Preparation for pitch phase.

1. Session 3
UX Kitchen Presents:

2. UX KITCHEN
a. Team Introduction
b. Problem Statement
c. Solution Statement
d. Research Summary
e. Solution Prototype
f. Target Audience, value creation & Impact Size
g. Implementation Plan & Timeline

3. Webinar 3:
Designing for Covid-19

4. UX KITCHEN
It’s all about storytelling, connecting and
articulating your work to “sell” it to the audience.
The Pitch Phase brings together all concepts
from the previous phases and assists in the
creation of a concise conceptualization of your
project. It helps identify the plausibility of the
project, the value, Impact Size and how to
implement your creation.

5. UX KITCHEN
Team
Introductions
Problem
Statement1
2
3
4
5
Solution
Statement
Process
Summary
Solution
Prototype
Target &
Impact
6
7
8
Implementation
Plan
Pitch
Decks
Pitch
Time!
&

6. UX KITCHEN
When two people of the same ability
work together, their individual
performances increase by more than 5%.
When two people of differing abilities
work together, the weaker one’s
performance increases by more than 10%.
-Stroebe, Diehl, and Abakoumkin
Teams are the strength of every project.

7. UX KITCHEN
1
● Introduction of the team members by
name and a summary of the skills
represented in the team.
● In this section you’ll mention the
challenge your team is tackling.but not
how you are defining it

8. UX KITCHEN
2
● A simple statement(s) which summarizes the
specific problems you decided to address
within your challenge.
● Take your issue break it down by the users
pain points and chose the ones your project is
tackling. Articulate the main one(s) in a
concise statement.
● AirBnB example.

9. UX KITCHEN
3
● In this section, you’ll introduce your
team’s suggested solution. What is it
...A service, product? What’s the main
value it provides?

10. UX KITCHEN
4
● Here’s where you will summarise what you did during both the
Inspiration and Ideation Phase. Here are some points you can
address in this section:
○ Tell us about your process. How did you do your research?
Who did you speak to? How did you brainstorm ideas?
○ Share anything particularly interesting or inspiring that you
learned during these phases
○ Did you have to change direction after learning something
new?
○ What challenges did you encounter?
○ How did you settle on and evaluate your final solution?

11. UX KITCHEN
5
● Here’s where you will present a demo of your final
solution and how it will work
● For a technical product: You can show sketches,
wireframes or even mock ups
● For a service or experience: You can provide a
service blueprint
● Feel free to add storyboards, models, or even role
plays as part of this section.

12. UX KITCHEN
6
● Define the specific target audiences audience for your
project. Who is the target audience? What do they look like?
This is a combination of user groups and more.
● What value are you creating for them ?
● How is this going to impact their lives? What kind of impact
is the project making? Long term and short term.
● How many people are going to be positively affected? This is
more than the target audience

13. UX KITCHEN
7
Road Map to Success
● How are you going to get your creation out there for people to use?
● What Channels will you use?
● How will you finance the project?
● Is there any legal issues or things you need to be aware of and how
will you address them ?
● What is your timeline?
● Who do you need to bring on board to help you out?
● Which other resources do you need?
“If you don’t plan, plan to fail”
Simplicity Matters

14. UX KITCHEN
8
Compile a narrative that walks the coaches & community members
through your approach. Follow the following storyline:
1. Discuss the problem you chose to tackle
2. Explain the process you used to try solve it
3. Present your solution, explain how it solves the problem

15. &

16. UX KITCHEN
● Strategies for Presenting UX Remotely - Nielsen Norman Group
● 7 Great Ux Presentations On Slideshare
● Slidebean Pitch Deck Templates
● Bestfolios Case Studies

17. UX KITCHEN
● Online brainstorming and collaboration (Mural, or Miro |
Free Online Collaborative Whiteboard Platform)
● Collaborative design tools ( Invision freehand,
Balsamiq, Figma )
● Google slides, Canva, Prezi

18. 1. Decide who in your team will pitch: One person / coordinated effort and let us know by Tuesday
28th.
2. Book Pitch Mentorship Sessions https://calendly.com/uxkitchenke/
3. Submit your slides by Wednesday noon EAT.
4. Practice pitching in under 5 minutes : 3 minutes for process explanation, 2 minutes for solution
walkthrough.
5. Invite your friends for your pitch : April 28th, 6pm EAT!

19. Webinar 3:
Designing for Covid-19