Sofian Hadiwijaya is an experienced data expert who has worked in various industries including cement, mining, education, e-commerce, fintech, logistics, and transportation. He actively participates in technology communities and has won both national and international Intel Software Innovator contests in Internet of Things and Artificial Intelligence. Sofian inspires thousands of developers in Indonesia through workshops with dicoding and developer mengajar. He is currently the Co-Founder of Warung Pintar and VP of Business Intelligence at GO-JEK.

1. Special Crafted by
Data Driven Organization
Sof i a n Ha di wi j a ya
Proprietary document of IYKRA, 2018

2. Sofian Hadiwijaya
Sofian has had experience in different industriessuch as cement,mining,
education, e-commerce,fintech,logistic,transportation,etc.He also
activelyparticipates in various Technology communities.Arenowned Intel
Software Innovator in Internet of Things and Artificial Intelligence,he has
won the contest,both nationallyand internationallyand was recently
crowned the Developer Hero. In collaborationwith dicoding and developer
mengajar,they inspire thousands of developers across Indonesia through
workshops.
Email : me@sofianhw.com
Website : www.sofianhw.com
Linkedin : https://www.linkedin.com/in/sofianhw
Speaker Bio
Co Founder at Warung Pintar
VP Business Intelligence at GO-JEK
Head of Data at KUDO
Market Analyst at Holcim

3. “Without data you’re just another person with an opinion.”
William Edwards Deming

4. What is Data
Data is the raw,
unprocessed facts about the world

5. What is BigData

6. Offline vs Digital
Customer behavior??

7. Offline vs Digital

8. Special Crafted by
Sof i a n Ha di wi j a ya
How to Collect Data
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9. Analytics Framework

10. Data Viz - Cohort

11. Data Viz – Pareto 80/20

12. Data Viz – RFM

13. “If you don’t know where you’re going, you’ll probably
end up somewhere else.”
Yogi Berra

14. Data Driven Organization

15. Data Driven Organization

16. Data Driven Organization

17. Data Driven Organization

18. “There is no mystique about decision-making. It’s a
teachable and learnable skill for which almost everyone
has potential.”
Sydney Finkelstein

19. Decision Making

20. How are Decisions Made?

21. What Makes Decision Making Hard?

22. Solution

23. Thanks!!