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@freshtilledsoil
@iamctodd
@tracedwax
#designsprint
How do you know the product
you want to make is the “right”
product?
MAKE
THINGS
PEOPLE
WANT
MAKE
PEOPLE
WANT
THINGS
>
design
some history
https://github.com/thoughtbot/design-sprint
NAMESdesign
sprint
design
spike
product
discovery
discovery
session
deep
dive
discovery
sprint
!
Understand Diverge Converge Build Test
Source: gv.com; thoughtbot.com; smashngmagazine.com
Empathize Define Prototype TestIdeate
Discovery Interpretation Experimentation EvolutionIdeation
Define Understand Build TestIdeate
Understand Diverge Prototype ValidateDecide
2013
Unpack Sketch Prototype TestDecide
2015
Understand Diverge Build TestConverge
Empathize Define Prototype TestIdeate
Phase 1
Understand
Phase 2
Diverge
Phase 3
Converge
Phase 4
Build
Phase 5
Test
Get the Background Gear Up Scrutinize Your Work Build Prototype Test Interviews
Get Inspired Generate Solutions Team Sketching Structure Interviews Daily Retrospective
Define the Problem Daily Retrospective Prototype Sketch Daily Retrospective Project Wrap-up
Know the User Daily Retrospective Finish Prototype
Daily Retrospective
!
a design sprint can help you
gain speed and focus
align a diverse team
follow a well-defined process
start in a clear direction
but does not help when
the product is well-defined
significant research is needed
the business opportunity isn’t clear
the scope is too broad
you won’t break up with your idea
prepare
Get Ready
Why a Sprint?
Goals & Objectives
Inputs (Research, etc)
Roles
Scope & Length
Logistics
Supplies
understand
Get the Background
Introductions
Rules of the Design Sprint
Introduce the Idea Parking Lot
Review Agenda
Pitch Practice
Review Research and Past Work
Get Inspired
Goals & Anti-goals
Existing Product, Competitors, and Substitutes
Facts and Assumptions
Define the Problem
Problem Statement
Challenge Map(s)
Know the User
Who / Do
Personas
User Journey Map
Wrap-up
Daily Retrospective
set ground rules
the idea parking lot
facts, assumptions, questions
assumptions questionsfacts
what’s an assumption?
questions
what are you solving for?
really
reframe it
Too Broad
HMW redesign dessert?
Just Right
HMW redesign ice-cream
to be more portable?
Too Narrow
HMW design a cone for ice
cream that won’t drip?
speak with users for empathy
diverge
Gear Up
Review Agenda and Rules
Pitch Practice
Background Phase Recap
Job-Stories
Generate Solutions
Mind Map
8-Ups (aka Crazy Eights)
Storyboard
Silent critique
Group critique
Super vote
Wrap-up
Daily Retrospective
When ___SITUATION___ happens,
I want/need __MOTIVATION__ so
that I can __OUTCOME__.
six-up:
six different ideas in 5 minutes
storyboard
converge
Get Started
Describe Converge
Pitch Practice (yes, again!)
Scrutinize Your Work
Recap Background
$100 Test Assumptions Table
Identify Alternative
Wireframe Prototype
Team Sketching - I
Ritual Dissent
Team Sketching – II
Final Sketch
Wrap-up
Daily Retrospective
dot vote
venn diagram
2x2 matrix
assumptions table
$100 test
team wireframes
ritual dissent
build
Prototype
Refine Screens
Build it!
Confirm Interviews
Define Pre-roll questions
Define Tasks
Define post-roll questions
Confirm Interviews
Wrap-up
Daily Retrospective
make.
test.
learn.
prototype
56
Lo
Hi
Interactive
Fidelity
Hi
test
!
Interviews
#1
#2
#3
#4
#5
#6
Wrap-up
Daily Retrospective
Sprint Retrospective
58
what .. worked?
..was validated?
what’s next?
!
Understand Diverge Converge Build Test
}
}
}
DESIGN SPRINT
JUMP START
AGILE SCRUM
Define
Understand
Build
Test
Ideate
WEEK 1
Refine
Build
Test
WEEK 2
Refine
Build
Test
WEEK 3
Refine
Build
Test
WEEK 4
Life is too short to build
something nobody wants
“
-Ash Maurya
@freshtilledsoil
@iamctodd
@tracedwax
#designsprint

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