The document outlines the GV Design Sprint process, which allows teams to rapidly develop and test ideas within a week, accelerating innovation and decision-making. It emphasizes the importance of user feedback, agile development, and keeping a tight time constraint for effective product design. The document also provides practical tips for executing the sprint process, such as encouraging visual communication and collaboration among team members.

1. Rob Scherer
User Experience Lead
@uxRob
Rob Alford
Product Manager
@robmalford
Using a design sprint to
accelerate innovation

2. Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
The GV design sprint process
@uxRob@robmalford

3. We shortcut the usual endless-debate
cycle and compress months of time into a
single week. Instead of waiting to launch a
minimal product to understand if an idea is
any good, teams get great data from a
prototype.
The sprint gives these companies a
superpower: The ability to build and test
nearly any idea in just 40 hours.
www.gv.com/sprint/
@uxRob@robmalford

4. “Organisations that are truly lean have
a strong competitive advantage
because they respond very rapidly
and in a highly disciplined manner to
market demand, rather than try to
predict the future.”
– Mary Poppendieck
@uxRob@robmalford

5. SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily
stand up
Team
Backlog
refinement
Product
Backlog
Retrospective
Showcase
Measure
Iterations
• Employment Business
Long Term Strategy
• Market data
• Competitive landscape
• Product feedback
Inception
Tweaks from
Product Metrics
Product
Metric
Learnings
Roadmaps
• Strategic Roadmap
• Product Roadmaps
• Stream Roadmaps
• Tech Roadmap
Prioritisation
of ideas list
Business
Case
Opportunity
Analysis
Production
Release
Problem Definition
Conceptual Design
Refine Design
Detailed Design
Research & Validation
Testing and Evaluation
@uxRob@robmalford

6. SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily
stand up
Team
Backlog
refinement
Product
Backlog
Retrospective
Showcase
Measure
Iterations
• Employment Business
Long Term Strategy
• Market data
• Competitive landscape
• Product feedback
Inception
Tweaks from
Product Metrics
Product
Metric
Learnings
Roadmaps
• Strategic Roadmap
• Product Roadmaps
• Stream Roadmaps
• Tech Roadmap
Prioritisation
of ideas list
Business
Case
Opportunity
Analysis
Production
Release
Problem Definition
Conceptual Design
Refine Design
Detailed Design
Research & Validation
Testing and Evaluation
Trying to predict
the future?
Endless debate cycle?
@uxRob@robmalford

7. Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
The GV design sprint process
@uxRob@robmalford

8. Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
Empathy? Earlier user feedback?
The GV design sprint process
@uxRob@robmalford

9. Customer journey
@uxRob@robmalford

10. Empathy map
@uxRob@robmalford

11. Deviating from the GV process
@uxRob@robmalford

12. Ideas
Iteration
Im
plem
entation
Requirem
ents
Discover Define Develop Deliver
The question or problem A clear opportunity
A functioning and proven
concept
Unpack & empathy How might we? Sketch & test Decide & prototype
Diverge and converge
@uxRob@robmalford
Shared understanding Informed decision
Definition Execution

13. Deviating from the GV process
1.Build empathy
2.Earlier user engagement
3.Test multiple ideas
4.No executive votes
@uxRob@robmalford

14. The key ingredients
1.The right team
2.Keeping it visual
3.Tight time constraints
4.Executive buy in (and freedom)
@uxRob@robmalford

15. Practical tips
1.Homework
2.Learn to draw exercise
3.Everyone facilitates
4.Everyone takes notes
5.Guerrilla research
@uxRob@robmalford

16. Homework
@uxRob@robmalford

17. Learn to draw exercise
@uxRob@robmalford

18. Everyone facilitates
@uxRob@robmalford

19. Everyone takes notes
@uxRob@robmalford

20. Guerrilla research
@uxRob@robmalford

21. So what?
@uxRob@robmalford

22. Get in touch
/seek-user-experience
@SEEK_Geek
@uxRob
@robmalford

23. We’ve got some shoes to fill
Product Manager (Jobseeker)
Product Manager (International)
Delivery Manager x 2
We’re always looking for passionate people who know their stuff. Talk to us.
@uxRob@robmalford