The Rentals and Sales Training teams have partnered to plan and implement an awareness campaign across several Trulia offices in March 2015. The campaign will include videos introducing the Rentals team and explaining how Rentals and Sales work together. It will also include live events for Agents to meet the Rentals team and ask questions. The goal is to enhance customer experience and improve retention by increasing Agents' understanding of the Rentals team's purpose.

1. Rentals Awareness CampaignCommunication& Training Plan February / March 2015
1
Project Overview
Recent feedback suggests that the majority of Agent Sales associates claimto know little or nothing about the purpose of the
Rentals team at Trulia. In an effort to enhance the customer experience and improve retention, the Rentals and Sales Training teams
have partnered to plan, develop and implement an awareness campaign across the Bellevue, Denver and San Francisco office in
March 2015.
Calendar of Events & Deliverables
Date Audience Item Description/Purpose File Responsibility Status
1/15/2015 Rentals &
Training
Team
Agent Sales
Feedback
Research
 Identifiedcommonmisconceptions
and questionssalesrepresentatives
have across all Salesoffices
Cross-Office_Rental
s_Feedback.docx
Kristin
Complete
1/27/2015 Rentals Team Feedback
Review
Review
 Team reviewedstatementsand
questionsgatheredinresearch
N/A Kristi & Team Complete
2/7/2015 Rentals Team Plan Review
& Signoff
 Team reviewsandsignsoff on
communicationandtrainingplan
for SalesandService
N/A Kristi & Team Complete
Week of
2/16/2015
Agent Sales
Leadership
Leadership
Awareness &
Approval
Communication
 Leadershipandmanagementsigns
off on communicationandtraining
planfor Sales& Service inbusiness
line meetings
N/A Kristin In progress
2/25/2015 All Sales Agent Sales
Flash Article
Communication
 Article innewsletterpromoting
monthlongcampaigndedicatedto
Rentalsteamawareness
 ComingNextweek:Meetthe
Team!
Kristin

2. Rentals Awareness CampaignCommunication& Training Plan February / March 2015
2
3/2/2015 ACQ
Leadership
Promote
Video
Communication
 Promote thisweek’svideo;
encourage teamstowatch
Kristin
3/4/2015 SA & AS
Leadership
Promote
Video
Communication
 Promote thisweek’svideo;
encourage teamstowatch
Kristin
3/4/2015 All Sales Video #1:
Meet the
Team
Training
 Article inweekly salesnewsletter
promoting Video#1– Meetthe
team
 Purpose of team
 Categorizedbyregion
 Promofor nextweek’svideo
Kristi & Kristin
3/5/2015 PA
Leadership
Promote
Video
Communication
 Promote thisweek’svideo;
encourage teamstowatch
Kristin
3/9/2015 ACQ
Leadership
Promote
Video
Communication
 Promote video#1;encourage
teamsto watch
Kristin
3/11/2015 SA & AS
Leadership
Promote
Video
Communication
 Promote video#1;encourage
teamsto watch
Kristin
3/11/2015 All Sales Video #2:
How Sales &
Rentals Work
Together
Training
 Article inweeklysalesnewsletter
promoting Video#2– Meetthe
team
 Explainrelationshipand
interdependencesbetweensales
and rentals
 Educate on how/whentoget
customersoverto Rentalsforhelp
Kristi & Kristin

3. Rentals Awareness CampaignCommunication& Training Plan February / March 2015
3
3/12/2015 PA
Leadership
Promote
Video
Communication
 Promote thisweek’svideo;
encourage teamstowatch
Kristin
3/16/2015 ACQ
Leadership
Promote
Video
Communication
 Promote video#3;encourage
teamsto watch
 Put inplugfor live eventnextweek
Kristin
3/18/2015 All Sales Video #3:
Rentals
Mythbusters
Edition!
Training
 Article inweeklysalesnewsletter
promotingVideo#3– Rentals:
Mythbusters Edition!
 Use commonmisconceptions
identifiedinthe initial researchto
developvideoanddebunk
Kristi & Kristin
3/18/2015 SA & AS
Leadership
Promote
Video
Communication
 Promote video#1;encourage
teamsto watch
Kristin
3/19 PA
Leadership
Promote
Video
Communication
 Promote thisweek’svideo;
encourage teamstowatch
 Plugto attendnextweek’slive
event
Kristin
3/25/2015 Bellevue
Office
LifeSize
event
Training <provide lunch / 11-12 noon>
 60 minute “OpenHouse”type of
eventtomeetthe team,ask
questions
Kristi, Kristin,
Peter
idea
3/26/2015 Den ACQ
Team
LifeSize
event
Training
 30 minute “OpenHouse”type of
eventtomeetthe team,ask
questions
Kristi, Kristin,
Peter
idea

4. Rentals Awareness CampaignCommunication& Training Plan February / March 2015
4
3/27 SF ACQ Team In-person
Event
Training
 30 minute “OpenHouse”type of
eventtomeetthe team,ask
questions
Kristi, Kristin,
Peter
idea
3/31 Rentals &
Training
Team
Debrief
Session
 Reflectonmonthlongcampaign
and efforts
 Nextstepsformeasurementand
reporting
Kristi, Kristin,
Peter
Idea