The document compares Design Sprint 1.0 and 3.0, which are processes for solving problems and launching new products. Design Sprint 1.0 is a 5-phase process useful for startups to reduce risks when launching new products, while Design Sprint 3.0 is a 6-phase process for enterprises to solve complex business and customer problems. The key differences are that 3.0 includes an additional problem framing phase, involves stakeholders earlier, and aims to gain alignment on core business opportunities.

1. What’s the difference?
DESIGN
SPRINT
1.0 3.0vs

2. A 5-phase process that
reduces the risks of failure
when launching a new product
to market.
Design Sprint 1.0
- 1 -

3. A 6-phase process that solves
real, complex or complicated
business & customer problems
worth the investment.
Design Sprint 3.0
- 2-

4. PURPOSE
- 3 -
Useful to…
Solve Problems Define Problems
Solve Problems
1.0 3.0
-3-

5. USED BY
- 3 -
Suitable for…
Start-ups Start-ups
Enterprises
Large-
organisations
1.0 3.0
-4-

6. INCEPTION
- 3 -
Created by…
Google
Ventures &
Google X
2016 - “SPRINT”
book by Jake
Knapp
Design Sprint
Academy
2018 - “Problem
Framing”
launched at
Google, SF
1.0 3.0
-5-

7. STRUCTURE
- 3 -
Map
Sketch
Storyboard
Prototype
Test
Problem Framing
Map-to-map
Sketch &
storyboard
Prototype
Test
1.0 3.0
Day 1
Day 2
Day 3
Day 4
Day 5
Day 0 (2-3 weeks before the sprint)
Day 2
Day 3
Day 4
Day 1
-6-

8. TEAM
- 3 -
Cross-functional
Team of
makers
Team of
decision-makers
1.0 3.0
Team of makers
7-9 experts in the
sprint team
5-7 stakeholders in the Problem
Framing Workshop
7-9 experts in the
sprint team
-7-

9. TIMELINE
- 3 -
Time sensitive…
5-day 1-day
1.0 3.0
4-day
Problem Framing Workshop
Design Sprint Workshop
Design Sprint Workshop
-8-

10. OUTCOMES
- 3 -
Innovative
solutions
Validated/
invalidated
ideas
User insights
Alignment on the
core business
opportunity
Stakeholder buy-
in
Innovative
solutions
Validated/
invalidated ideas
User insights
1.0 3.0
-9-

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Design Sprints?