan produk
non-digital?
#BiarMakinYakin

24. Ada apa aja sih prototype produk
non-digital yang mungkin dibuat
dalam satu hari?

25. Jika produk kamu objek fisik
Bikin objek fisik nggak perlu ribet-ribet, bisa pakai kertas, kardus, atau objek-objek lain di
sekitar kamu. Yang penting, prototype kamu memungkinkan untuk diujicobakan!

26. Tools
Untuk prototyping:
Figma
Marvel
Flinto
Invision
Sketch
Stok photo & gambar gratis:
https://visualhunt.com/
https://allthefreestock.com/
https://www.splitshire.com/
https://www.lifeofpix.com/
https://unsplash.com/
https://www.pexels.com/
https://www.sitebuilderreport.com/stock-up
Manajemen Warna:
https://colorsupplyyy.com/app/
https://www.palettable.io/
https://uigradients.com/
https://www.materialpalette.com/
https://www.webdesignrankings.com/resources/lolcolors/
Iconography
https://feathericons.com/
https://icons8.com/
https://allthefreestock.com/
http://www.entypo.com/
https://geticonjar.com/
https://www.flaticon.com/
https://thenounproject.com

27. Phase 6: Validate
In this Validate phase, team will put your concept in front
of users, gather feedback from users who interact with
your prototype and if relevant, you will conduct
stakeholder and technical feasibility reviews.
All Validate Methods:
● Usability Study
● Cognitive Walkthroughs
● Stakeholder Review
● Technical Review
● Sprint Conclusion: Recap and Next Steps

28. Timeline for 5-day Design Sprint
Inputs
1. Jobs to be Done
2. Value Propositions Canvas
Outputs
1. Hi-fi prototype(s)/wires
2. Value assessment + LOE
3. Roadmap prioritization
4. Debrief deck
UNDERSTAND
Pre-Work
Day 1 Day 2 Day 3 Day 4 Day 5
DEFINE
SKETCH
DECIDE
PROTOTYPE
VALIDATE

29. Thanks!
@sofianhw