Design Sprint Case in Trend Micro
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Agile Summit Taipei 2019 Design Sprint Case in Trend Micro
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Design Sprint Case in Trend Micro
- 1. 透過 Design Sprint 探索全新產品 Juggernaut Liu
- 2. Hello ! I am Juggernaut Design Sprint Facilitator / Design Sprint Taiwan Organizer / Agilecommunity.tw Organizer / Scrum Drawing Game Creator / Speaker / Blogger Agile Coach / Scrum Master Product Owner Team Lead Developer Juggernaut.liu@gmail.com juggernaut Chao-Kung Liu Chao Kung Liu Juggernaut's Agile Stories
- 4. Design Sprint Taiwan First Meetup
- 6. What is the Design Sprint ?
- 7. A short-timeframe process for validating if we could solve big challenges.
- 8. Where does the Design Sprint come from?
- 10. What is the Design Sprint 2.0 ?
- 12. What does the Design Sprint 2.0 look like? THURSDAY Use feedback from testing to create clear next steps Test the prototype with 5 real users WEDNESDAY Recruit and schedule user tests Design and build the Prototype TUESDAY Define the prototype with a storyboard Curate and vote on best solutions MONDAY Produce a mass of solutions Define the challenge
- 13. How long could we verify our one cool idea ? Idea Build Launch Data
- 14. How long could we verify our one cool idea ? Idea B…u…i…l…d Launch Data
- 15. How long could we verify our one cool idea ? Idea B… u… i… l… d Launch Data
- 16. This is the Design Sprint Idea B… u… i… l… d Launch Data
- 17. Why use Design Sprint? It’s no longer enough to have a “good quality product”, you need to have the right product. Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week. Source : https://ajsmart.com/design-sprints/
- 18. Why use Design Sprint?
- 19. Product Discovery Design Thinking Kano Model Interview Persona Design Sprint Impact Mapping User Story Mapping User Story Why use Design Sprint?
- 21. Design Sprint Core Principles
- 22. My Story – Running the Design Sprint in Trend Micro
- 23. At the beginningA brand new product !
- 24. Limit Pre-defined 4 challenges It must be a mobile solution Fly to Philippines No development team Experts’ time is limited Only this chance Not teach Design Sprint, propose solutions.
- 25. Sorry ! I don’t follow the standard Design Sprint
- 26. 4 teams to solve 4 challenges
- 27. Before the Design Sprint
- 28. Confirm the Design Sprint Detail Which team/client are you doing the Sprint with? What is the topic (even roughly)? When and where is it taking place (you need a room)? Who will supply/organize the needed materials and catering? Who takes part in the sprint? Who are testers?
- 29. You need a room ! • Separate room • Whiteboard space • Natural light
- 30. Prepare the materials Rectangular Post-Its Square Post-Its Dot stickers Sharpies Masking tape Scissors Plain white printer paper Time TimerSource : https://theaccidentaldesignthinker.com/2018/06/24/ajsmarts-design-sprint-masterclass/
- 31. Invite testers in advance
- 32. Day 1 – Let’s get started
- 33. Day 1 DISCOVERY Day 2 IDEA Discover the questions Sketch the paper prototype Day 3 PROTOTYPE Build the prototype Day 4 FEEDBACK Collect users’ feedback
- 34. You need an Opening ! Goal Opening Product Opening Workshop Opening Everybody knows why we are here
- 35. You need a check-in !
- 36. Discovery Gain as much information as possible
- 37. Define the Challenge Expert Interviews Set the Goal Map
- 38. Define the Challenge Expert Interviews Set the Goal Map
- 39. Map Discover the Map Map the problems Decide the focus challenge User OutcomeSteps Search “Trivago” by Google Input “Taipei” in Search Bar Select Date & Room Types Browse the result Book the Hotel Room Backpacke r Book the room Is it right ? 60:00
- 40. Map Discover the Map Map the problems Decide the focus challenge User OutcomeSteps Search “Trivago” by Google Input “Taipei” in Search Bar Select Date & Room Types Browse the result Book the Hotel Room Backpacke r Book the room Is it right ? P P P P P 25:00
- 41. Transfer problems to HMWs (How Might We Questions) There are so much information. It takes me too much time to make a choice.
- 42. Map Discover the Map Map the problems Decide the focus challenge User OutcomeSteps Search “Trivago” by Google Input “Taipei” in Search Bar Select Date & Room Types Browse the result Book the Hotel Room Backpacke r Book the room Is it right ? HMW HMW HMW HMW HMW 25:00
- 43. Present the map
- 45. Map Discover the Map Map the problems Decide the focus challenge User OutcomeSteps Search “Trivago” by Google Input “Taipei” in Search Bar Select Date & Room Types Browse the result Book the Hotel Room Backpacke r Book the room Is it right ? HMW HMW HMW
- 48. Lightning Demos Survey Sharing 30:00 Survey the related solutions from : • Competitors / Other’s solution • Our own Domain Know How • Other Industries Big Idea 1 Big Idea 2 Big Idea 3
- 49. Lightning Demos Survey Sharing 3:00 Everyone shows 3 Big Ideas A recorder notes down all ideas
- 50. Idea Draw the individual solution Draw the team paper prototype solution
- 52. 4-Part Sketching Note Taking Ideas Crazy 8s Solution sketch
- 53. 4-Part Sketching Note Taking Ideas Crazy 8s Solution sketch 10:00 All members walk around the room quietly observing and taking notes. Copy what we already have
- 54. 4-Part Sketching Note Taking Ideas Crazy 8s Solution sketch 20:00 From those observations, write down or sketch your ideas.
- 55. 4-Part Sketching Note Taking Ideas Crazy 8s Solution sketch 08:00 Sketch your 8 best ideas in each frame by only 8 minutes.
- 56. 4-Part Sketching Note Taking Ideas Crazy 8s Solution sketch 45:00 • Sketch the solution based on previous ideas • Make a story with at least 3 panels • Be self-explanatory with some description • Give it a name • Anonymous
- 58. Vote on Solutions Heat Map Vote Solution Presentation Straw Poll Vote Decider Vote
- 59. Vote on Solutions Heat Map Vote Solution Presentation Straw Poll Vote Decider Vote
- 60. Heat Map Vote Art museum Paste your solution on the wall Heat map Silent Vote for interesting parts 10 dots / person 08:00
- 61. Vote on Solutions Heat Map Vote Solution Presentation Straw Poll Vote Decider Vote
- 62. Solution Presentation Quickly presents each concept The Name The Big Idea The Part with a lot of heat 15:00
- 63. Vote on Solutions Heat Map Vote Solution Presentation Straw Poll Vote Decider Vote
- 64. Straw Poll Vote Except the Decider Vote on a concept we should prototype 05:00
- 65. Vote on Solutions Heat Map Vote Solution Presentation Straw Poll Vote Decider Vote
- 67. Create team solution (Story Board) User Test Flow Storyboarding
- 68. Create team solution (Story Board) User Test Flow Storyboarding
- 69. User Test Flow 6 Action Steps Solution Presentatio n Straw Poll Vote Decider Vote Combined User Flow
- 70. User Test Flow 6 Action Steps Solution Presentatio n Straw Poll Vote Decider Vote Combined User Flow
- 71. User Test Flow – 6 Action Steps Write / Sketch 6 Action Steps (End to End Story) Start Goal 15:00
- 73. User Test Flow 6 Action Steps Solution Presentatio n Straw Poll Vote Decider Vote Combined User Flow
- 74. User Test Flow – Share your idea 15:00
- 76. User Test Flow 6 Action Steps Solution Presentatio n Straw Poll Vote Decider Vote Combined User Flow
- 77. User Test Flow – Straw Poll Vote 05:00
- 78. User Test Flow 6 Action Steps Solution Presentatio n Straw Poll Vote Decider Vote Combined User Flow
- 79. User Test Flow – Straw Poll Vote 03:00
- 80. User Test Flow 6 Action Steps Solution Presentatio n Straw Poll Vote Decider Vote Combined User Flow
- 81. User Test Flow – Create combined User Test Flow Build a main story based on the winning story 8 ~ 12 Steps 10:00
- 83. Create team solution (Story Board) User Test Flow Storyboarding
- 84. Create team solution (Story Board) User Test Flow Storyboarding
- 85. Storyboarding Draw 8 ~ 12 “Cells” Place the chosen steps inside Re-use Draw the storyboard
- 86. Storyboarding Draw 8 ~ 12 “Cells” Place the chosen steps inside Re-use Draw the storyboard
- 87. Draw 8 ~ 12 “Cells” on the paper template
- 88. Storyboarding Draw 8 ~ 12 “Cells” Place the chosen steps inside Re-use Draw the storyboard
- 89. Place the chosen steps inside
- 90. Storyboarding Draw 8 ~ 12 “Cells” Place the chosen steps inside Re-use Draw the storyboard
- 91. Look at all the concepts & find drawings we can re-use
- 92. Storyboarding Draw 8 ~ 12 “Cells” Place the chosen steps inside Re-use Draw the storyboard
- 93. Paper Prototype UI Layout Description / Data Source Fill out all fields and click the “Sign Up” button OK Let’s draw the storyboard
- 94. Paper Prototype UI Layout Description / Data Source #1-1 Fill out all fields and click the “Sign Up” button Account Data comes from “Account Database” OK Let’s draw the storyboard
- 95. Present the paper prototype
- 98. The goal in Prototype Build a prototype that looks real enough to the testers so that it triggers reactions rather than just feedback
- 100. Prototype Review
- 102. Prepare User Tests Recruiting User Testers Scheduling the Tests Prepare Interview
- 103. Scheduling the Tests 30 - 60 mins per test Try to book the rest of tests back to back Get 1 or 2 backups just in case people don't show up (let them know that they are backups) Try to plan for 10 mins of tech trouble shooting in each test (just in case) Timezone Issue
- 104. Take interview notes as a group Users Flow / Features / Sprint Question s
- 105. Verify our ideas User Tests Final Report
- 106. The goal in verification Verify our ideas if it works or not Collect users’ feedback
- 108. Final Report Final Report
- 109. Recap THURSDAY Use feedback from testing to create clear next steps Test the prototype with 5 real users WEDNESDAY Recruit and schedule user tests Design and build the Prototype TUESDAY Define the prototype with a storyboard Curate and vote on best solutions MONDAY Produce a mass of solutions Define the challenge
- 110. Design Sprint Core Principles
- 111. This is the Design Sprint Idea B… u… i… l… d Launch Data
- 113. Thanks! ANY QUESTIONS? Juggernaut.liu@gmail.com Juggernaut.liu@gmail.com juggernaut Chao-Kung Liu Chao Kung Liu Juggernaut's Agile Stories
- 114. CREDITS Special thanks to all the people who made and released these awesome resources for free: Presentation template by SlidesCarnival Photographs by Unsplash
Editor's Notes
- Jake Knapp began running design sprints at Google in 2010. In 2012, he brought sprints to Google Venture, and made it popular by the book in 2016.
- The Design Sprint is essentially a 4-day intense hackathon. On Day 1 we work in person with you, our client, to define the challenges and scope of the week. Day 2 is about deciding what challenges to prototype. Day 3 is about rapidly building the high fidelity prototype, which is then tested with real users on Day 4.
- The Design Sprint is essentially a 4-day intense hackathon. On Day 1 we work in person with you, our client, to define the challenges and scope of the week. Day 2 is about deciding what challenges to prototype. Day 3 is about rapidly building the high fidelity prototype, which is then tested with real users on Day 4.