This 3-paragraph document provides an overview of how big data and digital marketing can be used together. It introduces Sofian Hadiwijaya as the author and expert on this topic. The document then defines data and big data, discusses how tracking tools and analytics frameworks are used, and examines problems that big data can help address, such as generating ads, adjusting bids, and reporting. Finally, it outlines an architecture for applying big data to digital marketing and discusses keyword expansion techniques.

1. Special Crafted by
Big Data – Digital Marketing
Sof i a n Ha di wi j a ya
Proprietary document of IYKRA, 2018

2. Sofian Hadiwijaya
Email : me@sofianhw.com
Website : www.sofianhw.com
Linkedin : https://www.linkedin.com/in/sofianhw
Speaker Bio
Co Founder at Warung Pintar
VP Business Intelligence at GO-JEK
Head of Data at KUDO
Market Analyst at Holcim

3. “Without data you’re just another person with an opinion.”
William Edwards Deming

4. What is Data
Data is the raw,
unprocessed facts about the world

5. What is BigData

6. Tracking Tools

7. Analytics Framework

8. Data Viz - Cohort

10. What is the Problem?

11. What we can do?
• Generate Ads
• Set and Adjust Bids
• Allocate Budget
• Reporting

12. The Architecture

14. The Architecture

15. The Architecture

16. Keyword Expansion
• Discover new Keyword
• Create new Campaign
• Evaluate

17. “There is no mystique about decision-making. It’s a
teachable and learnable skill for which almost everyone
has potential.”
Sydney Finkelstein

18. Thanks!!