This document discusses achieving product-market fit and scale for Warung Pintar, a franchise of small stores in Indonesia. It introduces Sofian Hadiwijaya, the co-founder, and outlines goals such as opening the first stall in November 2017, joining an A team, developing an MVP, and having 1000 stores by 2018. The business model will involve franchising, semi-franchising, and subscriptions. Growth will be data-driven and rely on execution power. Technology, hardware, and the business model will undergo iterations to find product-market fit and scale the company.