New York Bestseller Jake Knapp’s book, Sprint, explores how companies and teams can replicate Google’s sprint process to solve a problem within five days.
So how does a design sprint actually work, and how can you use a sprint to devise effective solutions in such a short period of time?
Enhance your productivity through design sprints, you’ll learn:
- What is a Design Sprint
- Design sprint case studies and success stories
- How you can run a design sprint effectively
Quick guide to the Design sprint.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.
To use the links within the deck - download the presentation and open it in the browser.
It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days.
Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.
The Design Sprints are a 2-5 days process for answering critical business questions through design, prototyping, and testing ideas with customers.
In this keynote I present you the Google Venture Design Sprints Methodology.
Quick guide to the Design sprint.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.
To use the links within the deck - download the presentation and open it in the browser.
It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days.
Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.
The Design Sprints are a 2-5 days process for answering critical business questions through design, prototyping, and testing ideas with customers.
In this keynote I present you the Google Venture Design Sprints Methodology.
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.
The Design Sprint: A Fast Start to Creating Digital Products People Wantdpdnyc
In this talk, you'll learn how to plan, facilitate, and optimize the five phases of a Design Sprint: Understand, Diverge, Converge, Prototype, and Test. You’ll learn why and how Design Sprints work and how you can use Design Sprints to enhance your own design process.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Scaled Agile Framework® PI Plannings in a distributed environment are challenging. Get ideas to be more effective with the right measures and tools for distributed collaboration.
The key points:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
How do you know you're ready for a Design Sprint?Highland
For leaders who want their teams to embrace human-centered approaches and collaborate in new ways, Sprints are a fantastic way to start.
Join Highland’s CX Practice Director David Whited and Lead Experience Designer Amrita Kulkarni as they share how Research Sprints and Design Sprints make Design Thinking—a reliable methodology to address complex, ambiguous problems—accessible in a way they have never been before. David and Amrita will introduce the purpose and philosophy of Sprints, talk through the differences between Research and Design Sprints, and what kind of issues, problems, or opportunities are the right fit for each.
We’ll be joined by Jennifer Severns, CXO, and Jennifer O’Brien, Innovation and Insights Manager, from the American Marketing Association, who will share how their organization has used Sprints to catalyze a culture of Design Thinking at the AMA. They will reflect on the realities of introducing Sprints and Design Thinking into an established organization, sharing advice for helping others think and work in new ways.
Attendees will learn:
- How are Research Sprints different from Design Sprints
- When is the right time or moment to conduct a Sprint
- What it takes for Sprints to be successful
- How to amplify Sprint outcomes for change in your organization
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.
The Design Sprint: A Fast Start to Creating Digital Products People Wantdpdnyc
In this talk, you'll learn how to plan, facilitate, and optimize the five phases of a Design Sprint: Understand, Diverge, Converge, Prototype, and Test. You’ll learn why and how Design Sprints work and how you can use Design Sprints to enhance your own design process.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Scaled Agile Framework® PI Plannings in a distributed environment are challenging. Get ideas to be more effective with the right measures and tools for distributed collaboration.
The key points:
▫️Empathy in business and how to measure it?
▫️Design thinking tools
▫️How to handle uncertainty as the project evolves?
▫️Design thinking in IT — how does it work?
▫️Tips and tricks on design thinking methodology.
How do you know you're ready for a Design Sprint?Highland
For leaders who want their teams to embrace human-centered approaches and collaborate in new ways, Sprints are a fantastic way to start.
Join Highland’s CX Practice Director David Whited and Lead Experience Designer Amrita Kulkarni as they share how Research Sprints and Design Sprints make Design Thinking—a reliable methodology to address complex, ambiguous problems—accessible in a way they have never been before. David and Amrita will introduce the purpose and philosophy of Sprints, talk through the differences between Research and Design Sprints, and what kind of issues, problems, or opportunities are the right fit for each.
We’ll be joined by Jennifer Severns, CXO, and Jennifer O’Brien, Innovation and Insights Manager, from the American Marketing Association, who will share how their organization has used Sprints to catalyze a culture of Design Thinking at the AMA. They will reflect on the realities of introducing Sprints and Design Thinking into an established organization, sharing advice for helping others think and work in new ways.
Attendees will learn:
- How are Research Sprints different from Design Sprints
- When is the right time or moment to conduct a Sprint
- What it takes for Sprints to be successful
- How to amplify Sprint outcomes for change in your organization
Design Sprints side-by-side service design sprints vs google venture sprintsAdilson Chicória
Have presented this Design Sprint comparison on 2015 at the Business Analysis Track at Developer's Conference
http://www.thedevelopersconference.com.br/tdc/2015/portoalegre/trilha-analise-de-negocios
It's based on MVS Model/The Service Startup by Tenny Pinheiro and servicedesignsprint.com and Google Ventures Design Sprint before the publication of the book Design Sprint by Jack Knapp .
Unfortunately I have missed to publish it in 2015 and I haven't updated it since then.
The subject have gained traction last year so will serve more like a back tracking understand about who and how people had been using sprint for design prior the buzz .
After years of striving to launch projects that are the perfect solution and meet every requirement, many retailers are learning that perfection can be the enemy of "getting it done." While there is a time and place for perfection, frequently "good enough" is the right strategy. Learn how ThinkGeek embraces agile thinking to drive real revenue. By using techniques like testing, prototyping and embracing the imperfect solution, you’ll see the appeal and application of agile thinking and how it can return real results. Presentation from Retail's Digital Summit 2016.
This is a crowd-sourced repository of all possible hacks for a developer's career growth. Combine a couple of them as your time allows and you will have a great recipe to the next level in your career.
For this research, we compiled our knowledge base and also specifically
crowdsourced diverse ideas & opportunities from technology leaders in different stages of their careers to build this map for developer careers.
Report on A/B title testing of educational videos and materials for small business owners and entrepreneurs. Goal is finding the best way to help the owner start and grow the business.
Design sprints can accelerate decision-making and development of your product or service. Remote design sprints are largely untried but we have found that it is still possible to conduct one virtually, using the right tools.
This guide outlines all of the steps involved in setting up and running a remote design sprint, detailing what is involved or required for each step as well as tips for optimising your sprint.
Bryan Berger on Distraction Free Design Sprints at Design Driven NYCBryan Berger
I lead a team of 5 Product Designers. We build platforms and solutions for online and in-person learning experiences.
I talk about wow we paused all work for 2 weeks across all teams to get back to the basics.
Why we needed to do it, what we did, and what we learned as a design team.
Discover more to learn detail with google design sprint, great tools to maximize and validate your idea with lack of creativity and enhancing collaboration.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. 1. What is your experience with Design Sprints?
2. What do you want to learn?
Why are we here?
3. W ’ h h m u
spend months on this!
We have a big problem to solve
It should have been solved yesterday
Sound familiar?
Our
typical
situation
4. A. Have another meeting
How might we get ourselves out of this
situation?
B. Do a business case
C. Delegate it D. Run a Design Sprint
5. But what is a Design Sprint?
The sprint is a five-day process for answering critical business
questions through design, prototyping, and testing ideas with
customers.
The sprint gives teams a
shortcut to learning without
building and launching.
http://www.gv.com/sprint/
6. Where it originated
• Jake created the Design Sprint approach at
Google in 2010
• He ran over 100 sprints with start-ups at
Google Ventures from 2012–2017
• Then he wrote the book Sprint about the
process.
• It combines elements from Agile,
Design Thinking and Lean
7. Typical outcomes
• Align teams and improve collaboration
• Get endorsement from the sponsor to progress and
deliver a validated idea
• Help to convert a prospective client
• Build up a product backlog
• Cut through politics and elephants
• Waste a week
8. Types of challenges best suited
3 You don’t have the answer and the team is stuck!
1 You have a big / complex project or problem to solve
2 You’re just starting out
4 It’s going to cost a lot of time or money and you need a solution quick
Source: https://www.invisionapp.com/inside-design/popular-design-sprint-questions/
9. Types of challenges not well suited
3 If you don’t have leadership buy-in
1 When an effective prototype can’t be produced in a day
2 When it isn’t a product/service design problem
4
When there isn’t enough information up front to effectively
inform the solution
Source: https://www.invisionapp.com/inside-design/design-sprint-wont-work/
https://designsprintkit.withgoogle.com/planning/initialwork
13. An approach
Slide image courtesy of Richard Banfield, C. Todd Lombardo, and Trace Wax.
Understand Interpret Ideate
Prioritise Prioritise
DefineDefine PrototypePrototype TestTest
14. An approach
Pre Monday Tuesday Wednesday Thursday Friday
Define
Understand
Interpret Ideate TestPrototypeDefine
Daily Check-ins
Prioritise Prioritise
15. Case Study – Insurance
Despite favourable market conditions and a growing
home loan book and therefore opportunity, sales of the
insurance product have steadily declined, particularly in
branches and if left unaddressed, will miss FY plan by ~XX%.
Problem
• Understand what are the perceptions and behaviours of both our customers
and our customer facing employees towards the insurance product
• Propose validated concepts on how we can address the declining numbers
u ’ u m w b g f u p .
Desired
Outcomes
16. The approach – Week 1
Pre Monday Tuesday Wednesday Thursday Friday
Define
Understand
Interpret Ideate
Daily Check-ins
Prioritise Prioritise
Plan
Define
17. Monday Tuesday Wednesday Thursday Friday
TestPrototype
Daily Check-ins
Prototype Test Present
The approach – Week 2
22. Case Study – Insurance
• A clearer understanding of the behaviours of the
customers and employees
• A set of validated concepts with customers and employees, which were
prioritised in the respective channel and product backlogs for future
refinement and delivery.
Outcomes
23. Case Study - The British Museum
How might we improve wayfinding
in the British Museum?
Problem
They compressed their sprint into
two half-days, and conducted a
total of 25 interviews with and
observations of visitors.
Approach
The team is looking at piloting
the Language Indicators
concept over the next year.
Outcome
https://sprintstories.com/running-design-sprints-in-museums-41a64a8aff50
24. Case Study – Happn
Generate a broad range of ideas to encourage users to move beyond browsing behaviour and
initiate an interaction with other users.
Problem
Approach
Based on this Design Sprint, the Happn team built and released the
validated concept, a game, in very close alignment with the prototype. The
update was rolled out to and A/B tested by female-identifying users in 3
countries. 46% of users who played the game once played a second time.
Overall, engagement for women increased 27%
Outcome
https://designsprintkit.withgoogle.com/introduction/case-studies/happn-increases-user-engagement
29. The team
• The facilitator (you?)
• The product manager/owner (probably the decider)
• UX Designer
• Delivery/Development manager
(they’ll help carry the customer stories forward)
• Tech Architect / Engineer
• Customer representative
• Marketer
30. • Write a sprint brief: Sprint Goal, Intended Outputs and Relevant Insights
• Get the right sponsor (including for prospective clients)
• Prepare a suitable plan / schedule
• Assemble Your Design Sprint Team! Lock them in!
• Do your pre-research - obtain and synthesize it before the sprint
• Schedule all customer interviews and lightning talks ahead of time to keep to the schedule.
• Set up the space the team will work in with everything they need and remove distractions
As a facilitator, some things you need do…
Before During After
31. • Stick to the schedule methodology - Stay orgranised but adapt
• Delegate - Ask for help if you get overwhelmed
• Update the sponsor through daily standups
• Document as you go with templates – Content over Form
• Keep the momentum and engagement going!
• Pace your coffee intake and drink plenty of water
As a facilitator, some things you need do…
Before During After
32. • Summarise outputs and learnings into a proposal pack and pitch it back to the sponsor!
• Take the opportunity to leverage momentum by sharing with the wider team
• Save and store all artefacts. You don’t need to digitise everything.
• Set a plan for what’s next!
As a facilitator, some things you need do…
Before During After
34. Engage others in the community.
Y u’ h p fu y m
someone new today who you can
use as a sounding board or coach
to guide you on your next Design
Sprint!
Get Support
Some final hot tips!
• AJ & Smart (Youtube Series)
• Duco app (Android and Apple)
• G g ’ D g Sp K
• Google Ventures Sprint website
• Sprint Stories
• RealTimeBoard
• InVision
Online resources
35. “...many methods start out as legitimate tools to promote better,
clearer thinking faster and end up as activities substituted for
thinking ... This happens when the method gets watered down
and over-hyped in practice. Practitioners start identifying their
expertise with the style of activity (e.g. “I run focus groups”)
rather than with the substance of the intended outcome and the
discipline the method requires.”
- Erika Hall
“
Source: https://medium.com/mule-design/design-sprints-are-snake-oil-fd6f8e385a27
